Eye-Catching Designs Made from Recycled Plastic Bottles
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.
SeaWorld has faced intense criticism since the release of Blackfish, a documentary telling the story of orca whales kept in captivity at SeaWorld theme parks in California, Florida and Texas. Now court documents discovered by People for the Ethical Treatment of Animals (PETA) reveal that SeaWorld is pumping these marine animals full of psychotropic drugs.
A sworn affidavit (see below) filed in the Ontario Superior Court of Justice during a dispute between SeaWorld and Marineland over the transport of the killer whale Ikaika, revealed that trainers give their orcas the psychoactive drug benzodiazepine, a class of drugs that includes Xanax and Valium.
Jared Goodman, director of Animal Law at PETA, told BuzzFeed that he believes the leaked documents will play a key role in SeaWorld’s future.
“The veterinary records show that orcas at SeaWorld are given psychotropic drugs to stop them from acting aggressively towards each other in the stressful, frustrating conditions in which they’re confined instead of funding the development of coastal sanctuaries—the only humane solution,” Goodman said.
Blackfish, mostly through the testimony of former SeaWorld employees, shows how the whales, frustrated and bored with their captivity, lash out from time to time in acts of aggression, which eventually led to the deaths of two trainers—Keltie Byrne and Dawn Brancheau—as well as a young man who had snuck into the park at night.
“They do not cope with being kept in these tanks. They survive to some degree, but they don’t thrive to any degree,” said Ingrid Visser, founder of the Orca Research Trust.
“They show stereotypical behaviors that are abnormal, repetitive behaviors like head bobbing, chewing on concrete, and self mutilation by banging the side of their heads on the side of the tank, and there isn’t a single orca living in captivity where you cannot see one of these behaviors, and in many of them you see multiple examples of these behaviors.”
Haven't seen Blackfish yet? It's now steaming on Netflix.
Seaworld v. Marineland Aff of Lanny Cornell by Justin Carissimo
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