Straws suck—literally and figuratively. Americans throw away 500 million of these single-use plastics everyday day, clogging landfills, polluting oceans and causing harm to aquatic creatures.

And while reusable straws made of bamboo or metal already exist on the market, the Santa Fe-based team at FinalStraw have invented the world's first collapsible, reusable straw you can conveniently attach to your keychain so you won't forget to bring your own when you're on the go.