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Uber launched a new program to increase access to electric vehicles for drivers and riders, the company announced Tuesday.

The "EV Champions Initiative" offers financial incentives to some EV drivers; an in-app feature that alerts EV drivers of trips lasting 30 minutes or more to help combat fears of range anxiety—or the fear that the car's battery will die without timely access to a charging station; and from now on, Uber riders will receive a notification if they are matched with an EV driver.

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U.S. companies are taking a stand in these politically chaotic times.

So far, 127 technology firms are firing back at President Donald Trump's travel ban affecting immigrants and refugees from seven Muslim-majority countries.

The movement was led by nearly 100 Silicon Valley companies who filed a legal brief on Sunday to oppose the highly controversial executive order, arguing that it is unconstitutional and "inflicts significant harm on American business, innovation, and growth." Apple, Facebook, Google, Microsoft, Uber, Reddit, Netflix and Dropbox were among the 97 companies that initially signed on to support Washington state's lawsuit against Trump's order.

That list got substantially larger late Monday afternoon, when Tesla, SpaceX and 29 other tech firms joined the brief.

Tesla and SpaceX were notably absent on the original list of signatories. CEO Elon Musk, who happens to sit on Trump's business advisory council, previously said he would use his position to "express our objections to the recent executive order on immigration."

But as a Tesla spokesperson told the Verge, "as soon as we saw the brief this morning, we insisted on being added."

The suit is being heard in the ninth circuit federal court in San Francisco, California and has already succeeded in temporarily halting the enforcement of the executive order.

Many other companies are making real efforts to be socially responsible. The outdoor industry as a whole has taken a stand against Utah state's and the federal government's proposals to shed public lands.

In an open letter to Trump and Congress, more than 100 outdoor industry leaders led by REI have called upon elected officials to protect public lands and the integrity of the outdoor recreation industry, which powers $646 billion in gross national product.

Outdoor clothing big-hitter Patagonia also announced on Tuesday it will not participate in Utah's Outdoor Retailer shows after Gov. Gary Herbert signed a resolution on Friday urging the Trump administration to repeal the newly named Bears Ears National Monument.

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Even though Elon Musk once said that Donald Trump "doesn't seem to have the sort of character that reflects well on the United States," the Tesla/SpaceX CEO is joining the president-elect's Strategic and Policy Forum, an advisory board for the president on business issues.

Uber CEO Travis Kalanick and PepsiCo CEO Indra Nooyi were also named as strategic advisors on Wednesday.

"My Administration is going to work together with the private sector to improve the business climate and make it attractive for firms to create new jobs across the United States from Silicon Valley to the heartland," Trump said in a statement announcing the latest appointees.

Other high-profile CEOs on the 19-member Strategic and Policy Forum include Mary Barra of General Motors, Jamie Dimon of JPMorgan Chase & Co, Bob Iger of The Walt Disney Company, among others. The forum will be chaired by Stephen A. Schwarzman, who heads the investment firm Blackstone.

Members of the group will "be called upon to meet with the president frequently to share their specific experience and knowledge as the president implements his economic agenda," a media release explained.

Musk's willingness to take part in Trump's forthcoming administration—one that's filled with climate change deniers and fossil fuel barons, at that—is admittedly a head-scratcher. Similar questions were raised when Leonardo DiCaprio and Al Gore met with Trump and his daughter Ivanka. The Tesla boss is very outspoken on climate change issues and has built a renewable energy enterprise.

Musk is also a big proponent of a carbon tax to drive investments in clean tech. We have to "remove the effective subsidy of not pricing the damage done by carbon pollution," he said last year. Also, in an appearance in DiCaprio's climate change documentary Before The Flood, Musk said, "If governments can set the rules in favor of sustainable energy, then we can get there really quickly ... Only way to do that is through a carbon tax."

Trump, in contrast, famously believes that global warming is a hoax created by and for the Chinese. The hotelier has waged wars on windmills, calling them bird killers and a blight on the view of his luxury golf courses. As for solar, Trump said the booming sector is "so expensive" and "not working so good."

The president-elect also campaigned on slashing taxes across the board, axing President Obama's emissions regulations and exiting the historic 2015 Paris climate agreement.

However, a report from Recode suggests that Musk might use his clout to push for green initiatives. As Recode reporter April Glaser writes:

"Still, it's probably in Musk's favor to work with the incoming administration, especially as it starts to shape new policies that are dear to Musk's heart, like regulations to bring self-driving cars to U.S. roadways and whether to abide by the 2015 Paris climate agreement or pull out, a threat Trump made on the campaign trail.

"That doesn't sit well with Musk, who will likely urge the Trump administration to remain a signatory on the international climate accord. Reps for Musk did not immediately respond to request for comment."

Additionally, as Glaser notes, "Musk might be able to persuade the president-elect not to renege on the Paris agreement, which already lacks strong mechanisms for enforcement."

Glaser points out that secretary of state nominee/Exxon CEO Rex Tillerson—whose company announced its support of the Paris climate agreement and acknowledges the risks of climate change—also endorsed the idea of a national carbon tax.

But as the New York Times argues, Tillerson might only support the Paris agreement and a carbon tax if it does not harm his company's bottom line.

"Will Mr. Tillerson try to persuade Mr. Trump to support the international climate accord reached in Paris? He might, but he would probably stress the importance of natural gas and methods to bury carbon emissions—policies that would not hurt fossil fuel industries," the newspaper of record writes.

After all, Exxon sells a product that fuels climate change and the company has spent years and millions of dollars funding climate change denial.

Yesterday, a number of Silicon Valley executives gathered at Trump's "tech summit" at Trump Tower in New York. The group included Musk, Jeff Bezos of Amazon, Timothy D. Cook of Apple, Sheryl Sandberg of Facebook, Larry Page and Eric Schmidt of Alphabet, Google's parent company, Satya Nadella of Microsoft and more.

"I'm here to help you folks do well, and you're doing well right now and I'm very honored by 'the bounce'—they're all talking about 'the bounce' and I know everybody in this room has to like me a little bit, but we're going to try and have that bounce continue," Trump said at the summit. "Perhaps even more importantly we want you to keep going with the incredible innovation. There's nobody like you in the world. There's nobody like the people in this room."

Here's another thing that Elon Musk is on the verge of disrupting: Ride-sharing.

The Tesla CEO is already shaking up the global automobile industry with his fleet of electric cars, but now he's taking aim at ride-hailing services such as Uber and Lyft by creating his own car-sharing network—the so-called "Tesla Network."

Elon Musk's new autonomous car-sharing service will allow Tesla owners to make money from their electric vehicles when they are not in use.Flickr

On an Q3 earnings call on Wednesday, Musk said that future Tesla owners will be able to make money off their cars by renting them out for ride shares by using Tesla's Autopilot feature, its famed semi-autonomous driving system.

“This would be something that would be a significant offset on the cost of ownership for a car, and a revenue generator for Tesla as well, but the majority of the revenue would go to owners," he said, according to TechCrunch.

“This has been characterized as Tesla vs. Uber," Musk added. “But it's not Tesla versus Uber, it's the people versus Uber."

Musk means that Tesla owners will not be using their car's self-driving function to give Uber or Lyft rides. Rather, Tesla owners—or "the people"—are competing directly against these companies.

Musk has seemingly confirmed the creation of the Tesla ride-sharing after retweeting TechCrunch's writeup.

Just think, if the Tesla Network actually comes to fruition, a Tesla owner can make money by giving autonomous rides to the public while he or she is at work or on vacation. Instead of taking up space in a parking spot, the car can help ferry people from A to B.

However you feel about autonomous vehicles (here are some pros and cons) this nascent technology can be environmentally friendly.

"The key benefit of a self-driving vehicles is greater fuel efficiency," as EcoWatch's Dan Zukowski wrote recently. "The computer can drive better than you can. It will drive at a steady speed, will avoid jackrabbit starts and won't exceed the speed limit. Ultimately, a preponderance of autonomous vehicles could reduce traffic congestion by communicating with each other and traveling together in a controlled caravan. Car-sharing and carpooling make for more efficient use of roadways, vehicles and infrastructure devoted to parking."

Musk actually proposed his ride-sharing network idea back in July in his "Master Plan, Part Deux." He wrote:

"When true self-driving is approved by regulators, it will mean that you will be able to summon your Tesla from pretty much anywhere. Once it picks you up, you will be able to sleep, read or do anything else enroute to your destination.

"You will also be able to add your car to the Tesla shared fleet just by tapping a button on the Tesla phone app and have it generate income for you while you're at work or on vacation, significantly offsetting and at times potentially exceeding the monthly loan or lease cost. This dramatically lowers the true cost of ownership to the point where almost anyone could own a Tesla. Since most cars are only in use by their owner for 5% to 10% of the day, the fundamental economic utility of a true self-driving car is likely to be several times that of a car which is not.

"In cities where demand exceeds the supply of customer-owned cars, Tesla will operate its own fleet, ensuring you can always hail a ride from us no matter where you are."

Also on yesterday's earnings call, Tesla Motors reported its first quarterly net profit in more than three years. According to Fortune, Tesla posted a net income of $21.9 million and total revenue more than doubled to $2.30 billion.

"Record deliveries helped to offset rising expenses related to next year's roll-out of the company's mass-market Model 3 sedan," Forbes wrote.

Musk said the company could turn a profit again in the fourth quarter. Reuters noted that Tesla's positive earnings report should calm skeptics who have criticized the automaker's plans to acquire solar panel sister company SolarCity.

Could Uber and Lyft make the dream of futurists for personal rapid transit come true?

Since the 1950s, thinkers such as city transportation planner Donn Fichter began to envision an automated public transit system for low-density areas where rail and even buses were not practical. Even in denser urban environments, it has always been a challenge to get people to leave their cars at home when mass transit cannot offer point-to-point and schedule on demand service.

The 1960s through 1990s saw research studies and a handful of demonstration projects in the U.S., Europe and Japan. In 1999, I visited the Honda R&D facility in Tochigi, Japan, where I could summon a self-driven minicar to take me to specific spots around the campus. The vehicle would then return to its home base on its own. Other proposed systems used guideways, separating the vehicle from existing road or rail systems but offering less flexibility.

The automotive industry is investing heavily in autonomous vehicle technology, some aspects of which are already available in mass-market vehicles from major manufacturers. Two major industry suppliers, Delphi Automotive and Mobileye, are teaming up to produce off-the-shelf autonomous vehicle technology that will be shown at the International CES in Las Vegas in January. This will enable automakers to more quickly introduce self-driving cars and spend less on their own research and development.

Uber has just started a pilot program in Pittsburgh involving up to 100 self-driving vehicles in partnership with Volvo. The company has also acquired Otto, a start-up company headed by autonomous vehicle engineer Anthony Levandowski.

Uber's modified Volvo XC90 for its Pittsburgh self-driving fleet.Uber

Earlier this year, General Motors announced a $500 million in investment in rival Lyft. This month, Ford said it would have a fully autonomous vehicle on the road for ride sharing by 2021. Google's 25-mph prototype vehicle is also testing on public roads.

Uber and Lyft are looking beyond competition with traditional taxi services. They may be creating the first practical, affordable personal rapid transit (PRT) systems that will compete with buses. In 2014, Uber launched UberPool, enabling multiple parties to share a ride along similar routes. The following year, the company announced uberCOMMUTE in China, which they described as " carpooling at the press of a button." In the U.S., it's being tested in Chicago. Then, in December, Uber launched uberHOP in Seattle, which operates along pre-selected commuters routes.

Virtually all mass transit systems are publicly subsidized. Farebox revenues rarely cover more than 50 percent of expenses, which are labor and capital-intensive. In Pinellas Park, Florida—a Tampa suburb—has just replaced two bus lines with Uber service, subsidized to the tune of $3 per ride. It's cheaper than running the buses. The Pinellas Suncoast Transit Authority budgeted $40,000 a year. Running the two bus lines cost four times as much.

In the Denver suburb of Centennial, Lyft launched a program this month providing free rides to the Dry Creek light rail station. In this case, the program is designed to encourage mass transit use by enabling commuters to get to the station without having to park a car there all day. A self-driving bus is already being tested in Washington, DC.

A key benefit of a self-driving vehicles is greater fuel efficiency. The computer can drive better than you can. It will drive at a steady speed, will avoid jackrabbit starts and won't exceed the speed limit. Ultimately, a preponderance of autonomous vehicles could reduce traffic congestion by communicating with each other and traveling together in a controlled caravan. Car-sharing and carpooling make for more efficient use of roadways, vehicles and infrastructure devoted to parking.

There are concerns, however, that self-driving cars will encourage more driving. That remains to be seen, but if the technology is accompanied by more car-sharing and greater use of electric vehicles, that may act as an offset.

A KPMG/Center for Automotive Research study stated, "The new technology could provide solutions to some of our most intractable social problems—the high cost of traffic crashes and transportation infrastructure, the millions of hours wasted in traffic jams and the wasted urban space given over to parking lots, just to name a few. But if self-driving vehicles become a reality, the implications would also be profoundly disruptive for almost every stakeholder in the automotive ecosystem."

Personal rapid transit is no longer a pipe dream; it's a business.

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