During a live appearance on the French television channel Bonsoir!, Jean Paul Gaultier said will no longer use the material in his collections.
It's a complete 180 for Gaultier. In his interview, the legendary designer admitted to using fur since he started working in fashion, but said he will stop because the way that animals are killed for their coats is "absolutely deplorable."
Info Bonsoir! @JPGaultier a décidé de renoncer aux cuirs et aux fourrures lors de ses prochains défilés. ⤵️ #BONSOIR https://t.co/kwgAtVIvUh— Bonsoir ! (@Bonsoir !)1541876746.0
Other luxury brands that have shed the material include Gucci, Versace, Burberry, Armani, Ralph Lauren, Michael Kors, Vivienne Westwood and Stella McCartney, according to Harper's Bazaar. American brand Coach announced just last month it was phasing out fur.
Earlier this year, InStyle became the first major fashion magazine to ban fur from its pages.
"The tide is turning towards fur-free alternatives in the fashion industry, and we're proud to be a part of it," editor in chief Laura Brown wrote on Instagram.
Victory! ‘InStyle’ Is First Major Fashion Magazine to Ban Fur https://t.co/PCw3xV7VhW @BusinessGreen @Ethical_Corp— EcoWatch (@EcoWatch)1523138431.0
"This decision is a sign of the times, as the vast majority of people want nothing to do with items that have come from animals who were caged and electrocuted or bludgeoned to death or caught in steel traps, many being left to die slowly from blood loss—which is the way coyotes are still being killed for the frivolous trim on Canada Goose's jackets," Bekhechi said in a press release. "Fur today is as dead as the poor animals it was stolen from, and any designers not clued up enough to see that may as well hang up their sewing needles now."
Brands that still use animal fur in their collections include Fendi, Balenciaga, Louis Vuitton and Marc Jacobs, according to The Independent.
PETA Takes Over Jean-Paul Gaultier Boutique in Paris www.youtube.com
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The bright patterns and recognizable designs of Waterlust's activewear aren't just for show. In fact, they're meant to promote the conversation around sustainability and give back to the ocean science and conservation community.
Each design is paired with a research lab, nonprofit, or education organization that has high intellectual merit and the potential to move the needle in its respective field. For each product sold, Waterlust donates 10% of profits to these conservation partners.
Eye-Catching Designs Made from Recycled Plastic Bottles
waterlust.com / @abamabam
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
waterlust.com / @oceanraysphotography
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.