When we think of Budweiser's Super Bowl commercials, images of croaking frogs or horses playing football usually come to mind. But for this year's big game in Atlanta, the beer giant is going green.
Budweiser, which
switched all its U.S. beer brewing to renewable energy last year, debuted a dreamy spot called, "Wind Never Felt Better," featuring its iconic Clydesdales, a Dalmatian and wind turbines.
You've heard of clean tech, but how about a clean buzz? While plenty of microbrewers, craft distillers and boutique wine-makers have in recent years made admirable strides toward greater environmental stewardship, Anheuser-Busch may well succeed in bringing the green-booze movement mainstream.
Anheuser-Busch—the St. Louis-based brewer behind Budweiser, Busch, Michelob and more—announced Tuesday a seven-year deadline on a slew of sustainability targets.
The "King of Beers" is going green. Wikimedia Commons
Budweiser is switching all its U.S. beer brewing to renewable electricity and is launching a new label this spring that indicates that Bud is brewed with 100 percent renewables.
The move is line with parent company and world's largest beer manufacturer AB InBev's announcement last March to shift from fossil fuels by 2025 by obtaining all of its purchased electricity for brewing from renewables. The international beer giant owns 35 titles including Budweiser, Bud Light, Stella Artois, Natural Light, Busch, Michelob Ultra, Shock Top and Goose Island.
