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A hippo in Okavango Delta National Park, Botswana. Buena Vista Images / Stone / Getty Images

Humanity 'Sleepwalking Towards the Edge of a Cliff': 60% of Earth's Wildlife Wiped Out Since 1970

By Julia Conley

Scientists from around the world issued a stark warning to humanity Tuesday in a semi-annual report on the Earth's declining biodiversity, which shows that about 60 percent of mammals, birds, fish and reptiles have been wiped out by human activity since 1970.

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5 Ways to Curb the Power of Corporations and Billionaires

By Jeremy Lent

We need to rein in the destructive power of corporations and billionaires before it's too late. These five ideas would do that, while leaving global capitalism intact. Ultimately, only a complete transformation of our economic system will save our future, but these proposals could set changes in motion that might eventually take us there.

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Throughout history, cultures have created different patterns of meaning. | Honghe Hani Rice Terraces in Yunnan Province, China. Jialiang Gao / Wikimedia Commons / CC BY-SA 3.0

Culture Shift: Redirecting Humanity’s Path to a Flourishing Future

By Jeremy Lent

What do all these ideas have in common—a tax on carbon, big investments in renewable energy, a livable minimum wage and freely accessible healthcare? The answer is that we need all of them, but even taken together they're utterly insufficient to redirect humanity away from impending catastrophe and toward a truly flourishing future.

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Consumer Society No Longer Serves Our Needs

My parents were born in Vancouver—dad in 1909, mom in 1911—and married during the Great Depression. It was a difficult time that shaped their values and outlook, which they drummed into my sisters and me.

"Save some for tomorrow," they often scolded. "Share; don't be greedy." "Help others when they need it because one day you might need to ask for their help." "Live within your means." Their most important was, "You must work hard for the necessities in life, but don't run after money as if having fancy clothes or big cars make you a better or more important person." I think of my parents often during the frenzy of pre- and post-Christmas shopping.

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What Will It Really Take to Avoid Collapse?

By Jeremy Lent

For a moment, the most important news in the entire world flashed across the media like a shooting star in the night sky. Then it was gone. Last month, more than 15,000 scientists from 184 countries issued a dire warning to humanity. Because of our overconsumption of the world's resources, they declared, we are facing "widespread misery and catastrophic biodiversity loss." They warned that time is running out: "Soon it will be too late to shift course away from our failing trajectory."

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REI Urges Customers to #OptOutside on Black Friday

BY Connor McGuigan

REI will once again shutter its doors on Black Friday as part of its #OptOutside campaign, which encourages people to forgo bargain-hunting and spend America's busiest shopping day outside. The outdoor retailer will also suspend online sales and provide all 12,000 employees with a paid day off to enjoy the outdoors.

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Clothes swapping party in Hannover, Germany hosted by Greenpeace. Michael Loewa / Greenpeace

Fast Fashion Wrecks the Environment: Here Are 3 Ways to Slow It Down

By Gabriele Salari

The fashion industry is considered to be one of the most polluting in the world. Its material-intensive business model relies heavily on our addiction to overconsumption and feeds the destruction of the planet.

There is one way to solve the problem: slowing down fashion. We need a model that doesn't compromise on ethical, social and environmental values and involves customers, rather than encouraging them to binge buy ever-changing trends.

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Mindless Overconsumption Is Destroying You and the Planet

By Frances Lo

Do your clothes make you happy? Or, after the excitement of the shopping spree fades, does your new stuff tend to lose its in-store magic by the time it's reached your wardrobe?

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Black Friday: 'The Planet Can't Handle It Anymore'

By Kirsten Brodde

Black Friday and Cyber Monday are expected to generate billions of dollars in sales for clothing and other products this year. But this shopping bonanza also generates greater volumes of waste than ever. That is bad news for the environment.

Instead of chasing prey in the jungle like our ancestors did, we chase bargain clothing that seems like a good deal. Just look at the scenes that take place every year in American shopping malls on the fourth Friday of November, when people try to secure a favorable position in the queue outside shops in the early hours of the morning. One could say "Black Friday" deserves its name: Every year dozens of people are crushed, even to death, as has happened in the past.

Black Friday, followed by Cyber Monday, are intended to mark the beginning of the big shopping season, when some people start buying gifts for Christmas. Both days use heavy price discounting and special offers to trigger a sense of urgency and "exceptional opportunity" to consumers, triggering low cost, high volume impulse buying and—as a result—overconsumption of unnecessary goods.

Because it is so cheap, fast fashion is one of the highest selling product categories on Black Friday, with many major fashion brands and retail giants jumping on the bandwagon. While it is hard to resist the allure of the next must-have outfit, consumption research shows that the act of shopping only gives us a short burst of excitement, but no lasting reward. However, the environmental impact lingers and is all too real.

Greenpeace has shown that fashion production uses lots of precious fresh water and pollutes rivers and seas with toxic chemicals, long before it hits the shelves. We are also consuming and trashing clothing at a far higher rate than our planet can handle. Fashion retailers have been speeding up the turnaround of fashion trends since the 1980's, increasing the rate that we use and throw away clothes—the life cycle of consumer goods shortened by 50 percent between 1992 and 2002. A recent report shows that Hong Kongers throw out the equivalent of 1,400 t-shirts a minute. Today's trends are tomorrow's trash.

We are told that clothes can be recycled, but second hand markets are already overloaded with our unwanted clothes. Greenpeace research found that up to date and comprehensive figures on clothes waste are not easily available. However, we do know that in the EU 1.5 to 2 million tons of used clothing is generated annually, with only 10 to 12 percent of the best quality clothes re-sold locally and much of the rest likely to be exported to countries in the Global south. Some countries in East Africa, which currently import used clothing from Europe and the U.S., are considering restrictions to protect their local markets.

Due to rising volumes of cheap, low-quality fast fashion, the second hand clothing system is on the brink of collapse. Technical solutions such as closed-loop recycling—which would make new fibers from old clothes—is nowhere near possible. Although there is currently much interest from fashion brands and designers and a lot of promising research, none of the technologies are commercially viable at this point. This means that, as the situation stands today, every garment we buy will eventually end up as waste, to be burned in incinerators or dumped in a landfill.

The only solution is to reduce our levels of consumption. It could be as simple as taking a break from shopping on Black Friday to participate in global "Buy Nothing Day." This symbolic day invites people to stop shopping for a day and reflect on what they really need. Greenpeace supports the message of "Buy Nothing Day" and is calling for "Time out for Fast Fashion."

Illustration featuring models in polyester clothing.

It's time to trash the throwaway-mentality and re-think what we really need in our wardrobes, instead of queueing up for the next cheap outfit. We can wear our clothes for longer, look after them, repair them, restyle and re-invent them, swap them with friends and pass them on. It's time for fashion brands to re-invent themselves and design clothes that we really need and enjoy wearing—designed for better quality, longevity and for re-use.

This is the only way to make fashion fit for the future. Let's call timeout on fast fashion.

Happy Buy Nothing Day!

Dr. Kirsten Brodde is the Detox my Fashion global project lead at Greenpeace Germany.

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