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31 October 2018Health + Wellness
<p>"We applaud California Baby's innovative approach to developing a bio-based formula that will still adequately preserve <a href="https://www.ewg.org/skindeep/company/California_Baby/products/" target="_blank">children's skincare products</a>," said the <a href="https://www.ewg.org/" target="_blank">Environmental Working Group</a> (EWG) President Ken Cook.</p><p>The company is in the process of reformulating its products with the new preservative made from plants grown on a 100-acre organic farm in Santa Barbara, California. The formula relies on extracts of basil and anise.</p><p>The new preservative formula has earned the U.S. Department of Agriculture's <a href="https://www.biopreferred.gov/BioPreferred/" target="_blank">Certified Biobased Product</a> label, certifying that it is made of 100 percent renewable source content from plants.</p><p>California Baby will roll out the new formula with its Everyday Lotion line in November. These products are sold in Target, Walmart and other retailers across the country.</p><p>To find healthier products, consumers can search EWG's <a href="https://www.ewg.org/skindeep/#.WlZrziPMwWo" target="_blank">Skin Deep®</a> database, with ratings for more than 70,000 products. EWG's <a href="https://www.ewg.org/apps/" target="_blank">Healthy Living app</a> also puts ratings for more than 120,000 food and personal care products at the fingertips of consumers on the go.</p>
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