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By Clara Chaisson
When Doritos announced its annual “Crash the Super Bowl" competition, which airs the winning fan-made commercial during the year's most coveted TV advertising opportunity, corporate watchdog SumOfUs answered with “The Ad Doritos Don't Want You to See."
In this commercial, what begins as a feel-good, cheesy romance ends with the couple abruptly discovering that PepsiCo, Doritos' parent company, is driving deforestation in Indonesia by purchasing unsustainably sourced palm oil.
Slash-and-burn agriculture and palm oil plantations contribute to habitat loss for endangered orangutans, out-of-control forest fires, greenhouse gas emissions and many more environmental horrors. Needless to say, the ad didn't win the contest (that honor went to “Doritos Dogs"), but it has already racked up more than 2.5 million views on YouTube.
Your move, Doritos. When it comes to the crunch the planet is feeling, don't just let the chips fall where they may.
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By Raphael Tsavkko Garcia
Rarely has something so precious fallen into such unsafe hands. Since Jair Bolsonaro took the Brazilian presidency in 2019, the Amazon, which makes up 10 percent of our planet's biodiversity and absorbs an estimated 5 percent of global carbon emissions, has been hit with a record number of fires and unprecedented deforestation.
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Microsoft announced ambitious new plans to become carbon negative by 2030 and then go one step further and remove by 2050 all the carbon it has emitted since the company was founded in 1975, according to a company press release.