Eye-Catching Designs Made from Recycled Plastic Bottles
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.
American policies, particularly in the six decades between the 1870s and 1930s, suppressed Native American languages and culture. It was only after years of activism by indigenous leaders that the Native American Languages Act was passed in 1990, which allowed for the preservation and protection of indigenous languages. Nonetheless, many Native American languages have been on the verge of extinction for the past many years.
Languages carry deep cultural knowledge and insights. So, what does the loss of these languages mean in terms of our understanding of the world.
Environmental Knowledge
Embedded in indigenous languages, in particular, is knowledge about ecosystems, conservation methods, plant life, animal behavior and many other aspects of the natural world.
In Hawaiian traditions and belief systems, for example, the tree snails were connected to "the realm of the gods." Hawaiian royalty revered them, which protected them from over-harvesting.
The Bishop Museum in Honolulu holds a shell necklace, or lei, of Queen Lili'uokalani, the last monarch of the Kingdom of Hawaii. It is made from tree snail shells, which signifies the high rank of female royalty. Wearing a shell was believed to provide "mana," or spiritual power and a way to understand ancestral knowledge.
Many of these snails are now extinct and those remaining are threatened with extinction. Scientists are working with Hawaiian language experts to learn about the belief systems that once helped protect them and their habitats.
A Tool for Doctors
Words in indigenous languages can have cultural meanings, that can be lost during translation. Understanding the subtle differences can often shift one's perspective about how indigenous people thought about the natural world.
For example, as an indigenous scholar of the environment, I led a team some years ago of language experts, elders and scholars from Montana and Alberta, Canada, to create a list of Blackfeet words, called a lexicon, of museum objects. The elders I worked with noted that the English word "herb," which was used to describe most plant specimens within museums, did not have the same meaning in Blackfeet.
In English, the word "herb" can have numerous meanings, including a seasoning for food. The closest English word to herb in Blackfeet is "aapíínima'tsis." The elders explained this word means "a tool that doctors use."
The hope is that the lexicon and audio files recorded in the Blackfeet language that our research helped create, might assist future scholars access the embedded meanings in languages.
Saving Vanishing Languages
Many Native American communities in the United States are now working to save these cultural insights and revitalize their languages.
In Wisconsin, an Ojibwe language school called "Waadookodaading,"translated literally as "a place where people help each other," immerses its students in the environmental knowledge embedded in the language.
The Ojibwe believe that theirs is a language of action. And the best way for children to learn is by doing and observing the natural world. Each spring, for example, the students go into the woods to gather maple sap from trees, which is processed into maple syrup and sugar. These students learn about indigenous knowledge of plants, their habitats and uses.
Language loss can be considered as extreme as the extinction of a plant or an animal. Once a language is gone, the traditional knowledge it carries also gets erased from society.
Efforts are now underway worldwide to remind people of this reality. The United Nations has designated 2019 as the "International Year of Indigenous Languages" in order to raise awareness of indigenous languages as holders of "complex systems of knowledge" and encourage nation states to work toward their revitalization.
The loss of indigenous languages is not Alaska's concern alone. It affects all of us.
Reposted with permission from our media associate The Conversation.