Tesla and Toyota Driving Innovation Far Beyond Electric Cars
Nikhil (Nikki) Goel is the editor-in-chief of Cavs Nation and a writer for EcoWatch. He currently attends Case Western Reserve University and studies Chemical Engineering. He hopes to pursue Environmental Policy some day, making writing more than a hobby. Born and raised in Cleveland, his love for the Cavaliers is self-explanatory. Nikki is a passionate advocate for unisex nomenclature and a fruit connoisseur. If you need to pick out a ripe watermelon, find him.
Can the “Open Source” Agenda Lift Humanity above Globalization?
Brilliance doesn’t stem from success. It radiates from trendsetters who make change and bring our species closer to “tomorrow.” Innovators like Elon Musk, who’s achieved capitalistic success while refusing to compromise environmental standards. Musk’s pioneering electric automotive company, Tesla, is galvanizing a new economic movement: one with a manual gearshift in the market in order to supply a new demand. Continuing the trend is this year’s release of the Mirai, Toyota granted unrestricted use of thousands of hydrogen fuel cell patents (including pending patents), subsequently passing a torch that not only sympathizes with climate change activists but also empathizes with the realities of globalization.
These realities date back to the 18th century, when President George Washington signed a bill that laid out the framework for an inclusive and flexible American patent system. Since then, the ingenuity of Americans and avant-gardists around the world has been capitalized into an economic era with an ideal, optimistic lifestyle. Unfortunately, despite globalization’s spherical connotation, its steamrolling proliferation does not come to full circle. By sculpting the planet for its resources, man’s era of industrialization has left the carvings out to dry. Current civic culture supports a backwards relationship between the economy and environment, in which patents that liberated visionaries from past fiscal boundaries have now inadvertently ensnared the potential of smarter, more viable economic growth. And yet, with the imagination that crafted today comes the extrapolation that we can find a solution tomorrow.
Here’s the thing about most of tomorrow’s environmental solutions: we already have them, here, today. Environmental problems typically run parallel with this redundancy, in a situation that is just as politically and economically tangled. The fossil fuel industry is transparently saturated, perforated with ostensible controversies that reveal how colossally difficult it is to overcome humanity’s dependency. “Tomorrow” might be a bit more distant from the dark reality Musk believes our economy faces today, where “electric car programs at the major manufacturers are small to non-existent, constituting an average of far less than 1% of their total vehicle sales.” Tesla therefore cannot create substantial change in the economy, society or environment if they’re only impacting a fraction of one percent of the market. The situation has settled in between invention and implementation, where we cannot take the hydrogen-powered train until the ensuing tracks are in place.
By releasing royalty-free use of 5,680 fuel-cell patents vital to the construction of hydrogen-powered vehicles, Toyota is placing those tracks and growing that one percent. It’s not enough to get on board, however; to continue the movement, each piece needs to provide an extension—another piece—that can streamline humans as fast as industrialization has. So when Tesla supplied Toyota with battery packs for developing its fuel cell technology, Toyota then promised an additional 70 hydrogen-fueling station patents that can be used by any electric automotive product let alone for its production. This economic phalanx can carry society to tomorrow while bringing tomorrow a bit closer with each new extension made today.
Don’t mistake these extensions as hyper or heroic. From an ECON 101 perspective, relinquishing proprietary components of a business is economic suicide. Before telling these companies’ novel engineers to stick to science, the economic potential of this movement can put Tesla and Toyota’s hydrogen-electric tandem ahead of all other future competitors in a market that is sure to grow.
Toyota eluded to this part of the marketing strategy, as their senior vice president, Bob Carter, explains that companies who manufacture and sell hydrogen-fuel cell vehicles can free use the patents “through their initial market introduction period, which they anticipate is today to the end of 2020.” Hence after, companies still interested in using the patents must sign a licensing contract. However, by placing “good faith” in the industry as well as within themselves, Tesla and Toyota are looking to set a palpable bar for others to exceed with an appropriate mentality that they’ve got nothing to lose. Sounds radical? How could it, considering creative innovation and bold risk-taking is how “tomorrow” is perceived and eventually conceived.
This “tomorrow” has been teed up by Tesla and driven by Toyota’s latest swing. Now it’s time for the rest of the industry to follow through, completing a stroke that can put society on the green every time. All that’s left is putting people into a better future. Sinking that putt is a result of successfully rising above globalization by globalizing an environmental solution.
YOU MIGHT ALSO LIKE
By Karen L. Smith-Janssen
Colette Pichon Battle gave a December 2019 TEDWomen Talk on the stark realities of climate change displacement, and people took notice. The video racked up a million views in about two weeks. The attorney, founder, and executive director of the Gulf Coast Center for Law & Policy (GCCLP) advocates for climate justice in communities of color. Confronted with evidence showing how her own South Louisiana coastal home of Bayou Liberty will be lost to flooding in coming years, the 2019 Obama Fellow dedicates herself to helping others still reeling from the impacts of Katrina face the heavy toll that climate change has taken—and will take—on their lives and homelands. Her work focuses on strengthening multiracial coalitions, advocating for federal, state, and local disaster mitigation measures, and redirecting resources toward Black communities across the Gulf South.
EcoWatch Daily Newsletter
Between 2000 and 2013, Earth lost an area of undisturbed ecosystems roughly the size of Mexico.
- Planting Projects, Backyard Habitats Can Re-Create Livable Natural ... ›
- Humans Are Destroying Wildlife at an Unprecedented Rate, New ... ›
- UN Biodiversity Chief: Humans Risk Living in an 'Empty World' With ... ›
- Scientists Warn Worse Pandemics Are on the Way if We Don't ... ›
- Coronavirus Pandemic Linked to Destruction of Wildlife and World's ... ›
By Stuart Braun
"These are not just wildfires, they are climate fires," Jay Inslee, Governor of Washington State, said as he stood amid the charred remains of the town of Malden west of Seattle earlier this month. "This is not an act of God," he added. "This has happened because we have changed the climate of the state of Washington in dramatic ways."
'These Aren't Wildfires'<p>Sam Ricketts, who led climate policy and strategy for Governor Jay Inslee's 2020 presidential campaign, tweeted on September 11 that "These aren't wildfires. These are #climatefires, driven by fossil fuel pollution."</p><p>"The rate and the strength and the devastation wrought by these disasters are fueled by climate change," Ricketts told DW of fires that have burnt well over 5 million acres across California, Oregon, Washington State, and into neighboring Idaho. </p><p>In a two-day period in early September, Ricketts notes that more of Washington State burned than in almost any entire fire season until now, apart from 2015. </p><p>California, meanwhile, was a tinderbox after its hottest summer on record, with temperatures in Death Valley reaching nearly 130 degrees Fahrenheit, according to the U.S. National Weather Service. It has been reported as the hottest temperature ever measured on Earth.</p>
<div id="29ad9" class="rm-shortcode" data-rm-shortcode-id="8346fe7350e1371d400097cd48bf45a2"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1306969603180879872" data-partner="rebelmouse"><div style="margin:1em 0">Drought-parched wetlands in South America have been burning for weeks. https://t.co/pjAKdFcKPg #Pantanal https://t.co/ImN2C5vwcp</div> — NASA Earth (@NASA Earth)<a href="https://twitter.com/NASAEarth/statuses/1306969603180879872">1600440810.0</a></blockquote></div><p>As evidenced by Australia's apocalyptic Black Summer of 2019-2020, fires are burning bigger and for longer, with new records set year-on-year. Right now, Brazil's vast and highly biodiverse Pantanal wetlands are suffering from catastrophic fires.</p>
#climatefires Started in Australia<p>Governor Inslee this month invoked the phrase climate fires for arguably the first time in the U.S., according to Ricketts.</p><p>But the term was also used as fires burnt out of control in Australia in late 2019. In the face of a 2000km (more than 1,200 miles) fire front, and government officials and media who <a href="https://www.dw.com/en/trump-climate-change-denial-emissions-environment-germany-fake-heartland-seibt/a-52688933" target="_blank">played down the link to climate change</a>, Greens Party Senator Sarah Hanson-Young and a friend decided that reference to bushfires was inadequate. </p><p>"We both just said, we've got to start calling them climate fires, that's what they are," the Australian Senator told DW.</p><p>Hanson-Young says scientists have been warning for decades that these would be the effects of global heating. "We've been told these kinds of extreme weather events and destruction is what climate change would look like, and it's right here on our doorstep," she said from her home state of South Australia — where by early September fire warnings had already been issued.</p><p>"Calling them climate fires was making it absolutely crystal clear. It is essential that there's no ambiguity," she said </p><p>Having deliberately invoked the term, Hanson-Young soon started to push it on social media via a #climatefires hashtag. </p>
How to Talk About the Urgency of Global Heating<p>The need to use more explicit language when talking about extreme weather events linked to climate change is part of a broader push to express the urgency of global heating. In 2019, activist Greta Thunberg tweeted that the term "climate change" did not reflect the seriousness of the situation. </p><p>"Can we all now please stop saying 'climate change' and instead call it what it is: climate breakdown, climate crisis, climate emergency, ecological breakdown, ecological crisis and ecological emergency?" she wrote. </p><p>"Climate change has for a long time been talked about as something that is a danger in the future," said Hansen-Young. "But the consequences are already here. When people hear the word crisis, they understand that something has to happen, that action has to be taken."</p><p><span></span>Some terms are now used in public policy, with state and national governments, and indeed the EU Parliament, declaring an official climate emergency in the last year. </p>
Words That Reflect the Science<p>But while the West Coast governors all fervently link the fires to an unfolding climate crisis, U.S. President Donald Trump continues to avoid any reference to climate. In a briefing about the fires, he responded to overtures by Wade Crowfoot, California's Natural Resources Secretary, to work with the states on the climate crisis by stating: "It'll start getting cooler. You just watch." Crowfoot replied by saying that scientists disagreed. Trump rejoined with "I don't think science knows, actually." </p><p>It was reminiscent of the anti-science approach to the coronavirus pandemic within the Trump administration, <a href="https://www.dw.com/en/donald-trump-admits-playing-down-coronavirus-risks/a-54874350" target="_blank" rel="noopener noreferrer">at least publicly</a>. Fossil fuel companies are also benefiting from his disavowal of climate science, with the Trump administration having <a href="https://www.dw.com/en/opinion-trumps-paris-climate-accord-exit-isnt-really-a-problem/a-51124958" target="_blank" rel="noopener noreferrer">pulled out of the Paris Agreement</a> and reopened fossil fuel infrastructure like the Keystone XL pipeline. </p><p>But the science community has responded, with Scientific American magazine endorsing Trump's Democratic presidential challenger Joe Biden, the first presidential endorsement in its 175-year history. </p><p>Hanson-Young says the use of explicit language like climate fires has also been important in Australia due to the climate denialism of politicians and the press, especially in publications owned by Rupert Murdoch. As fires burnt out much of Australia's southeast coast, they were commonly blamed on arson — a tactic also recently used in the U.S.</p>
Climate Rhetoric Could Help Decide Election<p>The language of climate has begun to influence the U.S. presidential election campaign, with Democratic nominee Joe Biden labelling President Trump a "climate arsonist."</p><p>Biden is touting a robust climate plan that includes a 2050 zero emissions target and a return to the Paris Agreement. Though lacking the ambition of The New Green Deal, it has been front and center of his policy platform in recent days, at a time when five hurricanes are battering the U.S. Gulf Coast while smoke blanketing the West Coast spreads all the way to the East. </p><p>People are experiencing the climate crisis in a visceral way and almost universally relate to the language of an emergency, says Ricketts. "They know something is wrong."</p>
- The Vicious Climate-Wildfire Cycle - EcoWatch ›
- How Climate Change Ignites Wildfires From California to South Africa ›
- 31 Dead, 250,000 Evacuated in California Fires as Governor ... ›
World's Richest One Percent Are Producing More Than Double the Carbon Emissions as the Bottom 50 Percent
A new report from Oxfam found that the wealthiest one percent of the world produced a carbon footprint that was more than double that of the bottom 50 percent of the world, The Guardian reported. The study examined 25 years of carbon dioxide emissions and wealth inequality from 1990 to 2015.
If you are taking medication for an underactive thyroid, check your prescription.