By Gabriele Salari
The fashion industry is considered to be one of the most polluting in the world. Its material-intensive business model relies heavily on our addiction to overconsumption and feeds the destruction of the planet.
There is one way to solve the problem: slowing down fashion. We need a model that doesn't compromise on ethical, social and environmental values and involves customers, rather than encouraging them to binge buy ever-changing trends.
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Increased consumer interest in sustainability has largely driven the expansion of new organic product lines. It's this combination of consumer consciousness and evolved eco-friendly products that has people searching for the best organic mattress.
But there are many brands in this space. We wanted to take a closer look at the Avocado mattress and explore what makes it such a popular pick in the eco-market.
Avocado<ul><li>GOLS organic certified latex</li><li>GOTS organic certified cotton</li><li>1,000+ pocketed support coils </li><li>No polyurethane foams, polyester, or toxic fire retardants</li><li>Replaces all cotton with wool</li><li>Vegan certified</li><li>PETA-approved</li></ul>
Avocado<ul><li>Certified organic and natural materials</li><li>Natural alpaca and GOTS organic certified wool and cotton</li><li>Soft, plush feel that's more "luxurious" than most common products</li><li>Elastic straps to hold it in place</li></ul>
Avocado<ul><li>GOLS organic certified latex and GOTS organic certified kapok</li><li>Organic jersey cotton liner that's machine washable </li><li>GOTS organic certified quilted cotton cover</li><li>GREENGUARD Gold certified, vegan, and handmade in Los Angeles</li></ul>
Avocado<ul><li>GOTS organic certified Indian Suvin Cotton</li><li>1,000 thread count per inch weave </li><li>Sateen finish</li></ul>