The Guardian Bans Ads From the Fossil Fuel Industry
The Guardian became the first major international newspaper to put an outright ban on accepting money from the fossil fuel industry, citing the industry's "decades-long effort" to subvert, undermine and prevent action to stop the climate crisis, according to The Hill.
The move was announced on Wednesday and went into effect immediately. It is the latest step in the Guardian Media Group's effort to reduce its carbon footprint, according to The Guardian. The Guardian has pledged to get its emissions down to net zero by 2030.
The new policy extends to all its publications, including the newspaper's British edition digital versions in the U.S. and Australia, print editions of The Observer and The Guardian Weekly, and The Guardian's digital apps, as The Hill reported.
"Our decision is based on the decades-long efforts by many in that industry to prevent meaningful climate action by governments around the world," said Anna Bateson, the acting chief executive, and Hamish Nicklin, the chief revenue officer, in a statement on Wednesday.
The Guardian has some of the most robust and comprehensive policies regarding the climate crisis in the newspaper industry. It was one of the first to challenge the nebulous term "climate change" and replace it with language that expresses the urgency of the topic: "climate crisis" and "climate urgency."
To date, only a handful of small newspapers have stopped accepting money from the fossil fuel industry. The Guardian's move may force other large papers to rethink its revenue stream and activists have used the announcement to gather momentum to petition other news sources to stop from taking fossil fuel money.
"Call on @Reuters to drop all fossil fuel advertising, following the @guardian's groundbreaking announcement! Sign the petition now:"
Environmental groups have argued that fossil fuel companies "green wash" their activities through expensive advertising campaigns that highlight their fairly small investments in renewable energies, according to The Guardian.
"For too long fossil fuel giants like BP and Shell, who are causing our climate emergency, have been able to get away with green wash advertising while investing 97 percent of their business in oil and gas," said Mel Evans, a senior climate campaigner for Greenpeace UK, in a statement, as The New York Times reported. "Oil and gas firms now find themselves alongside tobacco companies as businesses that threaten the health and well-being of everyone on this planet."
Greenpeace had petitioned for an end to advertising in the media by oil companies. The activist group said other media, arts and sports organizations should follow suit.
Advertising makes up 40 percent of the Guardian Media Group's revenue. The fossil fuel industry's contribution to that is about $655,000. BP, Shell, Chevron, Exxon Mobil and Total spent about $4.9 million on print advertising in Britain in 2019, according to Nielsen AdIntel, as The New York Times reported.
"It's true that rejecting some adverts might make our lives a tiny bit tougher in the very short term," the company said, as The Hill reported. "Nonetheless, we believe building a more purposeful organization and remaining financially sustainable have to go hand in hand."
The statement also added an optimistic note that some companies will be drawn to advertise with The Guardian because of their policy.
"We believe many brands will agree with our stance, and might be persuaded to choose to work with us more as a result. The future of advertising lies in building trust with consumers, and demonstrating a real commitment to values and purpose," as The Guardian reported.
- Redwoods are the world's tallest trees.
- Now scientists have discovered they are even bigger than we thought.
- Using laser technology they map the 80-meter giants.
- Trees are a key plank in the fight against climate change.
They are among the largest trees in the world, descendants of forests where dinosaurs roamed.
Pixabay / Simi Luft<p><span>Until recently, measuring these trees meant scaling their 80 meter high trunks with a tape measure. Now, a team of scientists from University College London and the University of Maryland uses advanced laser scanning, to create 3D maps and calculate the total mass.</span></p><p>The results are striking: suggesting the trees <a href="https://www.nature.com/articles/s41598-020-73733-6" target="_blank" rel="noopener noreferrer">may be as much as 30% larger than earlier measurements suggested.</a> Part of that could be due to the additional trunks the Redwoods can grow as they age, <a href="https://www.nature.com/articles/s41598-020-73733-6" target="_blank" rel="noopener noreferrer">a process known as reiteration</a>.</p>
New 3D measurements of large redwood trees for biomass and structure. Nature / UCL<p>Measuring the trees more accurately is important because carbon capture will probably play a key role in the battle against climate change. Forest <a href="https://www.wri.org/blog/2020/09/carbon-sequestration-natural-forest-regrowth" target="_blank">growth could absorb billions of tons</a> of carbon dioxide from the atmosphere each year.</p><p>"The importance of big trees is widely-recognised in terms of carbon storage, demographics and impact on their surrounding ecosystems," the authors wrote<a href="https://www.nature.com/articles/s41598-020-73733-6" target="_blank"> in the journal Nature</a>. "Unfortunately the importance of big trees is in direct proportion to the difficulty of measuring them."</p><p>Redwoods are so long lived because of their ability to <a href="https://www.nature.com/articles/s41598-020-73733-6" target="_blank" rel="noopener noreferrer">cope with climate change, resist disease and even survive fire damage</a>, the scientists say. Almost a fifth of their volume may be bark, which helps protect them.</p>
Carbon Capture Champions<p><span>Earlier research by scientists at Humboldt University and the University of Washington found that </span><a href="https://www.sciencedirect.com/science/article/pii/S0378112716302584" target="_blank" rel="noopener noreferrer">Redwood forests store almost 2,600 tonnes of carbon per hectare</a><span>, their bark alone containing more carbon than any other neighboring species.</span></p><p>While the importance of trees in fighting climate change is widely accepted, not all species enjoy the same protection as California's coastal Redwoods. In 2019 the world lost the equivalent of <a href="https://www.worldwildlife.org/threats/deforestation-and-forest-degradation" target="_blank" rel="noopener noreferrer">30 soccer fields of forest cover every minute</a>, due to agricultural expansion, logging and fires, according to The Worldwide Fund for Nature (WWF).</p>
Pixabay<p>Although <a href="https://c402277.ssl.cf1.rackcdn.com/publications/1420/files/original/Deforestation_fronts_-_drivers_and_responses_in_a_changing_world_-_full_report_%281%29.pdf?1610810475" target="_blank" rel="noopener noreferrer">the rate of loss is reported to have slowed in recent years</a>, reforesting the world to help stem climate change is a massive task.</p><p><span>That's why the World Economic Forum launched the Trillion Trees Challenge (</span><a href="https://www.1t.org/" target="_blank" rel="noopener noreferrer">1t.org</a><span>) and is engaging organizations and individuals across the globe through its </span><a href="https://uplink.weforum.org/uplink/s/uplink-issue/a002o00000vOf09AAC/trillion-trees" target="_blank" rel="noopener noreferrer">Uplink innovation crowdsourcing platform</a><span> to support the project.</span></p><p>That's backed up by research led by ETH Zurich/Crowther Lab showing there's potential to restore tree coverage across 2.2 billion acres of degraded land.</p><p>"Forests are critical to the health of the planet," according to <a href="https://www.1t.org/" target="_blank" rel="noopener noreferrer">1t.org</a>. "They sequester carbon, regulate global temperatures and freshwater flows, recharge groundwater, anchor fertile soil and act as flood barriers."</p><p><em data-redactor-tag="em" data-verified="redactor">Reposted with permission from the </em><span><em data-redactor-tag="em" data-verified="redactor"><a href="https://www.weforum.org/agenda/2021/03/redwoods-store-more-co2-and-are-more-enormous-than-we-thought/" target="_blank">World Economic Forum</a>.</em></span></p>
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