white-shark
Environmental News for a Healthier Planet and Life

white shark

Waves from the Atlantic Ocean crash against a scenic beach on Cape Cod, Massachusetts. This sandy peninsula is a popular summer vacation destination and is also known for its many Great White sharks. Velvetfish / iStock / Getty Images

By Jason Bittel

On a sunny Saturday in mid-September, 26-year-old Arthur Medici was boogie-boarding in the waves off Wellfleet, Massachusetts, when a great white shark bit his leg. Despite the efforts of a friend who pulled him ashore and the paramedics who rushed him to the hospital, Medici died from his injuries. It's about as tragic a story as you can imagine: a young life cut short due to a freak run-in with a wild animal.

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The bright patterns and recognizable designs of Waterlust's activewear aren't just for show. In fact, they're meant to promote the conversation around sustainability and give back to the ocean science and conservation community.

Each design is paired with a research lab, nonprofit, or education organization that has high intellectual merit and the potential to move the needle in its respective field. For each product sold, Waterlust donates 10% of profits to these conservation partners.

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