Eye-Catching Designs Made from Recycled Plastic Bottles
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.
The solstice is the 24-hour period during the year when the most daylight hits the Northern Hemisphere. Przemyslaw 'Blueshade' Idzkiewicz / CC BY-SA
Astronomers can calculate an exact moment for the solstice, when Earth reaches the point in its orbit where the North Pole is angled closest to the sun. That moment will be at 5:44 p.m. Eastern Time on June 20 this year. From Earth, the sun will appear farthest north relative to the stars. People living on the Tropic of Cancer, 23.5 degrees north of the Equator, will see the sun pass straight overhead at noon.
Six months from now the sun will reach its southern extreme and pass overhead for people on the Tropic of Capricorn, and northerners will experience their shortest days of the year, at the winter solstice.
The sun's angle relative to Earth's equator changes so gradually close to the solstices that, without instruments, the shift is difficult to perceive for about 10 days. This is the origin of the word solstice, which means "solar standstill."
This slow shift means that June 20 is only about 1 second longer than June 19 at mid-northern latitudes. It will be about a week before there's more than a minute change to the calculated amount of daylight. Even that's an approximation — Earth's atmosphere bends light over the horizon by different amounts depending on weather, which can introduce changes of more than a minute to sunrise and sunset times.
Even today, visitors flock to see the solstice at Stonehenge. Stonehenge Stone Circle / CC BY
Monuments at Stonehenge in England, Karnak in Egypt, and Chankillo in Peru reveal that people around the world have taken note of the sun's northern and southern travels for more than 5,000 years. From Stonehenge's circle of standing stones, the sun will rise directly over an ancient avenue leading away to the northeast on the solstice. We know little about the people who built Stonehenge, or why they went to such great effort to construct it — moving multi-ton stones from rock outcrops as far as 140 miles away.
All this to mark the spot on the horizon where the sun returns each year to rest for a while before moving south again. Perhaps they, like us, celebrated this signal of the coming change of seasons.
This is an updated version of an article originally published on June 18, 2018.
Stephen Schneider is a professor of astronomy at the University of Massachusetts Amherst.
Stephen Schneider does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
Reposted with permission from The Conversation.