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By Julia Conley
Bottled water companies have relied on predatory marketing practices and exorbitant lobbying efforts to sell Americans on the inaccurate belief that pre-packaged water is cleaner and safer than tap water—a notion that is costing U.S. households about $16 billion per year.
In a new report entitled "Take Back the Tap," Food & Water Watch explains that 64 percent of bottled water comes from municipal tap water sources—meaning that Americans are often unknowingly paying for water that would otherwise be free or nearly free.