Radiohead frontman Thom Yorke released a single Tuesday in support of the campaign called "Hands Off Antarctica," The Guardian reported.
"There are some places on this planet that are meant to stay raw and wild and not destroyed by humanity's footprint," Yorke said in a statement reported by The Guardian. "This track is about stopping the relentless march of those heavy footsteps. The Antarctic is a true wilderness and what happens there affects us all. That's why we should protect it."
The track is being released alongside a video featuring Antarctic footage shot by Greenpeace research ship Arctic Sunrise.
The video and electronic song were premiered Tuesday night at the Marble Arch in London. For anyone who couldn't be there, Radiohead shared Greanpeace's live feed of the event with its 11 million Facebook followers.
Rolling Stone described the track as a "shimmery, four-minute electronic instrumental" that "blends blips with chilly, glacial washes of sound."
"This is an exciting display of the creativity and global reach movement of over two million people who are calling on governments to protect the Antarctic by creating an Antarctic Ocean Sanctuary this month," Louisa Casson wrote for Greenpeace.
The launch comes the week before the Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR) is scheduled to meet to decide on creating an Antarctic Ocean Sanctuary that would be 1.8 million square kilometers (approximately 700,000 square miles)―200 times the size of Yellowstone National Park.
All 25 governments (24 nations plus the EU) in the CCAMLR must approve the sanctuary at their upcoming 37th meeting that runs from Oct. 22 to Nov. 2. The EU and the UK have already said they will back the measure, but it is unclear how some countries with fishing interests in the region, like Russia, Norway and China, will vote, The Guardian reported Wednesday.
The proposal would ban all fishing in the protected area. In addition to safeguarding wildlife, a protected, healthy ocean would also help fight climate change by absorbing carbon dioxide from the atmosphere.
Yorke has long supported environmental causes and attempted to cut the carbon footprint of Radiohead's tours. Rolling Stone listed him as one of "The 15 Most Eco-Friendly Rockers" in 2010.
#Musicians and #Activists Unite at 'Pathway to Paris' #BobWeir #KarenO #TalibKweli #TonyHawk #PattiSmith… https://t.co/QoIWODg2KF— EcoWatch (@EcoWatch)1537250350.0
- Patti Smith, Thom Yorke, Flea and More Featured on Just Released ... ›
- In New Election Video, Pathway to Paris Reminds Us That ‘People Have the Power’ - EcoWatch ›
Each product featured here has been independently selected by the writer. If you make a purchase using the links included, we may earn commission.
The bright patterns and recognizable designs of Waterlust's activewear aren't just for show. In fact, they're meant to promote the conversation around sustainability and give back to the ocean science and conservation community.
Each design is paired with a research lab, nonprofit, or education organization that has high intellectual merit and the potential to move the needle in its respective field. For each product sold, Waterlust donates 10% of profits to these conservation partners.
Eye-Catching Designs Made from Recycled Plastic Bottles
waterlust.com / @abamabam
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
waterlust.com / @oceanraysphotography
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.