The U.S. is the world's leading consumer of coffee, with Americans drinking some 400 million cups of coffee each day. But, drinking coffee can be detrimental to people and the planet, and the industry says it will cost $4 billion and take decades to make the entire sector sustainable.
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The bright patterns and recognizable designs of Waterlust's activewear aren't just for show. In fact, they're meant to promote the conversation around sustainability and give back to the ocean science and conservation community.
Each design is paired with a research lab, nonprofit, or education organization that has high intellectual merit and the potential to move the needle in its respective field. For each product sold, Waterlust donates 10% of profits to these conservation partners.