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The Great Australian Bight is home to one of only two southern right whale calving grounds in the world. Greenpeace / Jaimen Hudson

Equinor, Norway's state oil company formerly known as Statoil, has faced criticism from environmentalists over its plans to drill the Great Australian Bight off the country's southern coast. A potential spill in the area would threaten the ecosystem and endanger the largest breeding populations of endangered southern right whales in the world.

Such fears are now confirmed if a blowout should actually occur, according to a leaked draft Oil Pollution Emergency Plan authored by Equinor and obtained by Greenpeace's Australia Pacific branch.

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Statoil / YouTube

By Andy Rowell

First came BP, which went from British Petroleum to Beyond Petroleum. Then Denmark's Dong Energy changed its name to Orsted, to mark its departure from oil and gas. Then earlier this year Shell announced it was morphing from an oil company into an integrated energy company.

And now, the Norwegian company Statoil is proposing to change its name to "Equinor." The rebranding exercise—or what some may call greenwashing exercise—will cost as much as 250 million kroner or $32 million.

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