Eye-Catching Designs Made from Recycled Plastic Bottles
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.
Paris made the commitment to divest three years ago in the run-up to COP21 where the Paris agreement was signed. The city council also aims to use its influence, as well as the mandate of president Anne Hidalgo within the C40 Cities Climate Leadership Group to convince other big cities to divest.
This month, Paris suffered once again major floods, which, according to Anne Hidalgo, poses "clearly a question of adaptation of the city to climate change." Following the floods that swamped Paris in May 2016, studies have shown that climate change has increased the chances of floods by almost twice as much.
But Tuesday's announcement shows that cities in the path of climate impacts are ready to take action.
Clémence Dubois, of 350.org France said:
"It's fantastic news that cities like New York and Paris are mobilizing to protect their citizens and hold multinational fossil fuel companies accountable for the damage they cause. This is a major breakthrough for the divestment movement and the thousands of people around the world who have pushed cities to take a stand against polluters who are destroying our climate and the planet.
Fossil fuel companies like Total, Shell, BP and Exxon are causing floods and heat waves that are intensifying in Paris, and severe floods, droughts, forest fires, rising sea levels strike in France and around the world. This wish is a crucial step towards a future free of fossils. "
On Jan. 10, the mayor of New York, Bill de Blasio, announced that the city would disinvest its pension funds of $191 billion in fuel fossil investments and sued BP, Shell, ExxonMobil, Chevron and ConocoPhillips.
With Tuesday's statement, the city of Paris affirms its solidarity with the City of New York's bold move. Major cities such as Sydney and Cape Town, as well as many European capitals such as Berlin, Oslo, Copenhagen and Stockholm have already committed to divest fossil fuels.
Could this be a start of a wave of cities divesting and institutions suing fossil fuel companies for damages?
In France, 33 other local authorities, such as Bordeaux Lille La Rochelle, Dijon have adopted divestment motions.
Clémence Dubois said:
"We will mobilize locally to ask other cities to follow: communities have more power than is believed in resistance to the fossil industry, including through their links with the 'Caisse des Depots et Consignation' who manages the pensions of their employees, officials and contractors. We will ask that this crucial public financial institution listens to this momentum that is happening throughout the country, and divests from fossil fuels."
Find out more about the Caisse des Depot campaign (in French).
With this announcement, the global pressure on the fossil fuel industry ramps up some more. To date, more than 800 institutions, including universities, religious and medical groups, have joined the divestment movement. To build on these victories, the Fossil Free movement is preparing to launch a new wave of local actions around the world to keep fossil fuels in the ground and accelerate the shift to community-run renewable energy.
Be a part of it—find out how you can take action wherever you are.
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