We get it. Balloons are fun and make great decorations. But we hate to burst your bubble—balloons can be a big problem when they are deliberately released into the environment.
The litter is not only a blight on landscapes, waterways, trees and power lines, but balloons and balloon strings can entangle, choke or kill marine life and other animals. That's not to mention the wasteful use of helium, a non-renewable resource.
Acting Sub Lt.niwat Thumma / EyeEm / Getty Images
Bacardi, the world's largest privately-owned spirits company, and Lonely Whale, the innovative oceans nonprofit helping Alaska Airlines reduce plastic use, have teamed up with the goal of removing one billion plastic straws from circulation by 2020.
The pair announced their partnership Wednesday under the banner #thefuturedoesntsuck. As part of the initiative, Bacardi will also review its supply chain to see where it can eliminate other single-use plastics.
Starbucks announced Monday it would become the largest food and beverage retailer to phase out plastic straws, aiming to complete the process at locations worldwide by 2020, CNN Money reported. The decision will remove more than one billion straws from circulation annually, the company said.
Momentum is building in the war against single-use plastics. In the past week, a slew of major companies—including SeaWorld parks, American Express, cruise company Royal Caribbean, IKEA, A&W Canada and Burger King UK—have pledged to eliminate items such as plastic drinking straws, stirrers, lids and bags in efforts to protect our oceans and their inhabitants.