By Jeremy Lent
In the face of climate breakdown and ecological overshoot, alluring promises of "green growth" are no more than magical thinking. We need to restructure the fundamentals of our global cultural/economic system to cultivate an "ecological civilization": one that prioritizes the health of living systems over short-term wealth production.
We've now been warned by the world's leading climate scientists that we have just twelve years to limit climate catastrophe. The UN's International Panel on Climate Change (IPCC) has put the world on notice that going from a 1.5° to 2.0° C rise in temperature above preindustrial levels would have disastrous consequences across the board, with unprecedented flooding, drought, ocean devastation and famine.
Meanwhile, the world's current policies have us on track for more than 3° increase by the end of this century, and climate scientists publish dire warnings that amplifying feedbacks could make things far worse than even these projections, and thus place at risk the very continuation of our civilization. We need, according to the IPCC, "rapid, far-reaching and unprecedented changes in all aspects of society." But what exactly does that mean?
Last month, at the Global Climate Action Summit (GCAS) in San Francisco, luminaries such as Gov. Jerry Brown, Michael Bloomberg and Al Gore gave their version of what's needed with an ambitious report entitled "Unlocking the Inclusive Growth Story of the 21st Century by the New Climate Economy." It trumpets a New Growth Agenda: through enlightened strategic initiatives, they claim, it's possible to transition to a low-carbon economy that could generate millions more jobs, raise trillions of dollars for green investment, and lead to higher global GDP growth.
But these buoyant projections by mainstream leaders, while overwhelmingly preferable to the Republican Party's malfeasance, are utterly insufficient to respond to the crisis facing our civilization. In promising that the current system can fix itself with a few adjustments, they are turning a blind eye to the fundamental drivers propelling civilization toward collapse. By offering false hope, they deflect attention from the profound structural changes that our global economic system must make if we hope to bequeath a flourishing society to future generations.
That's because even the climate emergency is merely a harbinger of other existential threats looming over humanity as a result of ecological overshoot—the fact that we're depleting the earth's natural resources at a faster rate than they can be replenished. As long as government policies emphasize growing GDP as a national priority, and as long as transnational corporations relentlessly pursue greater shareholder returns by ransacking the earth, we will continue accelerating toward global catastrophe.
Currently, our civilization is running at 40% above its sustainable capacity. We're rapidly depleting the earth's forests, animals, insects, fish, freshwater, even the topsoil we require to grow our crops. We've already transgressed three of the nine planetary boundaries that define humanity's safe operating space, and yet global GDP is expected to more than double by mid-century, with potentially irreversible and devastating consequences. By 2050, it's estimated, there will be more plastic in the world's oceans than fish. Last year, over fifteen thousand scientists from 184 countries issued an ominous warning to humanity that time is running out: "Soon it will be too late," they wrote, "to shift course away from our failing trajectory."
Techno-optimists, including many of the GCAS dignitaries, like to dismiss these warnings with talk of "green growth"—essentially decoupling GDP growth from increased use of resources. While that would be a laudable goal, a number of studies have shown that it's simply not feasible. Even the most wildly aggressive assumptions for greater efficiency would still result in consuming global resources at double the sustainable capacity by mid-century.
A desperate situation indeed, but one that need not lead to despair. In fact, there is a scenario where we can turn around this rush to the precipice and redirect humanity to a thriving future on a regenerated earth. It would, however, require us to rethink some of the sacrosanct beliefs of our modern world, beginning with the unquestioning reliance on perpetual economic growth within a global capitalist system directed by transnational corporations driven exclusively by the need to increase shareholder value for their investors.
In short, we need to change the basis of our global civilization. We must move from a civilization based on wealth production to one based on the health of living systems: an ecological civilization.
An Ecological Civilization
The crucial idea behind an ecological civilization is that our society needs to change at a level far deeper than most people realize. It's not just a matter of investing in renewables, eating less meat and driving an electric car. The intrinsic framework of our global social and economic organization needs to be transformed. And this will only happen when enough people recognize the destructive nature of our current mainstream culture and reject it for one that is life-affirming—embracing values that emphasize growth in the quality of life rather than in the consumption of goods and services.
A change of such magnitude would be an epochal event. There have been only two occasions in history when radical dislocations led to a transformation of virtually every aspect of the human experience: the Agricultural Revolution that began about twelve thousand years ago, and the Scientific Revolution of the 17th century. If our civilization is to survive and prosper through the looming crises of this century, we will need a transformation of our values, goals, and collective behavior on a similar scale.
An ecological civilization would be based on the core principles that sustain living systems coexisting stably in natural ecologies. Insights into how ecologies self-organize offer a model for how we could organize human society in ways that could permit sustainable abundance. Organisms prosper when they develop multiple symbiotic relationships, wherein each party to a relationship both takes and gives reciprocally. In an ecology, energy flows are balanced and one species' waste matter becomes nourishment for another. Entities within an ecology scale fractally, with microsystems existing as integral parts of larger systems to form a coherent whole. In a well-functioning ecosystem, each organism thrives by optimizing for its own existence within a network of relationships that enhances the common good. The inherent resilience caused by these dynamics means that—without human disruption—ecosystems can maintain their integrity for many thousands, and sometimes millions, of years.
In practice, transitioning to an ecological civilization would mean restructuring some of the fundamental institutions driving our current civilization to destruction. In place of an economy based on perpetual growth in GDP, it would institute one that emphasized quality of life, using alternative measures such as a Genuine Progress Indicator to gauge success. Economic systems would be based on respect for individual dignity and fairly rewarding each person's contribution to the greater good, while ensuring that nutritional, housing, healthcare, and educational needs were fully met for everyone. Transnational corporations would be fundamentally reorganized and made accountable to the communities they purportedly serve, to optimize human and environmental wellbeing rather than shareholder profits. Locally owned cooperatives would become the default organizational structure. Food systems would be designed to emphasize local production using state-of-the-art agroecology practices in place of fossil fuel-based fertilizer and pesticides, while manufacturing would prioritize circular flows where efficient re-use of waste products is built into the process from the outset.
In an ecological civilization, the local community would be the basic building block of society. Face-to-face interaction would regain ascendance as a crucial part of human flourishing, and each community's relationship with others would be based on principles of mutual respect, learning, and reciprocity. Technological innovation would still be encouraged, but would be prized for its effectiveness in enhancing the vitality of living systems rather than minting billionaires. The driving principle of enterprise would be that we are all interconnected in the web of life—and long-term human prosperity is therefore founded on a healthy Earth.
Cultivating a Flourishing Future
While this vision may seem a distant dream to those who are transfixed by the daily frenzy of current events, innumerable pioneering organizations around the world are already planting the seeds for this cultural metamorphosis.
In China, President Xi Jinping has declared an ecological civilization to be a central part of his long-term vision for the country. In Bolivia and Ecuador, the related values of buen vivir and sumak kawsay ("good living') are written into the constitution, and in Africa the concept of ubuntu ("I am because we are") is a widely-discussed principle of human relations. In Europe, hundreds of scientists, politicians, and policy-makers recently co-authored a call for the EU to plan for a sustainable future in which human and ecological wellbeing is prioritized over GDP.
Examples of large-scale thriving cooperatives, such as Mondragon in Spain, demonstrate that it's possible for companies to provide effectively for human needs without utilizing a shareholder-based profit model. Think tanks such as The Next System Project, The Global Citizens Initiative, and the P2P Foundation are laying down parameters for the political, economic, and social organization of an ecological civilization. Meanwhile, visionary authors such as Kate Raworth and David Korten have written extensively on how to reframe the way we think about our economic and political path forward.
As the mainstream juggernaut drives our current civilization inexorably toward breaking point, it's easy to dismiss these steps toward a new form of civilization as too insignificant to make a difference. However, as the current system begins to break down in the coming years, increasing numbers of people around the world will come to realize that a fundamentally different alternative is needed. Whether they turn to movements based on prejudice and fear or join in a vision for a better future for humanity depends, to a large extent, on the ideas available to them.
One way or another, humanity is headed for the third great transformation in its history: either in the form of global collapse or a metamorphosis to a new foundation for sustainable flourishing. An ecological civilization offers a path forward that may be the only true hope for our descendants to thrive on Earth into the distant future.
Jeremy Lent is author of The Patterning Instinct: A Cultural History of Humanity's Search for Meaning, which investigates how different cultures have made sense of the universe and how their underlying values have changed the course of history. He is founder of the nonprofit Liology Institute, dedicated to fostering a sustainable worldview. For more information visit jeremylent.com.
By Jeremy Lent
We need to rein in the destructive power of corporations and billionaires before it's too late. These five ideas would do that, while leaving global capitalism intact. Ultimately, only a complete transformation of our economic system will save our future, but these proposals could set changes in motion that might eventually take us there.
Transnational corporations have become the dominant force directing our world. Humanity is accelerating toward a precipice of overconsumption, and the large transnationals are the primary agents driving us there. We're rapidly losing the Earth's forests, animals, insects, fish, even the topsoil we require to grow our crops. The Earth is becoming denuded of its bounty as every living system is ransacked for resources—not to mention the looming emergency of climate breakdown. As a result, 20,000 scientists have recently issued a public warning to humanity, while prominent academics consider the collapse of civilization this century to be a serious threat.
Transnational corporations are driving humanity to a precipice of overconsumption.
Changes in our personal consumption patterns are important, but are ultimately inconsequential compared with the impact of the transnationals that have come to dominate our global economic and political system. Of the world's hundred largest economies, 69 are now corporations. Political parties in many of our so-called democracies are funded in large part by billionaires, while government cabinet positions are staffed by corporate executives. International bodies setting global policy are infiltrated by corporate agents so successful at entrenching corporate power that even those governments that still prioritize their people's needs can no longer make autonomous decisions without risking crippling lawsuits from the transnationals whose interests they threaten. Meanwhile, countries and cities compete with each other to beg their corporate overlords for investment dollars, even it means undermining public services and legal protections for their own populations.
Environmental groups, recognizing where ultimate power resides, try to pressure corporations to improve practices through the threat of public shaming, with some appreciable results. However, these attempts are necessarily constrained by the very structure of big corporations, which exist to enrich their shareholders regardless of the consequences. The common goal of corporations around the world is to monetize human activity and what's left of nature's abundance as rapidly and efficiently as possible. The overriding purpose of the world's powerful institutional force is thus directly at odds with a flourishing Earth or a viable future for humanity.
Having spent the first part of my career in the heart of the capitalist system, consulting to major international banks and corporations, I developed a sense of the underlying forces that direct the centers of financial power. These ideas are my distillation of what I believe could be effective levers for humanity to take back some control from the increasing hegemony of corporations and billionaires.
If we are to avoid disaster, our global economic system with its gaping inequities and deranged consumption will eventually need to dismantled and replaced by one based on life-affirming principles rather than wealth maximization. These suggestions, even in aggregate, wouldn't do that. They represent mere tweaks in a system that ultimately needs to be completely transformed. But like a modest trim tab that helps redirect an ocean liner, perhaps they could begin to curb the destructive force of transnationals and redirect their enormous power toward a more sustainable path.
1. Triple Bottom Line Required for Corporate Charters
A fundamental reason for the rapacious behavior of transnational corporations is their drive to maximize shareholder value above anything else. While there is no explicit requirement for this in the standard corporate charter, a century of case law has entrenched this principle into the behavior of large corporations to the point that is has become the de facto standard of operation. As a result, if corporations were people, they would be considered psychopaths, utterly devoid of any caring for the harm they cause in the pursuit of their goals.
It is easier, however, to change a corporation's values than those of a human psychopath. All you need to do is change the legal basis of their charter. Instead of pursuing shareholder interests alone, they could be re-chartered with the explicit purpose of achieving a triple bottom line of social and environmental outcomes as well as financial—sometimes known as the "triple Ps" of people, planet and profit.
This alternative corporate value system is already available through chartering as a benefit corporation or certifying as a B-Corp, and has been adopted by more than 2,000 corporations in over fifty countries around the world—including several multibillion-dollar transnationals. My proposal is that, instead of being a voluntary step taken by a select few, this would be a requirement for all corporations above a certain size.
Overnight, the intrinsic character of the corporation would be transformed. Currently, CEOs and corporate boards are faced with continual pressure to grow their earnings at all cost. If they chose to make a humane decision, such as not to exploit a copper mine because of the consequent pollution, they could expect to be sued by shareholders, and possibly acquired by a more ruthless competitor. However, if they were legally required to achieve a triple bottom line, they would weigh up decisions in a more balanced way, as a rational person might. With the board responsible for all three bottom lines, they would have to consider the risk of being sued if they caused excessive pollution, or if they were callous to the needs of the communities where their plants were located.
Currently, large corporations boast of their corporate social responsibility departments that are supposed to care about issues such as employment practices of their suppliers, sustainability of their raw materials, environmental impact of their packaging, gender balance and ethnic diversity in the workplace, and investments in local communities. Suddenly, they would have to stop paying mere lip service to these issues and take them as seriously as marketing costs, revenue growth and distribution channels—the things that CEOs actually worry about when they go home at night.
2. Charter Renewal Required Every Five Years
Changing the corporate charter requirement might not, however, be enough by itself to halt the relentless pursuit of profits by large transnationals. After all, executive pay packages consist of dollars rather than goodwill, and those dollars are linked directly to the share price, which is driven by shareholders' expectation of financial returns. If they could get away with it, they might continue their rapacious practices, while trying harder to look like they're meeting the other two bottom lines.
That's the reason for my second proposal, which is to require that corporations, which currently enjoy what's known legally as a "perpetual existence," get their charters renewed every five years. If they failed to meet pre-established criteria on their two non-financial bottom lines, they would not be permitted to continue in business. Currently, if a company can't meet its financial obligations, it's forced into Chapter 11 bankruptcy proceedings and the value of its stock generally tanks to zero. Under my proposal, executives would also have to consider the risk of declaring "social bankruptcy" or "environmental bankruptcy" as they made their business decisions.
As in currently regulated industries such as banking, the final step of losing their charter would not have to be immediate. If a corporation failed to meet its basic parameters, it could be given a warning, with a time period set to fix things. However, the mere threat of this happening would lead corporate executives to make sure they were well above the criteria required to keep their charter.
Corporations are, of course, highly adept at using their financial resources to influence regulatory bodies through bribes and other mechanisms. To avoid this, panel members responsible to renew the charter would be representatives of the communities and ecosystems covered in the company's scope of operations. Their task would be to weigh up the findings of experienced independent auditors on the company's performance. To minimize corruption, the panel could be chosen by a process of random selection called sortition, just a like a trial jury is chosen in our legal system.
3. Tax Stock Trades Based on the Length of the Holding Period
Powerful as they are, even corporations have their masters: their shareholders. But don't think of the typical shareholder as a Warren Buffet type, sitting back in his leather armchair perusing his holdings. Instead, corporate stocks are subject to the frenetic activity of financial markets, where split-second computer algorithms govern much of the trading. Investment firms spend hundreds of millions of dollars enhancing their computing networks to shave as little as three milliseconds off the timing of their trades. The hyper liquidity of global markets means that investors are obsessed with short-term market trends, which leads corporate CEOs, forever anxious about their stock price, to focus their time horizon on the next quarterly earnings report. Financial valuations apply discount rates to future earnings, which means that an investment paying off thirty years in the future can be worth as little as five percent of its future payoff in the present. Under these conditions, why would any CEO care about the state of the planet—or even their company—thirty years from now?
The financial markets' hyper liquidity drives the short-term orientation of corporate CEOs.
During the 2016 U.S. election campaign, Bernie Sanders proposed a Financial Transaction Tax to pay for free college tuition, setting the rate at 0.1 percent of the transaction. In Europe, discussions are under way to apply a similar EU-wide tax. My proposal increases the tax rate by orders of magnitude, and differentiates based on the length of the stock holding. For example, the tax rate might look like this:
- 10% if the stock is held less than a day
- 5% if less than a year
- 3% if less than 10 years
- 1% if less than 20 years
- Zero if more than 20 years
The effects of this single step would be enormous. The financial services industry would be transformed overnight. High frequency stock trading and same-day traders would disappear. The short-term orientation of the stock market would be replaced by carefully considered long-term investment decisions. A typical mutual fund, which in the U.S. currently turns over its portfolio at the rate of 130 percent a year, could no longer afford to do so, and would have to change its investment decision-making based on sustainable returns. The tax could be waived for individuals experiencing a life-changing event or for simple hedging techniques where, for example, farmers need to lock in the price of their produce at a future time.
The result would be a massive shift away from destructive extractive industries and toward sustainable businesses. For example, the fossil fuel industry is recognized to be vastly overvalued as a result of its "unburnable carbon": the amount of fossil fuels in the ground that can never be burned if the world is to keep climate change below the 2° rise agreed at COP21 in Paris. A recent study estimates the overvaluation as high as $4 trillion. Investors, however, play a game of musical chairs, hoping they won't be the ones left holding the stranded assets. This proposed transaction fee would incent them to dump fossil fuel investments immediately for opportunities in renewable energy with longer-term payoffs.
4. Cap on Billionaire's Assets Over $5 Billion
As corporations have taken increasing control of the global system, they have catapulted founding shareholders and their heirs to previously unimaginable pinnacles of wealth. The combined wealth of the world's 2,754 billionaires is now $9.2 trillion, an amount that has doubled in the past six years, and increased tenfold since the beginning of this century. The magnitude of this wealth is difficult to conceive. The top six billionaires own as much as the lower half of the entire world's population. Taken together, the world's billionaires would represent the third largest economy in the world, behind only China and the U.S., with wealth equivalent to the GDP of Germany and Japan combined.
These six men own as much wealth as half the world's population.
There is no legitimate rationale for this outrageous concentration of such wealth in a few individuals. The argument that the founders of Microsoft, Amazon or Facebook deserve such excessive wealth is no more valid than the belief of the ancient Egyptians in the divinity of their Pharaoh, or the Medieval notion of the divine right of kings. Mark Zuckerberg, aged 33, currently owns more than $70 billion. If someone had singlehandedly miniaturized the transistor, developed the logic for computer code, invented the PC, and come up with the internet, then maybe they'd deserve having close to that amount as a reward for the value they created. But all Zuckerberg did was figure out a way to connect people up in a network that became a bit more popular than other networks, and because of the internet's scale effects, he was the lucky one who hit the jackpot. Zuckerberg merely took advantage of all the other infrastructure work that led to the internet, painstakingly pieced together by millions of people over decades, which has been the real value creator for the world.
In response to this excess, my proposal is to cap billionaires' wealth at, say, $5 billion. It's an arbitrary amount, still obscenely high and presumably more than enough for those who argue that people should receive ample financial rewards for success. Beyond a certain level of wealth, however, what drives these people is power and prestige. This could be tapped by requiring them to donate their excess wealth to a trust over which they could retain some influence.
Such a trust, however, would need to have some strict criteria. While the billionaire could influence the trust's priorities, he would not have control over its activities. The current Bill and Melinda Gates Foundation, for example, while a step in the right direction, is under the total control of the Gateses and Warren Buffet. The foundation set up with much fanfare by Mark Zuckerberg is viewed by experts as little more than a fancy tax dodge.
Each trust would need to avoid interference in a country's political system and be dedicated to life-affirming activities, the scope of which could be based, for example, on the principles of the Earth Charter, a framework for building a just, sustainable and peaceful global society endorsed by more than 6,000 organizations.
The positive impact that these trillions of dollars could have on human and natural welfare would be prodigious. Imagine a country the size of Germany and Japan combined dedicated entirely to serving human and natural flourishing. It would have the resources to end extreme poverty, increase regenerative agriculture to more than a billion acres worldwide, educate hundreds of millions of girls through the Global South, disseminate up to a billion clean cookstoves, and much, much more.
The billionaires of the world, meanwhile, would continue to enjoy enormous wealth, and when they jet to Davos to hobnob with other luminaries for the annual World Economic Forum, they could finally have something worthwhile to boast about.
5. Declare a Crime of Ecocide at the International Criminal Court
Even with all these constraints, the powers of transnational corporations would remain enormous, and there would still be times when, through willful negligence or intentional bad faith, corporate action causes massive environmental damage. A UN study, which remained unpublished, found that the world's largest companies had caused more than $2 trillion of environmental damage, which would cost a third of their overall profits if they were forced to pay for it. Because of their extensive political influence, even their most damaging activities go unpunished. This leads to my final proposal: to declare a crime of ecocide at the International Criminal Court (ICC).
The ICC is an independent judicial body set up by international treaty, the Rome Statute, in 2002 to prosecute war crimes, genocides, and crimes against humanity. While it continues to face serious challenges to its enforcement powers, it has had the effect of putting tyrants everywhere on notice that they can no longer act with impunity. If ecocide—the loss, destruction or severe damage of an ecosystem—were declared a crime by the ICC, this could have a similarly daunting effect on those corporate tyrants who currently know they can get away with devastating the world's "sacrifice zones" where they are pillaging the Earth's resources for profit.
There is a campaign, Eradicating Ecocide, already under way to make this happen. A model law has been drafted, and an Earth Protectors Trust Fund has been set up to permit common people everywhere to become legal Earth protectors. If a two-thirds majority of the Rome Statute signatories were to approve this as an amendment, it would become enforceable globally. Suddenly, corporate boards and CEOs everywhere would realize they are no longer above the law.
There is a strange paradox to consider about these proposals. One the one hand, notice how limited they are in scope. Even if they were all implemented overnight, the global system would not be overturned. People would still go to work and get paid, food would still be on the shelves of the grocery store, the same governments would still be in power, and the internet would still work. The gaping structural inequities of our current world order would continue unabated, and we'd still be consuming far more than our planet can sustain. Ultimately, we need a complete transformation of our global system if our civilization is to survive intact through this century.
On the other hand, it doesn't take a political genius to realize that these ideas are so far from mainstream thinking that they have virtually no chance to be adopted any time soon. They would be considered too radical for even the most progressive mainstream politician to endorse. What does this tell us about our current political dialogue? To me, it suggests that our conversations are too severely constrained by what we're "allowed" to think in terms of how our system works. We need to cast our gaze outside the norms that our billionaire-controlled mainstream media permits us to consider.
Imagine a world where these ideas (or others like them) began to be seriously entertained. How would they even be enforced? The only way corporations could be brought to heel, or billionaires compelled to give up their excess billions, would be a concerted effort led by the U.S. in conjunction with the European Union, and joined by the preponderance of other countries.
This, of course, could only happen if grassroots demand for these ideas spread so powerfully that politicians had to take notice. This is not such an unrealistic scenario, given the worldwide disavowal of the dominant capitalist model: most Europeans have a higher opinion of socialism than capitalism, and even in the U.S., the overwhelming majority see big business as unethical and unfair.
Then, there is the potential "trim tab" effect of adopting these ideas. Even though these proposals alone wouldn't fundamentally transform our system in the way that's needed, they might set changes in motion that could eventually take us there. There may be other ideas more effective than these, and of course each proposal contains within it complications that would need to be worked out carefully. However, my hope is that these ideas invite a new mode of political dialogue, along with a recognition that even in the darkest times, realistic pathways exist toward a thriving future for humanity and the natural world.
The next Occupy movement will need clear demands that lead to specific deliverables.
When the Occupy movement failed to achieve its initial promise, many people pointed to its lack of specific demands as a reason for its demise. If and when the next radical grassroots movement emerges, which may be sooner than you expect, let's make sure they have an array of ideas such as these in their quiver to focus public opinion on actual political deliverables.
There are very few people who really want to see our civilization collapse. If these proposals eventually did get implemented, perhaps even the executives of the transnational corporations might sleep better at night, knowing that they can become part of the solution rather than a force of destruction.
Jeremy Lent is author of The Patterning Instinct: A Cultural History of Humanity's Search for Meaning, which investigates how different cultures have made sense of the universe and how their underlying values have changed the course of history. He is founder of the nonprofit Liology Institute, dedicated to fostering a sustainable worldview. For more information visit jeremylent.com.
Originally published in Patterns of Meaning.
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The bright patterns and recognizable designs of Waterlust's activewear aren't just for show. In fact, they're meant to promote the conversation around sustainability and give back to the ocean science and conservation community.
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Eye-Catching Designs Made from Recycled Plastic Bottles
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Advocate Apparel to Start Conversations About Conservation
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Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
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Support Marine Research and Sustainability in Style
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Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.
By Jeremy Lent
For a moment, the most important news in the entire world flashed across the media like a shooting star in the night sky. Then it was gone. Last month, more than 15,000 scientists from 184 countries issued a dire warning to humanity. Because of our overconsumption of the world's resources, they declared, we are facing "widespread misery and catastrophic biodiversity loss." They warned that time is running out: "Soon it will be too late to shift course away from our failing trajectory."
This is not the first such notice. Twenty-five years ago, in 1992, 1,700 scientists (including the majority of living Nobel laureates) sent a similarly worded warning to governmental leaders around the world. In ringing tones, they called for a recognition of the Earth's fragility and a new ethic arising from the realization that "we all have but one lifeboat."
This second warning contains a series of charts showing how utterly the world's leaders ignored what they were told 25 years earlier. Whether it's CO2 emissions, temperature change, ocean dead zones, freshwater resources, vertebrate species or total forest cover, the grim charts virtually all point in the same dismal direction, indicating continued momentum toward doomsday. The chart for marine catch shows something even scarier: In 1996, the catch peaked at 130 million tonnes and in spite of massively increased industrial fishing, it's been declining ever since—a harbinger of the kind of overshoot that unsustainable exploitation threatens across the board.
Charts from "World Scientists' Warning to Humanity: A Second Notice"
Along with their warning, the scientists list a dozen or so examples of the kind of actions that could turn humanity's trajectory around. These include indisputably necessary strategies such as halting the conversion of native habitats into farmland; restoring and rewilding ecologies; phasing out fossil fuel subsidies; and promoting dietary shifts toward plant-based foods. With the future of humanity at stake, why aren't we already doing these things? What will it really take for our civilization to change course and save itself from destruction?
Ignoring Climate Breakdown
We can begin to answer that simply by looking at the media's reception to this warning. With 15,000 scientists—including Jane Goodall, E. O. Wilson and James Hansen—declaring a potential catastrophe at hand, you might think this would make headlines everywhere. Think again. While it led to a few short articles in select publications around the world, with the one commendable exception of CNN, it was virtually ignored by American mainstream media.
This should hardly come as a surprise. In fact, global climate breakdown—perhaps the greatest existential threat faced by our civilization—is barely considered newsworthy on American television. In 2016, the hottest year on record, when the Paris agreement was signed and presidential candidates held widely differing opinions on climate change, the entire year's climate coverage by all network news services in the U.S. amounted to less than an hour: a paltry 50 minutes, representing a 66 percent drop from the previous year.
How could that be? One reason is that, as a result of decades of massive industry consolidation, the U.S. media is controlled by a few large corporations. Like all shareholder-owned companies, their overriding concern is making profits, in this case from advertising dollars. The news services, once considered a hallowed responsibility administered for the public good, have been reduced to just another profit center—and it was decided that climate change news isn't good for advertising revenue, especially since a big chunk of that comes from the fossil fuel and agribusiness companies responsible for much of the problem.
The Largest Ponzi Scheme in History
Which leads us to some of the underlying structural changes that need to occur if human civilization is to avoid collapse. The fundamental problem is brutally simple: Our world system is based on the premise of perpetual growth in consumption, which puts it on a collision course with the natural world. Either the global system has to be restructured, or we are headed for a catastrophe of immense proportions that has never been experienced in human history. However, the transnational corporations largely responsible for driving this trajectory are structurally designed to prevent the global changes that need to take place.
Something that is only dimly understood outside financial circles is that the vast bulk of the wealth enjoyed by the global elite is based on a fabrication: a belief in the future growth in earnings that corporations will deliver. For example, the current P/E ratio of the S&P 500 is about 23, which means that investors are valuing companies at 23 times their earnings for this year. Another way of looking at it is that less than 5 percent of the wealth enjoyed by investors relates to current activity; the rest is based on the dream of future growth.
Historically, investors have been richly rewarded for this dream. The world's economic output is roughly 20 times greater than it was in 1950, and market valuations have increased accordingly. But this is the same growth that is driving our civilization to collapse. Today's market values are based on a belief that the world's economic output will triple from its current level by 2060. That implies three times as much pillaging of the world's resources than the rate that has led to the scientists' dire warning to humanity. Something has to give.
Like any Ponzi scheme, this global growth frenzy is based on maintaining the illusion for as long as possible. Once it becomes clear that this rate of growth is truly unsustainable, the whole house of cards will come tumbling down. We saw in the 2008 financial meltdown a relatively tame dress rehearsal for what a full-scale financial collapse would look like.
This is what the global power brokers don't want anyone to think about. It's ultimately why the media obsesses with Donald Trump's latest tweets rather than the devastation caused by climate breakdown-induced hurricanes. Like passengers moving deckchairs on the Titanic, much of the world's population has been hypnotized by a daily onslaught of celebrity spats and political feuds—anything to avoid the realization that we are all heading for collapse in order to keep the affluent in luxury. It is a testament to their success so far that, in the words of Slavoj Žižek, it is "easier to imagine the end of the world than the end of capitalism."
Imagining the End of Capitalism
However, the only thing that will truly avert collapse will be a radical restructuring of the economic system that is driving us ever more rapidly to that precipice. This will only come about when enough of us are ready to jettison the consumer values that pervasive mainstream culture foists on us. In their place, we need to find other sources for meaning in our lives: growing the quality of our experiences rather than our consumption, building our communities together and reconnecting with the natural world.
On that basis, we'll be better equipped to join in the struggle to save humanity—and the rest of the Earth—from the plundering envisaged by the perpetual growth frenzy of global corporate capitalism. There are plenty of alternative paths available to us—we just don't hear about them because they never get the media's attention. Most Americans, for example, are completely unaware that the little country of Costa Rica, with a GDP per capita less than one-fifth of the U.S., boasts a higher average life expectancy and scores far higher in levels of wellbeing—while producing 99 percent of its electricity from renewable sources.
There is valuable work being done around the world in visualizing a future based on different principles than the current Ponzi scheme. Well-developed plans to avert climate breakdown include a state-by-state and nation-by-nation pathway to reach 100 percent renewable energy by 2050, and a Climate Mobilization Victory Plan to restructure the U.S. economy in a manner similar to what FDR accomplished after Pearl Harbor.
There are radically different ways for a society to function effectively that could apply to nations around the world if given half a chance. A flourishing future might involve more cooperative ventures, protection and expansion of the commons, and enhanced global governance with strict penalties for those who destroy ecological wellbeing. Collapse isn't the only future in store for humanity—it's merely the one we're headed for unless and until we change course. Since the mainstream media isn't going to get the word out, it has to be up to each of us who cares about the future of the human race. So, let's get to it.
Jeremy Lent is author of "The Patterning Instinct: A Cultural History of Humanity's Search for Meaning," which investigates how different cultures have made sense of the universe and how their underlying values have changed the course of history. He is founder of the nonprofit Liology Institute, dedicated to fostering a sustainable worldview.