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Iceland was the first UK supermarket to trial a plastic bottle deposit program. Pictures Ltd. / Corbis via Getty Images

One UK store's attempt to fight plastic pollution has turned out to be a smashing success.

Last year, supermarket chain Iceland became the first UK retailer to install "reverse vending machines" that allow customers to return plastic bottles purchased at the store and receive a 10 pence voucher in return. The program has proved popular, according to figures published Wednesday and reported by The Guardian. Customers had returned 311,500 bottles to date.

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Benjamin Drummond

The UK supermarket Iceland has announced it will remove palm oil from all its own brand products by the end of the year due to the belief there is no such thing as "sustainable" palm oil.

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