The best of EcoWatch, right in your inbox. Sign up for our email newsletter!
Greenpeace, the Yes Lab, and members of the Occupy movement are claiming responsibility for a set of actions that have focused intense attention on Shell's Arctic drilling program.
"This experience shows that a few energized people can compete with the billions that Shell spends on advertising and lobbying," said James Turner from Greenpeace, who posed as an advertising executive at the event. "As people find out how this oil company is exploiting global warming to cause yet more global warming, thus endangering everyone, they won't allow it, no matter how many billions Shell has in its war chest."
The centerpiece of the action was a lavish party in the Space Needle, in which a model of an Arctic-bound oil rig "accidentally" spewed liquid in the face of the rig designer's "widow"—actually 84-year-old Occupy activist Dorli Rainey, well known for having been brutally pepper-sprayed in the face by Seattle Police during Occupy protests last fall.
"We know that climate change is putting the entire planet at risk," said Rainey. "It's our duty to stop companies like Shell from using fossil fuels as a lethal weapon—even if it means being sprayed again and again in the face."
As Shell denied, with disappointing blandness, having had anything to do with the party or the "malfunction," the Yes Lab sent out a press release on Shell's behalf, threatening anyone who reposted the video and attacking also the activists' brand-new ArcticReady.com website, which includes a social media ad generator and a dangerously addictive children's video game called Angry Bergs. The fake Shell release generated additional media coverage.
Earlier this year, Shell obtained a legal injunction stopping any Greenpeace activist from coming within 1km of any Shell vessel. To thank the company, Greenpeace teamed up with the Yes Lab to plan a promotional advertising campaign for Shell's Arctic drilling efforts, which Shell prefers to keep quiet. Besides the ill-fated ceremony and the website, the campaign includes a number of other elements that will shadow Shell's summer Arctic destruction campaign.
The device which sprayed Rainey's face was a model of Shell's drill rig, the Kulluk, which is set to soon depart Seattle for the Arctic. The Kulluk was built in 1983 by Mitsui, the same company that, two decades later, built the ill-fated Deepwater Horizon. Earlier this year, Mitsui paid out $90 million to the U.S. for its role in the Deepwater Horizon disaster.
"What Shell is preparing to do in the Arctic is the height of obscenity," said Andy Bichlbaum of the Yes Lab. "We've got to do everything we possibly can to draw attention to this unfolding disaster, and more importantly we've got to stop it."
"The melting Arctic is becoming a defining environmental issue of our era, and this campaign is just a taste of what's to come," said Turner.
EcoWatch Daily Newsletter
By Nick Cunningham
A growing number of refineries around the world are either curtailing operations or shutting down entirely as the oil market collapses.
The Trump administration is expected to unveil its final replacement of Obama-era fuel-efficiency standards for cars and light trucks Tuesday in a move likely to pump nearly a billion more tons of carbon dioxide into the atmosphere over the lifetime of those less-efficient vehicles.
By Jake Johnson
Just over a month after proclaiming that the number of coronavirus cases in the U.S. would soon "be down to close to zero," President Donald Trump said during a press briefing on the White House lawn Sunday that limiting U.S. deaths from the pandemic to between 100,000 and 200,000 people would mean his administration and the country as a whole did "a very good job."
Documents unearthed in a lawsuit brought by a Missouri farmer who claimed that Monsanto and German chemical maker BASF's dicamba herbicide ruined his peach orchard revealed that the two companies knew their new agricultural seed and chemical system would likely damage many U.S. farms, according to documents seen by The Guardian.