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Cision PR Newswire

When we think of Budweiser's Super Bowl commercials, images of croaking frogs or horses playing football usually come to mind. But for this year's big game in Atlanta, the beer giant is going green.

Budweiser, which switched all its U.S. beer brewing to renewable energy last year, debuted a dreamy spot called, "Wind Never Felt Better," featuring its iconic Clydesdales, a Dalmatian and wind turbines.

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Anheuser-Busch

By Katie O'Reilly

You've heard of clean tech, but how about a clean buzz? While plenty of microbrewers, craft distillers and boutique wine-makers have in recent years made admirable strides toward greater environmental stewardship, Anheuser-Busch may well succeed in bringing the green-booze movement mainstream.

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EcoWatch Daily Newsletter

Anheuser-Busch—the St. Louis-based brewer behind Budweiser, Busch, Michelob and more—announced Tuesday a seven-year deadline on a slew of sustainability targets.

The company's new U.S. 2025 Sustainability Goals focus on four key areas: renewable electricity and carbon reduction, water stewardship, smart agriculture and circular packaging.

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The "King of Beers" is going green. Wikimedia Commons

Budweiser is switching all its U.S. beer brewing to renewable electricity and is launching a new label this spring that indicates that Bud is brewed with 100 percent renewables.

The move is line with parent company and world's largest beer manufacturer AB InBev's announcement last March to shift from fossil fuels by 2025 by obtaining all of its purchased electricity for brewing from renewables. The international beer giant owns 35 titles including Budweiser, Bud Light, Stella Artois, Natural Light, Busch, Michelob Ultra, Shock Top and Goose Island.

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