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By Katie O'Reilly

It started with a text from Mom. In January 2014, documentarian Cullen Hoback received word from his mother that a chemical spill had left 300,000 West Virginians living in a swath of coal country known as "Chemical Valley"—so dubbed because it houses the nation's largest concentration of chemical plants—with foul-smelling drinking water. The source was a rusting tank owned by a chemical company with the you-can't-make-this-stuff-up name of Freedom Industries, and the substance leaking into Chemical Valley's waterways was MCHM, a detergent from coal.

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