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The monarch butterfly has a new chance at recovery, thanks to an innovative program seeking to crowdsource funding and habitat for the beloved species at an unprecedented scale and pace.

"The Monarch Butterfly Habitat Exchange is a market-based solution for restoring and conserving high-quality monarch habitat on America's private working lands," said David Wolfe, director of conservation strategy and habitat markets at Environmental Defense Fund. "We like to call it an 'Airbnb for butterflies' because it's the only program of its kind that can open the vast untapped potential of large-scale farms and ranches to make habitat available for monarchs, fast."

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