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By Stacy Malkan

"I want grandkids one day, so sperm is important to me because I've got three young boys," said mom, author and social media genius Leah Segedie in a video introducing her "Save the Swimmers" campaign.

"This is where my youngest rolls his eyes at me and says, 'I know Mom. Avoiding plastics can help save my swimmers, oooh kay.' But to me this is no laughing matter. Over 25 years of studies have demonstrated that these little sperm are crying out for help."

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