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The Impossible Burger. T.Tseng / Flickr / CC BY 2.0

By Mark R. O'Brian

People eat animals that eat plants. If we just eliminate that middle step and eat plants directly, we would diminish our carbon footprint, decrease agricultural land usage, eliminate health risks associated with red meat and alleviate ethical concerns over animal welfare. For many of us, the major hurdle to executing this plan is that meat tastes good. Really good. By contrast, a veggie burger tastes like, well, a veggie burger. It does not satisfy the craving because it does not look, smell or taste like beef. It does not bleed like beef.

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Impossible Foods' representatives serve up GMO Impossible Burger patties at Natural Products Expo West in March. Ken Roseboro

Natural food industry representatives and consumer advocates denounced Impossible Foods, maker of the GMO-derived Impossible Burger, for promoting their product at Natural Products Expo West, saying they were engaging in deceptive marketing.

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EcoWatch Daily Newsletter

T.Tseng / Flickr / CC BY 2.0

By Stacy Malkan

For anyone who wonders why consumers aren't inspired to trust the GMO industry, consider this bizarre statement from Impossible Foods Chief Communications Officer Rachel Konrad in defense of the Impossible Burger, a veggie burger made more meat-like via genetically engineered yeast.

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Impossible Foods

An executive from a company selling a genetically engineered meat alternative faced tough questions at the Sustainable Foods Summit held in San Francisco at the end of January.

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Impossible Foods

The U.S. Food and Drug Administration (FDA) told the manufacturer of the meat-like Impossible Burger that the company hadn't demonstrated the safety of the product's key genetically engineered ingredient, according to internal FDA documents. Despite FDA's concerns, Impossible Foods put its GMO-derived burger on the market for public consumption.

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