And while reusable straws made of bamboo or metal already exist on the market, the Santa Fe-based team at FinalStraw have invented the world's first collapsible, reusable straw you can conveniently attach to your keychain so you won't forget to bring your own when you're on the go.
The FinalStraw consists of a foldable stainless steel straw, a tiny squeegee to keep the straw clean and a recycled plastic case that's no bigger than a smartphone.
To help reduce plastic straw use, every FinalStraw also includes five information cards for you to leave with your bill at restaurants that still serve plastic straws. According to the campaign, "we hope to make the public more aware of the devastating effects of plastic pollution and use that awareness to pressure restaurants to stop serving straws."
A lot of buzz has already generated around the project. A feature on BuzzFeed Video has generated 9.4 million views and counting. A successful Kickstarter, now with more than 11,000 backers, easily blew past the team's initial $12,500 goal. More than $500,000 has been raised so far with more than 20 days to go.
"The success of our Kickstarter just goes to show that people want reusables, they just need to be convenient and make sense," FinalStraw co-founder Emma Cohen told EcoWatch in an email.
The start-up recently partnered with the Plastic Pollution Coalition's The Last Plastic Straw Movement for a limited edition Earth Day straw, where part of the proceeds were donated to the organization.
Now that they've hit their fundraising goal, Cohen said the team is looking forward to teaming up with more organizations to give back to the community and to continue making more sleek, convenient reusable to-go ware.
"Our mission is to make sure we provide people with the highest quality, socially responsible and coolest reusables possible," she said.
FinalStraw costs $20 on Kickstarter and comes with a lifetime warranty. The estimated delivery is November 2018.
*Note: The 500 million straws a day statistic stated in this article comes from the nonprofit Eco-Cycle. The statistic has been widely used in other media outlets including The New York Times, Reuters, CNN, as well as by the National Park Service. The statistic has received criticism, and in July 2018, the New York Times published a story about the debate, stating that "market research firms put the figure between 170 million and 390 million per day."
Each product featured here has been independently selected by the writer. If you make a purchase using the links included, we may earn commission.
The bright patterns and recognizable designs of Waterlust's activewear aren't just for show. In fact, they're meant to promote the conversation around sustainability and give back to the ocean science and conservation community.
Each design is paired with a research lab, nonprofit, or education organization that has high intellectual merit and the potential to move the needle in its respective field. For each product sold, Waterlust donates 10% of profits to these conservation partners.
Eye-Catching Designs Made from Recycled Plastic Bottles
waterlust.com / @abamabam
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
waterlust.com / @oceanraysphotography
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.