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A number of factors should come into play when you're choosing a bug repellent: what part of the country you live in, where you plan to travel, whether you're pregnant and whether you are planning to use the product on children. EWG's 2018 Guide to Bug Repellents can help you find the right product for yourself and your family.
No repellent works every place against every pest, so it is worth researching the diseases insects and ticks carry where you plan to spend time outside. The repellent you might choose for a backpacking trip in Colorado could be different from the one that might suffice for a picnic on an East Coast beach.