Eye-Catching Designs Made from Recycled Plastic Bottles
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.
The amber contains the skull of Oculudentavis khaungraae, a newly described dinosaur and one of the smallest ever discovered. Its tiny stature is forcing paleontologists to rethink the lower limits of body size in birds, and the nearly 100-million-year-old fossil is challenging the current understanding of when and how dinosaur giants shrank into the birds of today.
A Mysterious Transformation
Tiny Oculudentavis may have occupied a unique ecological niche in the ancient world. Han Zhixin / CC BY-ND
The evolutionary transition of dinosaurs to modern birds is one of the most astounding transformations in the history of life: large, bipedal and mostly carnivorous dinosaurs morphed into small, flying birds. Famous discoveries like Archaeopteryx and more recently the fossils from the Jehol Biota in China have given researchers some hints about the process. But finds from this evolutionary phase — which researchers think began about 200 million years ago — are rare.
Paleontologists are far from having a complete picture of the evolution of birds, and even farther from a full inventory of Earth's ecosystems in the age of dinosaurs. Our research on the tiny Oculudentavis, published in the journal Nature, adds valuable information to the puzzle of when, how and to what extent dinosaurs shrank.
Clues in Bone
This high-resolution scan allowed us to see the intricacies of a bone structure unlike any before seen in birds or dinosaurs. Xing Lida / CC BY-ND
Our team needed to see the minute details of the skull, and we needed to do it without cracking or ruining the specimen - a difficult task with a skull encased in 99-million-year old amber from Myanmar. To do that, we scanned the skull with high-resolution X-rays and created a digital model with very fine anatomical detail. What emerged was a picture of an overall bird-like anatomy. But in some interesting ways, Oculudentavis is unlike any bird or dinosaur that has ever been found.
The obvious curiosity of the fossil is its size: Oculudentavis rivaled the smallest bird living today, the bee hummingbird, and likely was no more than 1.6 inches (4 centimeters) from beak to tail. We considered whether the skull possibly belonged to a very young animal, but the extent and pattern of bone growth and the proportional size of the eye pointed to a mature bird.
With a total skull length of just about 0.6 inches (1.5 centimeters), Oculudentavis pushes against what is considered the lower limit of size in birds: the head still had to hold functional eyes, a brain and jaws. The small size is especially surprising if one considers that Oculudentavis lived during the same time as giant plant-eating dinosaurs like Argentinosaurus.
Small and Specialized
The small size of Oculudentavis is striking, but to a trained eye there are other extremely unusual features, too.
First of all, the skull seems to be built for strength. The bones show an unusual pattern of fusion and the skull lacks an antorbital fenestra, a small hole often found in front of the eye.
The eyes of Oculudentavis also surprised us. The shape of the bones found within the eye, the scleral ossicles, suggests that it probably had conical eyes with small pupils. This type of eye structure is especially well adapted for moving around in bright light. While daytime activity might be expected for an ancient bird from the age of dinosaurs, the shape of the ossicles is entirely distinct from any other dinosaur and resembles those of modern-day lizards.
Adding to the list of unexpected features, the upper jaw carries at least 23 small teeth. These teeth extend all the way back beneath the eye and are not set in deep pockets, an unusual arrangement for most ancient birds. The large number of teeth and their sharp cutting edges suggest that Oculudentavis was a predator that may have fed on small bugs.
The sum of these traits — a strong skull, good eyesight and a hunter's set of teeth — suggests to us that Oculudentavis led a life previously unknown among ancient birds: it was a hummingbird-sized daytime predator.
One of the Earliest and Tiniest Birds?
Placing Oculudentavis in the tree of life is, given its strange anatomy, challenging. Our phylogenetic analysis — the investigation of its relationships to other dinosaurs — identifies Oculudentavis as one of the most ancient birds. Only Archaeopteryx branched off earlier.
Scientists consider the nectar-feeding hummingbirds — which appeared 30 million years ago — the smallest dinosaurs on record. But if our placement of Oculudentavis holds true, the miniaturization of dinosaurs may have peaked far earlier than paleontologists previously thought. In fact, the largest and the smallest dinosaurs may have walked and flown the same earth nearly 100 million years ago.
Our work demonstrates how little scientists know about the little things in the history of life. Scientists' snapshot of fossil ecosystems in the dinosaur age is incomplete and leaves so many questions unanswered. But paleontologists are eager to take on these questions. What other tiny species were out there? What was their ecological function? Was Oculudentavis the only visually guided bug hunter? To better understand the evolution of the diversity of life we need more emphasis and recognition of the small.
Amber holds strong potential to fill that gap. Maybe one day a scientist will hold up another piece, and let sunshine reveal a complete Oculudentavis, or even a previously unknown species. More finds in amber will help illuminate the world of the tiny vertebrates in the age of dinosaurs.
Reposted with permission from The Conversation.
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