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Conscious consumers won't have to wait much longer for clear guidance on how to buy food and other products that are not only certified organic, but also certified regenerative.

On Wednesday, the Rodale Institute unveiled draft standards for a new Regenerative Organic Certification, developed by Rodale and a coalition of farmers, ranchers, nonprofits, scientists and brands.

When finalized, the certification will go "beyond organic" by establishing higher standards for soil health and land management, animal welfare and farmer and worker fairness.

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