By Bentham Paulos
What do you do when the population of your neighborhood drops 60 percent in 15 years? When over a quarter of the homes in your neighborhood are abandoned, burned out, or unlivable? When you are surrounded by vacant lots, filled with trash?
If you are Will Bright, David Cross and Darrell West, you go to work. They are founders of It Starts At Home, a community redevelopment group working on saving Detroit, starting with ZIP code 48204.
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The bright patterns and recognizable designs of Waterlust's activewear aren't just for show. In fact, they're meant to promote the conversation around sustainability and give back to the ocean science and conservation community.
Each design is paired with a research lab, nonprofit, or education organization that has high intellectual merit and the potential to move the needle in its respective field. For each product sold, Waterlust donates 10% of profits to these conservation partners.