By Mark Hertsgaard and Kyle Pope
It's been 30 years since Bill McKibben rang the warning bells about the threat of man-made climate change — first in a piece in The New Yorker, and then in his book, The End of Nature.
We don't know where to start.<p>One of our most sobering conversations came during a meeting inside one of the world's biggest news organizations, with a group of people asked by their boss to improve their climate coverage. These people were eager to embrace our project and had the resources to do it. But they had no idea how to begin: </p><p>Where do we come up with story ideas? Who should our sources be? Can you help us think this through? Their response stunned us, given the size of the newsroom around us, but it reminded us early on in this process that in many cases, we're starting from scratch. <a href="https://www.cjr.org/special_report/climate-change-media.php" target="_blank">We've written before</a>, critically, about why this should not be the case, about how the media's avoidance of the climate story has been an epic fail. Going forward, our focus will be on helping this newsroom, and others like it, get better.</p>
Our viewers will think we're activists.<p>Many journalists and news executives continue to see climate coverage as political and worry that more coverage will be seen as activism. </p><p>We heard it from numerous newsrooms, and not just in those places where climate-denying politicians still hold sway. We think this concern distorts what newsgathering is about. Journalism has always been about righting wrongs, holding the powerful to account, calling out lies. It is in our best traditions to shine a light on our most vexing problems, in order to help fix them.</p>
It's too late; the problem is too big for us to make any difference.<p>Good journalism often makes things happen, though not always on the timeline we'd like — if at all. The public doesn't respond; readers feel powerless; entrenched players outmaneuver reporters. That is part of how it works, too. But few reporters would still do the work if they believed it made no difference. It's our journalistic responsibility to convey what is happening and why, as well as who is trying to fix it, and how. That's our job as storytellers.</p>
Readers will find this depressing and tune out.<p>News organizations that have embraced climate coverage find that audiences — particularly younger viewers, listeners, and readers — are, in fact, enormously engaged in the coverage. They may get angry or energized or organized by climate stories, but they don't tune them out. It is a strange time when journalism's leaders argue against covering a subject that's undeniably important simply because they're worried their audience may find it challenging. Is this really where you want your newsroom to be?</p>
We're already pulling our weight.<p>There are a number of media outlets — not enough, but a number — that already are producing excellent climate coverage. (Our lead media partner, The Guardian, is at the top of that list.) But others declined to join this effort because they didn't see how it would help them; they already know the climate story, and believe they are covering it aggressively. We found those responses disappointing. </p><p>This is a chance for big media organizations to lead, and to help others along. The climate story stretches across all journalistic beats; it demands that we dismantle the usual silos. Covering it well may require a bit of cooperation and collaboration that is antithetical to how we usually work. Take this on as a problem that is bigger than your own newsroom.</p><p>All of these challenges are surmountable. Throughout this week, you'll hear from hundreds of newsrooms that have overcome them. Two hundred and fifty media organizations, more than 1 billion people. Those are big numbers. And they are just the beginning.</p><p><em>Mark Hertsgaard, The Nation's environment correspondent, has covered climate change since 1989. </em></p><p><em>Kyle Pope is the editor in chief and publisher of the <em>Columbia Journalism Review</em>. </em></p><p><em>This story originally appeared in <a href="https://www.thenation.com/article/climate-change-journalism/" target="_blank">The Nation</a></em>. <em>It is republished here as part of</em> <em>EcoWatch's partnership with Covering Climate Now, a global collaboration of more than 250 news outlets to strengthen coverage of the climate story.</em></p>
- Covering climate change, now - Columbia Journalism Review ›
- Guardian joins major global news collaboration Covering Climate Now ›
- Covering Climate Now – The Conversation signs up for a special ... ›
- What if Reporters Covered the Climate Crisis Like Edward R ... ›
- Why I'm climate striking against Fox News on Friday - Columbia ... ›
- A New Commitment to Covering the Climate Story | The Nation ›
By Cristina Sanza, Brittney Borowiec, David Secko, Farah Qaiser, Fernanda de Araujo Ferreira, Heather MacGregor , Michael Bramadat-Willcock and Pouria Nazemi
Eat blueberries for the antioxidants. Exercise daily at a moderate intensity for optimal heart health. Get the vaccine to prevent the disease.
Our decision-making and conduct is influenced by what we read, see or hear. And many parts of our lives, from the food we eat to our quality of sleep, can in some way be linked back to scientific research.