For nearly 10 years, two nonprofits filed lawsuits, legal petitions and countless administrative actions to stop the U.S. Fish and Wildlife Service (FWS) in its tracks.
The issue that Center for Food Safety and Public Employees for Environmental Responsibility (PEER) took with the FWS? The regular use of genetically engineered (GE) crops and bee-killing neonicotinoid pesticides in national refuge farming programs—which ultimately interfere with the very plants and animals the refuge system is designed to protect.
Buffalo grazing in Niobrara National Wildlife Refuge. Photo courtesy of Shutterstock
Today, the FWS announced in an internal memorandum that the agency will ban neonic pesticides and phase out GE feed for wildlife by January 2016.
“GE crops and toxic pesticides violate the basic purposes of our protected national lands,” said Andrew Kimbrell, executive director of Center for Food Safety. “We applaud the Fish and Wildlife Service for recognizing what our legal challenges have repeatedly stated and courts have repeatedly held: that they must stop permitting these harmful agricultural practices.”
National Wildlife Refuge System Chief James Kurth acknowledged in the memorandum that the agency has demonstrated its ability to “successfully accomplish refuge purposes over the past two years without using genetically modified crops, therefore it is no longer possible to say that their use is essential to meet wildlife management objectives.” However, the temporary use of GE crops will be considered on a case-by-case basis for habitat restoration purposes.
Kurth also wrote that the FWS will follow a directive to use long-standing integrated pest management principles to evaluate and guide the agency’s pesticide use practices.
“We are gratified that the Fish and Wildlife Service has finally concluded that industrial agriculture, with GE crops and powerful pesticides, is both bad for wildlife and inappropriate on refuge lands,” stated PEER Executive Director Jeff Ruch. “Since refuges have already demonstrated that they do not need these practices, we would urge the Fish and Wildlife Service to make the ban immediate, not wait until 2016, and to eliminate the loopholes in its new policy.”
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The bright patterns and recognizable designs of Waterlust's activewear aren't just for show. In fact, they're meant to promote the conversation around sustainability and give back to the ocean science and conservation community.
Each design is paired with a research lab, nonprofit, or education organization that has high intellectual merit and the potential to move the needle in its respective field. For each product sold, Waterlust donates 10% of profits to these conservation partners.
Eye-Catching Designs Made from Recycled Plastic Bottles
waterlust.com / @abamabam
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
waterlust.com / @oceanraysphotography
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.