Quantcast
Environmental News for a Healthier Planet and Life

Help Support EcoWatch

Television Ad Celebrates Obama's Mercury Protections

Sierra Club

The Sierra Club released a television ad Dec. 22 that will run in high saturation starting this weekend in the Columbus and Cincinnati, Ohio media markets, celebrating President Obama's recent roll-out of life-saving protections from toxic mercury, a potent brain poison that poses a particular threat to prenatal babies and young children.

Exposure in the bloodstreams of pregnant and nursing women can result in birth defects like learning disabilities, lowered IQ, deafness, blindness and cerebral palsy. Coal-fired power plants are the largest source of mercury pollution in the U.S., pumping more than 33 tons of this dangerous toxin into our air each year.

Once in the air, mercury rains down and accumulates in fish and shellfish that are then eaten by people. The new protections announced by the Obama administration will slash mercury pollution from power plants by more than 90 percent and improve air quality for millions of Americans.

The Sierra Club's ad will be broadcast with high saturation in the Columbus and Cincinnati, Ohio markets during the winter holidays to inform women in particular of how the president's new mercury protections will improve their health and the health of their families.

"Each year, more than 300,000 American babies are born exposed to dangerous levels of mercury, and now, after decades of delay, we have the first-ever nationwide protections against this toxic pollutant," said Michael Brune, executive director of the Sierra Club. "We want to ensure that women and families in Ohio understand what this new protection will mean for keeping their children and loved ones safe and healthy."

"Ohio has the second highest rate of toxic mercury pollution in the nation, after Texas, meaning the families of Ohio will see the benefits of this new protection in their own families, backyards and communities," said Rashay Layman, associate organizing representative for the Sierra Club in Columbus. "The Sierra Club applauds the president and EPA Administrator Lisa Jackson for their courage and resolve in protecting American families—particularly women and children—from this dangerous toxin and for standing up to polluters' attempts to weaken this life-saving protection," Brune said.

At the three hearings that the U.S. Environmental Protection Agency held on this issue, Americans showed their overwhelming support for protecting children from mercury. More than 800,000 supportive public comments—a record—were filed in support of the measure.

The full text of the ad:

"When this little girl grows up her world will have significantly less mercury pollution because President Obama and the EPA stood up against polluters and established the first-ever clean air standards.

This action means that our air, water, and food will be safer from mercury pollution and heavy metals generated by coal-fired power plants.

Like you, President Obama understands that reducing toxic mercury pollution increases the possibilities to dream big."

For more information, click here.

EcoWatch Daily Newsletter

Much of Eastern Oklahoma, including most of Tulsa, remains an Indian reservation, the Supreme Court ruled on Thursday. JustTulsa / CC BY 2.0

Much of Eastern Oklahoma, including most of Tulsa, remains an Indian reservation, the Supreme Court ruled on Thursday.

Read More Show Less
The Firefly Watch project is among the options for aspiring citizen scientists to join. Mike Lewinski / Wikimedia Commons / CC by 2.0

By Tiffany Means

Summer and fall are great seasons to enjoy the outdoors. But if you're already spending extra time outside because of the COVID-19 pandemic, you may be out of ideas on how to make fresh-air activities feel special. Here are a few suggestions to keep both adults and children entertained and educated in the months ahead, many of which can be done from the comfort of one's home or backyard.

Read More Show Less
People sit at the bar of a restaurant in Austin, Texas, on June 26, 2020. Texas Governor Greg Abbott ordered bars to be closed by noon on June 26 and for restaurants to be reduced to 50% occupancy. Coronavirus cases in Texas spiked after being one of the first states to begin reopening. SERGIO FLORES / AFP via Getty Images

The coronavirus may linger in the air in crowded indoor spaces, spreading from one person to the next, the World Health Organization acknowledged on Thursday, as The New York Times reported. The announcement came just days after 239 scientists wrote a letter urging the WHO to consider that the novel coronavirus is lingering in indoor spaces and infecting people, as EcoWatch reported.

Read More Show Less
A never-before-documented frog species has been discovered in the Peruvian highlands and named Phrynopus remotum. Germán Chávez

By Angela Nicoletti

The eastern slopes of the Andes Mountains in central Perú are among the most remote places in the world.

Read More Show Less
Left: Lemurs in Madagascar on March 30, 2017. Mathias Appel / Flickr. Right: A North Atlantic right whale mother and calf. National Marine Fisheries Service

A new analysis by scientists at the Swiss-based International Union for Conservation of Nature (IUCN) found that lemurs and the North Atlantic right whale are on the brink of extinction.

Read More Show Less
Nobody knows exactly how much vitamin D a person actually needs. However, vitamin D is becoming increasingly popular. Colin Dunn / Flickr / CC by 2.0

By Julia Vergin

It is undisputed that vitamin D plays a role everywhere in the body and performs important functions. A severe vitamin D deficiency, which can occur at a level of 12 nanograms per milliliter of blood or less, leads to severe and painful bone deformations known as rickets in infants and young children and osteomalacia in adults. Unfortunately, this is where the scientific consensus ends.

Read More Show Less

Trending

Data from a scientist measuring macroalgal communities in rocky shores in the Argentinean Patagonia would be added to the new system. Patricia Miloslavich / University of Delaware

Ocean scientists have been busy creating a global network to understand and measure changes in ocean life. The system will aggregate data from the oceans, climate and human activity to better inform sustainable marine management practices.

EcoWatch sat down with some of the scientists spearheading the collaboration to learn more.

Read More Show Less