The "New Plastics Economy Global Commitment," spearheaded by the Ellen MacArthur Foundation (EMF) in collaboration with the United Nations Environment Programme (UNEP), was "cautiously welcomed" by some environmental groups, who say the initiative does not go far enough to halt the planet's mounting plastic crisis.
When we think of environmental foes, the fossil fuel industry is often pegged as one of the biggest villains. But the shirts off our backs also leave a devastating planetary impact.
According to a new report from the Ellen MacArthur Foundation, the fashion industry's current "take-make-dispose" system creates greenhouse gas emissions of 1.2 billion tonnes a year—that's "more than those of all international flights and maritime shipping combined."
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The bright patterns and recognizable designs of Waterlust's activewear aren't just for show. In fact, they're meant to promote the conversation around sustainability and give back to the ocean science and conservation community.
Each design is paired with a research lab, nonprofit, or education organization that has high intellectual merit and the potential to move the needle in its respective field. For each product sold, Waterlust donates 10% of profits to these conservation partners.