By William J. Kinsella
Seventy-five years ago, in March 1943, a mysterious construction project began at a remote location in eastern Washington state. Over the next two years some 50,000 workers built an industrial site occupying half the area of Rhode Island, costing more than $230 million—equivalent to $3.1 billion today. Few of those workers, and virtually no one in the surrounding community, knew the facility's purpose.
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The bright patterns and recognizable designs of Waterlust's activewear aren't just for show. In fact, they're meant to promote the conversation around sustainability and give back to the ocean science and conservation community.
Each design is paired with a research lab, nonprofit, or education organization that has high intellectual merit and the potential to move the needle in its respective field. For each product sold, Waterlust donates 10% of profits to these conservation partners.