Update, Sept 4: The bottom of this article has been updated with the Missouri Department of Agriculture's new guidelines and a statement from Beyond Meat.
The mandate, which came into effect on Tuesday, prohibits companies from "misrepresenting" products as meat if they are not from "harvested livestock or poultry." The measure was approved by the legislature in May and signed by former-Gov. Eric Greitens on June 1. Violators could be fined $1,000 and face imprisonment for a year, according to USA TODAY.
Missouri state lawmakers passed an omnibus agriculture bill on Thursday that includes a provision prohibiting plant-based products from being labeled as "meat."
This measure would ban companies from using the term "plant-based meat" to describe their products. It would also prevent any future lab-grown products that hit the market from using the labeling.