In the event of World War III, the only way for humanity to survive is to colonize Mars or the moon, according to Elon Musk.
"I'm not predicting that we're about to enter the dark ages, but there's some probability that we will, particularly if there's a third world war," the SpaceX and Tesla founder said during a question and answer session at the South by Southwest (SXSW) Conference in Austin on Sunday ahead of President Donald Trump's possible nuclear talks with North Korean leader Kim Jong-un.
"We want to make sure there's enough of a seed of human civilization somewhere else to bring civilization back and, perhaps, shorten the length of the dark ages," Musk continued during his chat with Jonathan Nolan, the co-creator of HBO's Westworld.
"It's important to get a self-sustaining base ideally on Mars, because Mars is far enough away from Earth that [if there's a war on Earth] the Mars base is more likely to survive than a moon base," he said. "But I think a moon base and a Mars base that could perhaps regenerate life back here on Earth would be really important."
Musk's remarks—which you can watch below—are similar to comments made by theoretical physicist Stephen Hawking, who also thinks that humanity needs to colonize Mars, the moon or other planets in order survive threats such as climate change.
Elon Musk wants a self-sustaining base for human civilization, ideally on Mars, in case WWIII on Earth #tictocnews https://t.co/lEwBrwE0I9— Bloomberg Quicktake (@Bloomberg Quicktake)1520792894.0
Musk said it will not be easy for the first people living in space.
"The moon and Mars are often thought of as some escape hatch for rich people, but it won't be that at all," he said. "Really it kind of reads like Shackleton's ad for Antarctic explorers ... difficult, dangerous, good chance you'll die, excitement for those who would survive."
Once the space settlers are established, the billionaire visionary envisions a "direct democracy" for Martian colonies, "where people vote directly on issues instead of going through a representative government."
Musk suggested that SpaceX will be ready to fly a rocket to Mars in 2019.
"I think we'll be able to do short flights, sort of up-and-down flights, probably some time in the first half of next year," he said.
However, he admitted this interplanetary project, like many of his other grand plans, could be a little too ambitious.
"People have told me that my timelines historically have been optimistic, and so I'm trying to recalibrate to some degree here."
Elsewhere in his wide-ranging interview at SXSW, Musk spoke about the threat of climate change and why there must be a price on carbon.
"Anything that pushes carbon into the atmosphere … has to have a price," Musk said.
Musk, whose many companies build electric vehicles, batteries and solar panels, has spoken frequently about his vision of a cleaner, more sustainable future.
"In the absence of a price, we sort of pretend that digging up trillions of tons of fossil fuels and putting in the atmosphere … won't have a bad outcome," he said. "It's up to people and [their] governments to put a price on carbon."
Tesla Installing World's Largest Solar Rooftop on Nevada Gigafactory https://t.co/HG8WuegadG @solarfeeds @cleantechnica— EcoWatch (@EcoWatch)1520289309.0
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The bright patterns and recognizable designs of Waterlust's activewear aren't just for show. In fact, they're meant to promote the conversation around sustainability and give back to the ocean science and conservation community.
Each design is paired with a research lab, nonprofit, or education organization that has high intellectual merit and the potential to move the needle in its respective field. For each product sold, Waterlust donates 10% of profits to these conservation partners.
Eye-Catching Designs Made from Recycled Plastic Bottles
waterlust.com / @abamabam
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
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Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.