Eye-Catching Designs Made from Recycled Plastic Bottles
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.
Like other groups, Zero Carbon Britain (ZCB) is working to find the best ways to address and respond to climate change. The difference in ZCB is that the organization doesn't want to rely on future promises or technologies to get the job done.
ZCB says the job can be done with existing resources, sooner than later.
"By making changes to our buildings, transport systems and behavior, and by investing in a variety of renewable energy generation technologies suited to the UK (without a nuclear component), we can provide a reliable zero carbon energy supply without negatively impacting on quality of life," reads an executive summary of the organization's latest report, Rethinking the Future.
roots of climate change and of land use.The grey circle represents the ‘safe operating space’ for humanity. Graphic credit: Zero Carbon Britain
Those ideas are coming to the U.S. next week when ZCB coordinator Paul Allen comes to the Cleveland Museum of Natural History for a special lecture about the project. Allen has held several key positions in the United Kingdom, including climate change commissioner for Wales and board member of the International Forum for Sustainable Energy.
Allen's appearance is through the GreenCityBlueLake Institute, the museum's sustainability center. He will likely provide advice for Sustainable Cleveland 2019, an initiative to minimize the city's environmental impact as it tries to expand and accelerate its economy.
The ZCB team is comprised of researchers who formed the group in 2006. They have have released three reports to date, all of which contain "rapid scenarios" for getting to a zero-carbon United Kingdom and, perhaps, world. Rethinking the Future imagines a successful transition a decade and a half from now.
"It is 2030. We have acknowledged our historical responsibility as a long-industrialized nation and made our contribution to addressing climate change by reducing UK greenhouse gas emissions rapidly to net zero," the report reads.
The 214-page document spells out how emissions related to energy, transportation, buildings and more are each reduced to arrive at a zero-carbon state.
The Center for Alternative Technology (CAT) houses ZCB and uses its materials for educating its students, while the group also offers its reports to people looking to encourage their local politicians to enact policies that will aid in the quest to reduce emissions.
Allen is external relations director at CAT. This 2010 clip from Peace Trees features Allen explaining the ZCB vision:
Allen was little more blunt in late 2013 when he appeared at an event in Penrith, Cumbria to discuss the report.
"We know we can do it, we just have to get off our butts and do it," he said.
Oil Change International
By Andy Rowell
The oil and gas industry has long argued that the fracking boom sweeping America will lead to an age of plenty where gas prices remain low indefinitely, energy is cheap and jobs are created.
But the oil and gas industry does not work in geographical isolation; it is an international industry. And increasingly the U.S. is looking to export frack gas as liquified natural gas (LNG).
Yesterday came the first of what could potentially be many deals. The British company Centrica announced that it had signed a $15 billion, 20-year, “landmark” agreement with Cheniere Energy Partners, which would allow it to export enough from the U.S. to supply just under 2 million British homes each year.
British Prime Minister David Cameron, welcomed the deal: “Future gas supplies from the U.S. will help diversify our energy mix and provide British consumers with a new long-term, secure and affordable source of fuel.”
Exporting LNG to Europe and the thirsty markets of Asia could be a sign of things to come. Indeed, in the Financial Times, Ed Crooks argues that more than 40 percent of the entire U.S. marketed gas production could be exported, if all the LNG applications go ahead.
He writes: “The U.S. Department of Energy has been sent applications from 21 proposed LNG projects for permits to export a total of 28.3bn cubic feet of gas per day: 41 percent of the entire marketed gas production of the U.S. last year.”
The rush to export has provoked a backlash, and Crooks argues that: “An increasingly vocal campaign is arguing for a go-slow in allowing U.S. shale production to be exported as liquefied natural gas.”
The reason for this is simple old economics of supply and demand. At the moment, there is a glut of U.S. gas, driving down prices, but if 20 or 30 percent is exported, this will reduce supply in the U.S. and raise prices. And if prices rise, investment will fall, further curtailing supply and further increasing prices.
One businessman, Peter Huntsman, chief executive of Huntsman chemicals who is advocating a slowdown in exports, cautions that “the U.S. price of gas would skyrocket,” if LNG exports are allowed to continue.
Indeed, there is now an industry-backed campaign called America’s Energy Advantage that is warning that billions of dollars of potential investment in U.S. industry could be at risk if the large scale LNG exports do indeed happen.
The group—which includes the heavy energy users such as Dow Chemical, Huntsman and Alcoa—is essentially calling for exports to be curtailed soon.
On the other side of the fence more than 100 members of Congress have signed a letter asking for the Obama administration to “advance without delay … toward approval of export permits.”
The oil industry has also attacked opponents of exporting natural gas. Earlier this month, Exxon Mobil Senior Vice President Michael Dolan told an energy conference in Houston that “It’s absolutely embarrassing for people in our industry at very high levels to make a case that’s blatantly to put money in their pocket.”
Writing on the Oilprice.com website yesterday, Kurt Cobb author of the peak-oil thriller, Prelude, argued that the pro-export drive of the oil industry “is to get higher prices for its product than customers in the United States can provide.”
But all may not be what they seem in the U.S. right now he argues. Cobb argues that, even without a massive export boom, that “U.S. natural gas production could actually start declining soon and send prices soaring … the present and the past suggest that the so-called shale gas revolution is about to be laid to rest.”
If Cobb is proved right, and that is a big if, Centrica may have just bet $15 billion on the wrong horse.
Visit EcoWatch’s FRACKING and LNG pages for more related news on this topic.
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Sign the petition today, telling President Obama to enact an immediate fracking moratorium:
Media Matters for America
By Salvatore Colleluori
In a Dec. 11 editorial, The Oklahoman dismissed the links between oil and gas exploration and earthquakes by saying "unless proven otherwise," any assumption of what caused the earthquake "should go to nature" instead of being attributed to mankind. From The Oklahoman editorial (emphasis added):
Ties go to the runner in baseball. Assumptions about nature, when apparently tied, should go to nature. Unless proven otherwise.
This is the heart of the discussion on whether the largest recorded earthquake in Oklahoma history was manmade rather than an act of nature. Some believe that oil and gas exploration activity in the area of the epicenter caused the quake. That's an assumption, as is the belief that earthquakes are natural phenomena always caused by nature and never by mankind.
We subscribe to the view that in the absence of compelling evidence that a natural phenomenon was caused by human activity, we should assume it was caused by nature. But we live in a time when science-based policymaking is highly politicized and a portion of mankind dislikes humanity to the point of suspecting that many "natural" events (such as hurricanes) are the unnatural result of people.
The editorial points to one seismologist, Oklahoma Geological Survey's Austin Holland, who said, "until you can prove that it's not a natural earthquake, you should assume it's a natural earthquake." However, experts believe that the November 2011 earthquake and other events in Oklahoma—such as the drastic increase from six earthquakes between 2000 and 2008 to 850 earthquakes between January 2010 and March 2011 in Oklahoma County—point to a link between fracking-related activites, specifically wastewater injection and seismic activity. Similar links have also been made in Dallas, Texas, Ohio and Arkansas. Scientists from the U.S. Geological Survey also presented a report in April that found that "seismicity rate changes" in Arkansas and Oklahoma "are almost certainly manmade," although it remains unclear if the changes were related specifically to fracking or to the rate of oil and gas production.
Even shale development corporations have voiced their concerns that their activities may have contributed to seismic activity. Cuadrilla Resources, the only company in Britain using hydraulic fracturing to extract oil and gas, admitted in a report that earthquakes near Blackpool, England were likely caused by their work in the area. From the Huffington Post:
The only company in Britain using hydraulic fracturing to release natural gas from shale rock said Wednesday that the controversial technique probably did trigger earth tremors in April and May.
But a report commissioned by Cuadrilla Resources, which is drilling for gas in the area outside the northwestern English coastal resort town of Blackpool, cautioned that the tremors, measuring 1.9 and 2.8 on the Richter scale—were due to an unusual combination of geology and operations and were unlikely to happen again.
The Oklahoman editorial is the second editorial in two weeks to criticize the use of science in policy making. On Nov. 28, the paper told policymakers to ignore science because it could hurt jobs and increase economic hardship "in the name of global warming theories" its editors don't believe are valid. In fact, since the paper was purchased by oil and gas tycoon Philip Anschutz, whose company sued a town that banned fracking, the paper has dismissed the links between fracking and groundwater contamination and written two previous editorials attacking the connection between fracking-related activities and seismic activity.
Despite the mounting evidence that oil and gas extraction could be harmful to our planet, The Oklahoman continues to disregard science and shut down any debate that might hurt its owner's financial interests.
Visit EcoWatch’s FRACKING page for more related news on this topic.