In 1960, 97 percent of the fibers used in clothing came from natural materials. Today that number has fallen to 35 percent. But sustainable fashion veteran Isaac Nichelson wants to reverse that trend.
If you wear bras, chances are you haven't thought too much about their environmental impact. But bras can be made from a variety of unsustainable materials, from water-intensive cotton, to spandex, to petroleum-based polyurethane foam for padding. So once they're tossed, these synthetic fabrics will sit in landfills and take forever to disappear.
It's no wonder Australian lingerie designer Stephanie Devine launched The Very Good Bra, the world's first zero-waste bra.
EcoWatch Daily Newsletter
By Gabriele Salari
The fashion industry is considered to be one of the most polluting in the world. Its material-intensive business model relies heavily on our addiction to overconsumption and feeds the destruction of the planet.
There is one way to solve the problem: slowing down fashion. We need a model that doesn't compromise on ethical, social and environmental values and involves customers, rather than encouraging them to binge buy ever-changing trends.