Cision PR Newswire
When we think of Budweiser's Super Bowl commercials, images of croaking frogs or horses playing football usually come to mind. But for this year's big game in Atlanta, the beer giant is going green.
Budweiser, which switched all its U.S. beer brewing to renewable energy last year, debuted a dreamy spot called, "Wind Never Felt Better," featuring its iconic Clydesdales, a Dalmatian and wind turbines.
<p>
The 1-minute ad is set to Bob Dylan's "Blowin' in the Wind" and has already been watched more than 65,000 times on YouTube.
</p><p>So far, it's been pretty well-received by viewers. "It is beautiful to see companies taking a stand, understanding corporate responsibility," one YouTube commenter wrote.
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<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="e77dc648c8db8adf106039fa07feb279"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/UKDA2HVlgko?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
<small class="image-media media-caption" placeholder="Add Photo Caption...">Budweiser | Wind Never Felt Better | 2019 Super Bowl Commercial</small>
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<a href="https://www.youtube.com/watch?v=UKDA2HVlgko" target="_blank">www.youtube.com</a>
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</p><p>
Bud's eco-friendly makeover is a definite shift from a bunch of men <a href="https://www.youtube.com/watch?v=W16qzZ7J5YQ" target="_blank">saying "Wassup" to each other</a>.
</p><p>
"Those who wait for the best commercials all year expect Budweiser to show up big, and we felt there was no better way to show up this year than to talk about our commitment to renewable electricity," said Ricardo Marques of Anheuser-Busch, the brewer that makes Budweiser, Bud Light and many other beers, in a <a href="https://www.prnewswire.com/news-releases/budweiser-clydesdales-deliver-a-wind-powered-message-on-this-years-super-bowl-stage-300782620.html" target="_blank">press release</a>.
</p><p>
"We are proud to be the first Anheuser-Busch brand and the first major beer brand to be brewed with 100 percent renewable electricity from wind power and hopefully we can use this moment to inspire others in our pursuit for a more sustainable future," Marques added.
</p><p>
<span></span>What's more, Anheuser-Busch agreed to offset the electricity used during Super Bowl week in the host city of Atlanta.
</p><p>
The company "will supply Atlanta's Super Bowl Host Committee with renewable energy attributes to power the equivalent of the city's energy consumption for six days, including during the largest sporting event of the year," according to a press release sent to EcoWatch.</p><p>The electricity will come from Enel Green Power's <a href="https://www.enel.com/media/press/d/2017/05/enel-starts-construction-of-new-298-mw-wind-project-in-the-united-states-" target="_blank">wind farm in Oklahoma</a>. In 2017, Anheuser-Busch signed a long-term power purchase agreement for 152.5 megawatts of output from the 298-megawatt Thunder Ranch facility.</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="3ed3f" class="rm-shortcode" data-rm-shortcode-id="7CLZ5Z1580739459"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1088150883085492224" data-partner="rebelmouse"><div style="margin:1em 0">.@budweiserusa's #SuperBowlLIII commercial brings its long-term sustainability goals to the biggest stage of the ye… https://t.co/x7vvrRqUpA</div> — Anheuser-Busch (@Anheuser-Busch)<a href="https://twitter.com/AnheuserBusch/statuses/1088150883085492224">1548270362.0</a></blockquote></div>
<p></p><p>"The renewable electricity purchased is the equivalent energy used to brew more than 20 billion 12 oz. servings of beer each year and is capable of meeting up to 50 percent of Anheuser-Busch's total annual purchased electricity," the press release noted.<br></p><p>
Last year, Atlanta became the the biggest city in the U.S. South to adopt a <a href="https://www.ecowatch.com/atlanta-clean-energy-2585744734.html" target="_self">100 percent renewable electricity goal</a>.
</p><p>
"It's exciting to see Budweiser partner with Atlanta to power the city with renewables, too. By working together to drive down emissions, businesses and local governments can accelerate the clean energy transition around the world," Amy Davidsen, the North America Executive Director at The Climate Group, said in the press release.
</p>
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EcoWatch Daily Newsletter
Anheuser-Busch
By Katie O'Reilly
You've heard of clean tech, but how about a clean buzz? While plenty of microbrewers, craft distillers and boutique wine-makers have in recent years made admirable strides toward greater environmental stewardship, Anheuser-Busch may well succeed in bringing the green-booze movement mainstream.
<p>Last month, the 165-year-old owner of brands including Budweiser, Corona and Stella Artois announced that the roughly $400 million worth of electricity it purchases each year would be 100-percent renewable by 2025. The beer Goliath's stated sustainability goals also include ambitious vows to package beverages in majority-recycled content, improve water efficiency, work directly with farmers, and reduce carbon emissions by 25 percent. Perhaps most notably, all cans and bottles of Bud, as of this past Earth Day, sport a "100% Renewable Electricity" symbol. The idea is to make consumers aware that the suds they're swilling can be credited to sources such as solar and wind.</p>
<p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="6944a" class="rm-shortcode" data-rm-shortcode-id="H4YNDR1576662863"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="986375030702526465" data-partner="rebelmouse"><div style="margin:1em 0">U.S. Beer Giant Unveils Ambitious 2025 Sustainability Goals https://t.co/2uM3FtsoUq @BusinessGreen @GreenCollarGuy</div> — EcoWatch (@EcoWatch)<a href="https://twitter.com/EcoWatch/statuses/986375030702526465">1524005107.0</a></blockquote></div>
<p></p>
<p>"Budweiser is going to be carrying the flag for renewable energy around the world," said Anheuser-Busch CEO Carlos Brito in a statement announcing the new pledges.<br></p><p>That remains to be seen. But at the very least, the new initiative is expected to boost declining revenues in the company's largest market, the U.S.—where Bud Light and Budweiser for years have been <a href="http://money.cnn.com/2017/11/13/news/companies/budweiser-sales/index.html" target="_blank">losing market share</a> to smaller craft brews, wine and spirits. While the company has already tried <a href="http://www.foxnews.com/food-drink/2016/05/11/internet-backlash-ensues-over-budweiser-s-rebrand-as-america.html" target="_blank">changing labels</a> to connect with certain demographics (remember 2016's aggressively patriotic "America" branding?), this marks Anheuser-Busch's first real attempt at reaching consumers motivated by environmental concerns.</p><p>An impressive list of large companies—including Bank of America, BMW, Burberry, Citibank, Coca-Cola, Estée Lauder, GM, Goldman Sachs, Johnson & Johnson, Kellogg's, Lego, Mars and Nike—have quietly committed to purchasing 100-percent <a href="https://www.ecowatch.com/renewable-energy">renewable energy</a>. But Anheuser-Busch seems to be the only one going out of its way to tell its customers, <em>Look, even your beer thinks climate change is real and wants to do something about it!</em></p><p>What's doubly remarkable is the fact that Budweiser's target demographic looks nothing like Patagonia's or Ben & Jerry's—rather, it's mostly white, working-class men in the interior of America. "Beer snobs don't drink Bud, but the guy in a bar after a shift at a factory does," said business consultant Shel Horowitz, who coauthored 2016's <em>Guerilla Marketing to Heal the World</em>. "Probably a significant percentage of their market voted for Trump."</p><p>Horowitz said the new label decorating cans and bottles of Bud could be a real game-changer. "It creates what marketers call 'social proof,' and tells consumers, 'It's OK to be environmentally focused because all my friends are doing it,'" he explained. "Most people across all demographics want a healthy planet that sustains human, animal, and planetary health, but many of them are afraid to say so if they travel in hostile circles. This creates legitimacy for the position that clean energy isn't just some libtard nonsense."</p><p>Social-impact consultant Christen Graham adds that such broadcasting helps to normalize the notion of clean energy. "This labeling strategy builds awareness, sparks conversation about what exactly it means to be sourcing clean energy, and offers a gateway to the bigger discussion that consumers—particularly millennials—increasingly expect," she said. "The challenge is for the company to maintain transparency everywhere, even with more challenging questions."</p><p>After all, as business strategist James Reeves noted, the moment a company is inconsistent about its corporate social responsibility actions, it undermines any gains. "Think of BP, which led the way on green energy only to have its reputation erased due to Deepwater Horizon," he said. "However," Reeves adds, "Budweiser seems to be playing a long game. From a marketing perspective, its messaging will likely build greater affinity for the brand over time, and take away some of the mysterious, political sting of climate change deniers."</p><p>Ideally, Anheuser-Busch's new initiative and labels will set an example for other corporate giants. Because while the onus has long been on businesses to set a good, green example, Horowitz noted that nowadays, the federal government isn't providing them with any help. "Incentives in the tax code are going away, regulators are not clamping down on dirty competitors, and there's no real support from the government," he said. However, he posits that even in the age of Trump, forward-thinking companies will continue to step up to advance sustainability goals. "The economic incentives are so compelling that businesses will have to—otherwise, they'll get their clocks cleaned by businesses that have slashed their energy, materials, and waste costs. The current administration may not be enthusiastic, but American businesses are aware that if they leave a vacuum, China, Germany, and other countries are ready to jump in."</p><p>Graham points out that Trump-administration policies yield less influence on a Belgian-owned business like Anheuser-Busch. "They likely embrace corporate social responsibility from a European perspective, which is more environmentally progressive than America's," she said. "However, now that businesses recognize the double bottom line benefits of clean-energy sourcing—it's good for the planet and good for their costs—there will be more. It's basic dollars and cents—wind energy is far more cost-effective than coal now."</p><p>Whether or not every single beermaker likes cutting costs and pleasing environmentalists, they'll all have to do some ecological soul-searching before too long, as issues of water scarcity and water quality pose particularly serious threats to the food and beverage industry. "This is the silent crisis that's sneaking up on all industries but will hit this one particularly hard," Reeves said. "We don't see many headlines about it now, but in a few decades, it's all that companies, civil society, and government will be focused on."</p><p>May we all be swimming in a river of clearly labeled eco-beer when that time comes.</p><p> <em>Reposted with permission from our media associate <a href="https://www.sierraclub.org/sierra/budweiser-re-labels-climate-friendly-beer" target="_blank">SIERRA Magazine</a>.</em><em></em></p>
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Like many other plant-based foods and products, CBD oil is one dietary supplement where "organic" labels are very important to consumers. However, there are little to no regulations within the hemp industry when it comes to deeming a product as organic, which makes it increasingly difficult for shoppers to find the best CBD oil products available on the market.
<p>Here you can learn about the importance of organic hemp oil, why it's better for the environment, and which CBD companies actually make trustworthy products with sustainable farming processes. origins which weigh heavily on many consumers who want to buy a product that's produced in the best way possible for not only themselves to ingest, but for the environment as well through sustainable farming methods. </p><h2>What Is CBD Oil?</h2><p>First things first, CBD stands for cannabidiol, and it's a cannabinoid found within cannabis sativa plants. This plant compound is believed to have many potential benefits, and it is primarily derived from hemp plants via a CO2 extraction process. </p><p>Since CBD is extracted from industrial hemp, which contains only trace amounts of THC (the psychoactive component in cannabis plants), this means that CBD won't make you feel high like marijuana, which has much higher levels of THC that causes psychoactive effects. Instead, the effects of CBD are much more subtle and promote a general sense of calm and relaxation in most users.</p><h2>What Makes a CBD Oil Organic?</h2><p>In terms of organic labels, perhaps the most important (and prominent) certification comes from the United States Department of Agriculture (USDA). This government organization has been labeling foods as "organic" for many years, but what exactly does this certification entail? Essentially, a label indicating that a product is "USDA Organic" or "Certified Organic" means that at least 95% of the ingredients are obtained from organic sources.</p><p>For a crop to be considered organic by the USDA, it must be grown without the use of industrial solvents, irradiation, genetic engineering (GMOs), synthetic pesticides, or chemical fertilizer. Instead, farmers rely on natural substances and <a href="https://www.usda.gov/media/blog/2012/03/22/organic-101-what-usda-organic-label-means" rel="noopener noreferrer" target="_blank">mechanical, physical, or biologically based farming</a> techniques to cultivate healthy and organic crops.</p><p>Before the passage of the 2018 Farm Bill, no hemp-derived products could be dubbed as "certified organic" since the hemp plant and its extracts were still categorized as a Schedule I Controlled Substance. However, it's still difficult for CBD companies to obtain a USDA certified organic label for their products due to the legal grey area that still surrounds CBD extracts. </p><p>Because of these challenges, and due to the fact that industrial hemp has only recently become an agricultural crop, very few CBD oils are USDA certified organic. Rather, many CBD products contain hemp extracts from plants that were grown in organic conditions but may not be federally certified.</p><h2>What are the Best Organic CBD Oil Brands?</h2><p><em>Each product featured here has been independently selected by the writer. If you make a purchase using the links included, we may earn commission.</em></p><em><br></em>
<h2>Why Organic Hemp Oil Matters</h2><p>Hemp is a unique plant, not only for its rich cannabinoid content, but also for its ability to absorb a wide variety of components in soil. But this trait poses great risks when it comes to the creation of CBD products derived from hemp.</p><p>Because hemp has a high capacity for compound uptake, this means that the plants can retain <a href="https://www.remedyreview.com/industry/lab-test-results/" target="_blank">harmful chemicals like pesticides</a>, heavy metals, and other residual solvents. This is especially true when it comes to synthetic chemicals that are more toxic to humans, and difficult to remove once they have been absorbed by the hemp plant.</p><p>Organic farming practices help reduce the risk of hemp crops absorbing harsh chemicals that may later end up in CBD oil after extraction. When you're taking CBD as a wellness supplement to help alleviate your symptoms or improve your overall well-being, the last thing you want is to ingest compounds that might negatively outweigh the benefits of CBD. This is an important reason to look for third party lab test results when shopping for CBD products since these certificates of analysis can show the full cannabinoid and terpene profile of a hemp extract, as well as test results that search for the presence of any residual solvents.</p><p>In addition to creating a better end product, organic farming practices are also better for the environment. Sustainable and organic farming methods may <a href="https://www.helpguide.org/articles/healthy-eating/organic-foods.htm" rel="noopener noreferrer" target="_blank">reduce pollution, conserve water, reduce soil erosion, increase soil fertility, and use less energy</a>. The use of natural pest deterrents as opposed to chemical pesticides is also better for nearby animal populations and ecosystems.</p><h3>Organic vs. Natural</h3><p>While there are only a select few companies offering certified organic ingredients in their products, almost every brand in the CBD market creates "natural" products. The term "all-natural" or "plant-based" does not mean that a product is organic, and since hemp oil is a natural derivative of hemp plants, these products are often referred to as all-natural. However, there are some synthetic CBD oils that should be avoided because they are chemically constructed and may produce unwanted side effects that are not caused by naturally derived CBD extracts.</p><h2>What are the Benefits of Organic CBD Oil?</h2><p>There's a long list of potential CBD oil health benefits, and some of the most common wellness advantages include:</p><ul class="ee-ul"><li><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2503660/" target="_blank">Chronic pain relief</a></li><li><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4604171/" target="_blank">Anti-anxiety effects</a></li><li>Better sleep</li><li><a href="https://www.psychologytoday.com/us/blog/inner-source/201901/cbd-oil-mental-health-should-you-take-it-too" rel="noopener noreferrer" target="_blank">Improvements in mood</a></li><li>Internal balance and regulation</li></ul><p>When dealing with pain, inflammation, sleep issues, and mental health struggles, it can be hard to find sufficient treatment options. The use of certain prescriptions can cause unwanted side effects, yet they are often the only solution for patients with these medical conditions. In search of other therapies, people have started to flock towards CBD oil as an alternative remedy for a variety of conditions. However, it should be noted that CBD products are not approved by the Food and Drug Administration (FDA), and you should seek your doctor's advice before using CBD if you have a serious medical condition.</p><h2>Look at the Labels Before You Buy CBD Oil</h2><p>When you go online to buy CBD oil, you'll quickly realize there is an overwhelming number of brands that are saturating the market. It can be difficult to determine which products are truly as good as they make themselves out to be. Always look for up-to-date third-party lab tests so you know you are getting a great product, and don't hesitate to contact the brand if you have any additional questions. And if you're intent on purchasing 100% organic CBD oil, it's best to look for certified products or brands that are held to strict regulatory standards.</p><p><strong>Melena Gurganus </strong>is the Reviews Editor at EcoWatch. She is passionate health and wellness and her writing aims to help others find products they can trust. Her work has been featured in publications such as Health, Shape, Huffington Post, Cannabis Business Times, and Bustle.<br></p>
Spruce
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDY4NjI3OC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyOTM2NzgzOX0.axY0HjeqRctJsR_KmDLctzDpUBLBN-oNIdqaXDb4caQ/img.jpg?width=980" id="774be" class="rm-shortcode" data-rm-shortcode-id="8379f35b1ca8a86d0e61b7d4bfc8b46e" data-rm-shortcode-name="rebelmouse-image" alt="spruce organic cbd oil" data-width="710" data-height="959" /><p>As one of the best brands in the business, Spruce CBD is well-known for its potent CBD oils that feature many additional beneficial phytocannabinoids. This brand works with two family-owned, sustainably focused farms in the USA (one located in Kentucky and one in North Carolina) to create its organic, small product batches. The max potency Spruce CBD oil contains 2400mg of full-spectrum CBD extract, but the brand also offers a lower strength tincture with 750mg of CBD in total.</p>
$89
CBDistillery
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDcwMjkzNC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyMTU4OTM4Nn0.ypRdeDSBcE87slYrFfVrRwtJ2qGIK6FD5jBB4pndTMo/img.jpg?width=980" id="b473b" class="rm-shortcode" data-rm-shortcode-id="9930b53c9d58cb49774640a61c3e3e75" data-rm-shortcode-name="rebelmouse-image" alt="cbdistillery cbd oil" data-width="1244" data-height="1244" /><p>All of the products from CBDistillery are <a href="https://ushempauthority.org/" target="_blank" rel="noopener noreferrer">U.S. Hemp Authority Certified</a>, and for good reason. The company only uses non-GMO and pesticide-free industrial hemp that's grown organically on Colorado farms. Its hemp oils are some of the most affordable CBD products on the market, yet they still maintain a high standard of quality. CBDistillery has a wide variety of CBD potencies across its product line (ranging from 500mg to 5000mg per bottle) and offers both full-spectrum and broad-spectrum CBD oils to give customers a completely thc-free option.</p>
$35
FAB CBD
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDY4NjIyNS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY2NDIwOTEyMn0.MlTjz096FJ0ev_-soK7_Z-FeQeJczWoeh9Qi9SSkHsY/img.jpg?width=980" id="04b26" class="rm-shortcode" data-rm-shortcode-id="76aa4862f44603242e318982acea6646" data-rm-shortcode-name="rebelmouse-image" alt="fab cbd oil" data-width="800" data-height="800" /><p>For an organic CBD oil that has it all, FAB CBD offers plenty of variety for any type of consumer. All of its products are made with zero pesticides and extracted from organically grown Colorado industrial hemp. FAB CBD oil comes in five all-natural flavors (mint, vanilla, berry, citrus, and natural) and is also available in four strengths (300, 600, 1200, and 2400mg per bottle).</p>
$39
NuLeaf Naturals
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDY4NjIxOS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1NzExNTgyMX0.D6qMGYllKTsVhEkQ-L_GzpDHVu60a-tJKcio7M1Ssmc/img.jpg?width=980" id="94e4a" class="rm-shortcode" data-rm-shortcode-id="3609a52479675730893a45a82a03c71d" data-rm-shortcode-name="rebelmouse-image" alt="nuleaf naturals organic cbd oil" data-width="600" data-height="600" /><p>As an industry-leading brand, it comes as no surprise that NuLeaf Naturals sources its CBD extract from organic hemp plants grown on licensed farms in Colorado. The comany's CBD oils only contain two ingredients: USDA certified organic hemp seed oil and full spectrum hemp extract.</p><p>NuLeaf Naturals uses one proprietary CBD oil formula for all of its products, so you will get the same CBD potency in each tincture (60mg per mL), but can purchase different bottle sizes depending on how much you intend to use.</p>
$38.50
Charlotte's Web
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDcwMjk3NS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0MzQ0NjM4N30.SaQ85SK10-MWjN3PwHo2RqpiUBdjhD0IRnHKTqKaU7Q/img.jpg?width=980" id="84700" class="rm-shortcode" data-rm-shortcode-id="a2174067dcc0c4094be25b3472ce08c8" data-rm-shortcode-name="rebelmouse-image" alt="charlottes web cbd oil" data-width="1244" data-height="1244" /><p>Perhaps one of the most well-known brands in the CBD landscape, Charlotte's Web has been growing sustainable hemp plants for several years. The company is currently in the process of achieving official USDA Organic Certification, but it already practices organic and sustainable cultivation techniques to enhance the overall health of the soil and the hemp plants themselves, which creates some of the highest quality CBD extracts. Charlotte's Web offers CBD oils in a range of different concentration options, and some even come in a few flavor options such as chocolate mint, orange blossom, and lemon twist.</p>
$60
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Anheuser-Busch—the St. Louis-based brewer behind Budweiser, Busch, Michelob and more—announced Tuesday a seven-year deadline on a slew of sustainability targets.
The company's new U.S. 2025 Sustainability Goals focus on four key areas: renewable electricity and carbon reduction, water stewardship, smart agriculture and circular packaging.
<p style="">
Among the goals, the company wants 100 percent of its purchased electricity to come from
<a href="https://www.ecowatch.com/renewable-energy/" target="_blank">renewable sources</a> by 2025, as well as a 25 percent reduction of carbon dioxide emissions across the value chain.
</p><p style="">
It also wants 100 percent of its facilities to be engaged in "water efficiency efforts," and all of its packaging to either be returnable or made with majority recycled content by the same deadline.
</p><p style="">
"More and more, consumers are choosing to engage with companies that are doing good in the world," said Anheuser-Busch President and CEO Michel Doukeris in a statement provided to EcoWatch. "As the leading American brewer, we have a responsibility to set an example and be good stewards of the environment. It's not just the right thing to do, it's good for business."
</p><p style="">
Also Tuesday, along with Anheuser-Busch's 2025 goals initiative, Budweiser announced that all Buds sold in the U.S. will feature the "100% Renewable Electricity" symbol. The new logo will start appearing this
<a href="https://www.ecowatch.com/earth-day-nyc-2560630351.html" target="_blank">Earth Day</a> on April 22.
</p><p style="">
"The symbol celebrates that Anheuser-Busch, through its partnership with Enel Green Power, now secures 50 percent of its purchased electricity from
<a href="https://www.ecowatch.com/tag/wind">wind</a> power—more than the electricity used to brew Budweiser in the U.S. each year," Anheuser-Busch <a href="http://www.anheuser-busch.com/newsroom/20071/04/anheuser-busch-announces-u-s--2025-sustainability-goals.html" target="_blank">touted</a>.<span></span>
</p><p class="shortcode-media shortcode-media-twitter_embed">
</p><div id="923a6" class="rm-shortcode" data-rm-shortcode-id="HCTHSW1576662206"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="956500716939509760" data-partner="rebelmouse"><div style="margin:1em 0">Cheers! Budweiser Switches All U.S. Brewing to Renewables https://t.co/xDxGY92umV @RenewablesNews @Good_Energy @rechargenews</div> — EcoWatch (@EcoWatch)<a href="https://twitter.com/EcoWatch/statuses/956500716939509760">1516882516.0</a></blockquote></div>
<p></p><p style="">
Anheuser-Busch's new initiatives build on the 2025 Global Sustainability Goals
<a href="http://www.ab-inbev.com/better-world/2025-sustainability-goals.html" target="_blank">recently announced</a> by Belgian parent company and world's largest brewery, AB InBev. <a href="https://www.ecowatch.com/anheuser-busch-renewable-energy-2334687279.html" target="_blank">Last year</a>, the global beer giant <a href="https://www.bloomberg.com/news/articles/2017-03-28/world-s-largest-beer-maker-commits-to-100-clean-energy-by-2025" target="_blank">vowed</a> to completely shift from fossil fuels by 2025, including investing in their own renewable energy sources.
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<span></span>"We take great pride in our sustainability efforts and our long history of striving to be good stewards of the environment. Now, we are challenging ourselves to do more," Doukeris said. "Our company has been around for 165 years, and these goals will ensure that we continue to make meaningful contributions toward building strong communities and a healthy environment for the next 165 years."
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<span></span>Doukeris told <a href="https://www.foxbusiness.com/features/anheuser-busch-to-turn-its-beers-green-ceo-says" target="_blank">FOX Business</a> that the company's new green efforts will not increase the price of its brews. Rather, President Trump's new 10 percent <a href="https://www.ecowatch.com/steel-tariffs-carl-pope-2544016081.html">tariff on aluminum</a> will.
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"We are always concerned with the cost of input and output costs for consumers and retailers. Aluminum is a very important item, so as these costs [go] up, it will dramatically impact the final cost of beer and can have impact on the number of jobs," he said.
</p><p style="">
Last month, AB InBev CEO Carlos Brito told
<a href="https://www.bloomberg.com/news/articles/2018-03-21/this-sustainably-sourced-trump-tariff-hiked-bud-s-for-you" target="_blank">Bloomberg</a> that the cost could increase up to 3 percent.
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"When you put tariffs on aluminum in the U.S., for sure that will increase the price of beer for consumers," Brito said. "For example, 10 percent on aluminum at the current prices, that will represent 2 percent to 3 percent more pricing for the consumer. That's more than inflation."
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The "King of Beers" is going green. Wikimedia Commons
Budweiser is switching all its U.S. beer brewing to renewable electricity and is launching a new label this spring that indicates that Bud is brewed with 100 percent renewables.
The move is line with parent company and world's largest beer manufacturer AB InBev's announcement last March to shift from fossil fuels by 2025 by obtaining all of its purchased electricity for brewing from renewables. The international beer giant owns 35 titles including Budweiser, Bud Light, Stella Artois, Natural Light, Busch, Michelob Ultra, Shock Top and Goose Island.
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Forty-one million Budweisers are sold on average every day around the world. The switch to renewable electricity in Budweiser brewing operations will be the equivalent of taking 48,000 cars off the road every year, the company said.
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<span></span>The U.S. will be the first country where Budweisers will be brewed using 100 percent renewable electricity. The electricity will be sourced from Enel Green Power's 298-megawatt Thunder Ranch <a href="https://www.ecowatch.com/tag/wind">wind</a> farm in Oklahoma.
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<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xNzExODkyNS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1ODE1MTIwNH0.FjlKDfcOgj3KDO9jy2zu8gblmlnX-VLMMEIb3YHjK6E/img.jpg?width=980" id="c6701" class="rm-shortcode" data-rm-shortcode-id="14490b12454b7199ba243cda0f9d1a68" data-rm-shortcode-name="rebelmouse-image">
<small class="image-media media-caption" placeholder="add caption...">Thunder Ranch wind farm</small><small class="image-media media-photo-credit" placeholder="add photo credit...">Courtesy of Budweiser</small>
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"And that's just the beginning," Brian Perkins, global vice president at Budweiser, told <a href="https://www.fastcompany.com/40519988/budweisers-new-symbol-stands-for-every-beer-made-with-100-renewable-energy" target="_blank">Fast Company</a>. "There's a solar field in Texas coming online in the next couple of years, as well as more similar infrastructure and deals happening in some of the bigger countries where we operate."
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Budweiser has committed to brewing all of its beers around the world with 100 percent renewable electricity by 2025.
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The company is encouraging other brands to use their new label on any product made using 100 percent renewable electricity to help build the environmental movement and to tackle <a href="https://www.ecowatch.com/climate-change">climate change</a>.
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"We know that climate change is an important issue for consumers. However, they aren't sure how their everyday actions can make a difference. The renewable electricity symbol helps consumers make smarter everyday choices that can have a positive, meaningful impact," Perkins said.
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According to <a href="https://www.reuters.com/article/us-environment-budweiser/green-logo-for-budweiser-as-brewer-taps-into-u-s-wind-power-idUSKBN1FD0D6" target="_blank">Reuters</a>, Budweiser believes that consumers will embrace the logo despite <a href="https://www.ecowatch.com/trump-watch/">President Donald Trump</a>'s push of fossil fuels and well-known climate change denial.
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"We've talked to beer drinkers in multiple countries—they roundly agree that climate change is a big issue," Perkins said.
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Budweiser, which has recently fallen behind Miller Lite as the country's No. 3 favorite beer, behind No. 1 Bud Light and No. 2 Coors Light, is hoping to lift sales after a dip, Reuters reported.
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<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xNzExODg4Mi9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY2OTA2OTY5OH0.JmWO789SB2LhO5TIg-YmapqNhpPf404PSaT87gYAl44/img.png?width=980" id="c73cf" class="rm-shortcode" data-rm-shortcode-id="fab2a650e1a75131be9f2059fa6a218e" data-rm-shortcode-name="rebelmouse-image">
<small class="image-media media-caption" placeholder="add caption...">This clean energy logo will be added to Budweiser's U.S. beers. </small><small class="image-media media-photo-credit" placeholder="add photo credit...">Courtesy of Budweiser</small>
</p>
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