By Valerie Vande Panne
Do you know where your clothes came from?
No, not the store, the label or the brand. Or China, India or Vietnam.
I mean, do you know who made your clothing? Do you know what your clothes are made from? Or where the fiber in your clothing came from? The cotton, the polyester or the acrylic?
Chances are, you don't. And that's a problem. It's difficult for people to have respect for an item or the people who created it when they don't know where the item came from or how it was created in the first place.
For instance, did you know your athletic gear is probably made from plastic? And that 94 percent of U.S. drinking water has plastic lint from our clothing in it? You're literally washing the plastic from your yoga pants into our water systems. Polyester, acrylic, nylon, spandex—it's all plastic. Ninety-eight million tons of oil was used in the textile industry in 2015. By 2050, that number is expected to be 300 million.
When Bena Burda, founder of organic apparel company Maggie's Organics, learned about the harms of cotton, she was horrified. She was working in the organic food industry and thought, "This is ridiculous. How can we not know this?"
Enter regenerative fiber, a movement to return the entire system of clothing—from agriculture to product and back again—to within 250 miles of where you live. It is a solution to the large-scale, global exploitative textile system: It has components rooted in the local, community-based economy, with local farmers cultivating organic fibers—wool, cotton, alpaca, hemp—and developing the processing required to bring it from field to fabric, fabric to product.
You see, fashion—as you know it and as you're probably wearing it, right now—is exploitative and unsustainable, said Anna Canning, communications coordinator at Fair World Project, an organization that advocates for policy solutions like a living the wage.
"You have a lot of exploitation in factories around the globe," she said, pointing to low pay, long hours and forced labor, often of women. In addition, fashion contributes to climate change. She said the industry "is on track to consume a quarter of the global carbon supply by 2050." Fashion itself is also resource intensive and disposable.
Worse, our nation has seemingly lost the ability to produce its own ethical fiber. "There's only one non-GMO [cotton] gin in the country," said Rebecca Burgess, executive director of Fibershed, an organization focused on educating the public on the environmental, economic and social benefits of bringing the textile supply chain home. "We can't even wash our fibers in California." The U.S., she said, has "an inability to process fiber in an ethical way."
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In the last century, due to neo-liberal policy and the frictionless moving of capital, our entire nation's ability to foster local fiber systems and cultivate local textiles has been exported to the point where even the memory of how to make textiles has been extinguished, said Burgess.
When the U.S. lost the textile industry, it lost the memory of how to build these systems, and even the ability to innovate within them. "The textile industry is a relic from the late 19th and early 20th century, so when we go back to re-envision bringing it home, we're working on American equipment built in the 1920s."
Much of Burgess's work is around building sensitivity and awareness about what it will take to return local textile industries to the United States. "We need to repair cultural and political divides," she said. "If we can … bring these fiber systems back into the communities, and re-envision what that looks like," that can lead to an enormous shift for rural and urban communities alike, especially when the goal is developing these systems with family farms and worker-owned co-operatives.
Doing that holistically then fosters diversity from the farm to your yoga mat. "In an adept system," said Burgess, "you could combine inter-species yarn that would replace our reliance on fossil-carbon fiber."
Burgess sees inter-species fiber blends as a solution: combining plants and animal blends such as wool-hemp blends, or wool-alpaca-cotton, all in one yarn. Plastic athletic wear can be replaced with such yarns and fabrics, which can then reduce the amount of plastic that sheds into our oceans and fresh water. She points to "pre-Columbian, Roman-Greek recipe blending. There's a long history of it. We just forgot about it."
"We call it the soil to soil framework," she explained. It's a cycle: What's coming out of the soil and how you're treating the soil. Creating the structures to harvest, clean and move material off-farm and into cooperatively owned mills. Moving textiles to locally-owned cooperative manufacturers. Distributing to consumers. Consumers who are able to care for and mend the product. And then, at the end of its life, the clothing can be recycled or composted and returned to the soil—without further polluting or damaging the land.
There are few of these regional fiber systems in existence today in the U.S., but Burgess and similar groups are working to change that. "We have farms and brands and manufacturers that have pieces of it. It's a fledgling system. It needs a lot of support from the consumer."
People, she said, need to seek out local fibers and locally made clothing the way they have sought out and found local farmer's markets.
Many Americans today, however, can't afford to shop at farmer's markets, let alone locally made clothing. If they do shop at a farmer's market, they often take advantage of "SNAP match" programs some markets offer, where you get a dollar to spend for every food stamp dollar you use at the market. These same folks might want to engage in local, regional fiber—but at $95 for a scarf, that might not seem feasible.
"If you don't have a lot of income, you can learn how to mend," said Burgess. It then becomes all about slowing down the fast fashion machine. Currently, 87 percent of the clothing we consume ends up in a landfill or incinerated.
"It's kind of like divesting from oil. Divest from fashion," said Burgess. "You've gotta hit it from a number of levels at once," said Burgess.
For Burda, she turned her shock into a new career in organic apparel. "My real job is to take the people who wear my clothes and connect them with the people who make my clothes. What better way than to take physical product that women are invested in and connect the dots to every single set of hands?"
Canning approaches the issue from a fair trade perspective. "The reality is, these movements are all working for a just economy for all people. It is an investment to purchase something that takes into account the full cost of production." Especially American-made production.
"Americans have a long way to go on their behavior to understand what it takes to make a garment and what those things will cost," said Burgess.
And once that's understood, perhaps we can bring the textile and garment industries home.
Ways you can divest from fast fashion:
1. Stop wearing plastic.
2. Wear your clothes a lot more. If you see a hole or lose a button, fix it, or find someone in your community who can fix it. Barter or trade to get the job done.
3. Instead of buying new clothing, have a clothing swap. Host a clothing swap potluck.
4. If you're gonna buy new, look for organic cotton. If it's not certified organic, it's GMO.
5. Purchase items that are 100 percent wool, flax, linen or hemp/cotton blends.
6. Start paying attention. Read the tag. What does it say?
7. Know who made your clothing. Know who sewed it.
8. Learn to make your own clothing. There are so many people who remember how to do this, and we would be wise to learn from them while they're still with us.
Reposted with permission from our media associate AlterNet.
Each product featured here has been independently selected by the writer. If you make a purchase using the links included, we may earn commission.
The bright patterns and recognizable designs of Waterlust's activewear aren't just for show. In fact, they're meant to promote the conversation around sustainability and give back to the ocean science and conservation community.
Each design is paired with a research lab, nonprofit, or education organization that has high intellectual merit and the potential to move the needle in its respective field. For each product sold, Waterlust donates 10% of profits to these conservation partners.
Eye-Catching Designs Made from Recycled Plastic Bottles
waterlust.com / @abamabam
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
waterlust.com / @oceanraysphotography
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.