For those who missed out on the action, or just want to relive it, Pathway to Paris released Wednesday an album of its two-night event last December in Paris, which coincided with the UN's climate change conference, COP21.
Pathway to Paris, an initiative in partnership with 350.org, brings musicians, artists, activists, academics, politicians and innovators together to participate in live concerts to raise consciousness, foster dialogue and inspire climate action and the need to transition to renewable energy. Co-founders Jesse Paris Smith and Rebecca Foon organized the Dec. 4 and 5 events at Le Trianon concert hall in Paris.
The evening included performances by renowned artists and speeches by prominent environmentalists. The Path to Paris Live @ Le Trianon album includes:
- Wing by Patti Smith
- Bloom by Thom Yorke
- Elemental Prayer by Tenzin Choegyal
- White Nile by Flea and Warren Ellis
- Service by Fally Ipupa
- Nature by Patti Smith, Jesse Paris Smith and Rebecca Foon
- Heartstrings by Tenzin Choegyal
- Peaceable Kingdom by Patti Smith
- Two Suits by Flea and Warren Ellis
- Sweet Life by Fally Ipupa
- People have the Power by Patti Smith
- Jo Scheuer, director for Climate Change and Disaster Risk Reduction in the Bureau for Policy and Programme Support, United Nations Development Programme
- Jesse Paris Smith, Pathway to Paris co-founder
- Rebecca Foon, Pathway to Paris co-founder
- Bill McKibben, author, 350.org
- Naomi Klein, author of This Changes Everything
- Dr. Vandana Shiva, author and activist
All proceeds from the the album will benefit 350.org and the United Nations Development Programme. Pathway to Paris @ Le Trainon can be purchased online for $9.99.
For a taste of the album's content, watch the following two videos that recap both nights of performances:
Dec. 4, 2015:
Dec. 5, 2015:
Eye-Catching Designs Made from Recycled Plastic Bottles
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.