On Jan. 31, Rep. John Mica (R-FL), chairman of the House of Representatives Transportation and Infrastructure Committee, officially introduced a major transportation reauthorization bill. The overall plan for the bill includes proposals to open the Atlantic and Pacific coasts as well as the pristine Arctic National Wildlife Refuge to drilling, and to open landscapes in Colorado, Utah and Wyoming to oil shale extraction. At the same time, it cuts all funding for biking and walking safety and cripples environmental review for transportation projects. On top of this, Speaker of the House John Boehner (R-OH) has said that he would attach approval of the Keystone XL tar sands pipeline to this bill if it were not otherwise immediately approved. John Cross, federal transportation advocate with Environment America, issued the following response:
“Transportation is responsible for one-third of our global warming pollution and two-thirds of our dangerous dependence on oil, but it doesn’t have to be this way—we can invest in clean, efficient travel choices such as public transit that will move our nation away from oil and toward a brighter, healthier future. These projects, such as expanded and improved bus and rail systems as well as biking and walking pathways, give commuters the chance to escape our heavily congested highways and choose smarter, cleaner transportation options that clean up our air and get our nation off oil.
“The bill introduced by Rep. Mica today in the House of Representatives drives us down to the dead end of too many oil spills, too much air pollution, and destroying the places we love. It reads like a wish list for Big Oil, including:
- Deepening our oil dependence—slashing programs for biking and walking safety, while continuing to underfund transit
- Destroying our most pristine wilderness areas—drilling in protected places like the Arctic National Wildlife Refuge, and opening development for even dirtier, more hazardous sources of oil like oil shale extraction in Colorado, Wyoming and Utah that will endanger nearby drinking water while destroying landscapes and pumping out air pollution at truly alarming rates
- Pumping Toxic Tar Sands into the U.S.—Speaker Boehner has stated that he would attempt to force the approval of the Keystone XL tar sands pipeline through this bill, further deepening our addiction to ever more toxic, high risk forms of oil.
“America needs a smarter, cleaner transportation future, not this destructive proposal that drives us down a road to deeper, more damaging oil dependence. The House of Representatives should reject this bill.”
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The bright patterns and recognizable designs of Waterlust's activewear aren't just for show. In fact, they're meant to promote the conversation around sustainability and give back to the ocean science and conservation community.
Each design is paired with a research lab, nonprofit, or education organization that has high intellectual merit and the potential to move the needle in its respective field. For each product sold, Waterlust donates 10% of profits to these conservation partners.
Eye-Catching Designs Made from Recycled Plastic Bottles
waterlust.com / @abamabam
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
waterlust.com / @oceanraysphotography
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.