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By Jaydee Hanson
In the foodie world, 2019 might as well be named The Year of the Impossible Burger. This plant-based burger that "bleeds" can now be found on the menus of Burger King, Fatburger, Cheesecake Factory, Red Robin, White Castle and many other national restaurant chains. Consumers praise the burger's meat-like texture and the product is advertised as an environmentally friendly alternative to traditional beef burgers.
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Burger King plans to roll out the meatless Impossible Whopper at every one of its 7,200 U.S. branches by the end of the year, the company said Monday.
By Mark R. O'Brian
People eat animals that eat plants. If we just eliminate that middle step and eat plants directly, we would diminish our carbon footprint, decrease agricultural land usage, eliminate health risks associated with red meat and alleviate ethical concerns over animal welfare. For many of us, the major hurdle to executing this plan is that meat tastes good. Really good. By contrast, a veggie burger tastes like, well, a veggie burger. It does not satisfy the craving because it does not look, smell or taste like beef. It does not bleed like beef.
Promotion of GMO-Derived Impossible Burger at World’s Largest Natural Food Trade Show Denounced as Deceptive
By Stacy Malkan
For anyone who wonders why consumers aren't inspired to trust the GMO industry, consider this bizarre statement from Impossible Foods Chief Communications Officer Rachel Konrad in defense of the Impossible Burger, a veggie burger made more meat-like via genetically engineered yeast.
An executive from a company selling a genetically engineered meat alternative faced tough questions at the Sustainable Foods Summit held in San Francisco at the end of January.
The U.S. Food and Drug Administration (FDA) told the manufacturer of the meat-like Impossible Burger that the company hadn't demonstrated the safety of the product's key genetically engineered ingredient, according to internal FDA documents. Despite FDA's concerns, Impossible Foods put its GMO-derived burger on the market for public consumption.