The Beyond Burger debuted in restaurants and stores across Hong Kong in April 2017. It's a plant-based burger made of peas for protein, beetroot for a beefy red color, and coconut oil and potato starch. According to its makers, the ingredients together create a juiciness and chew like animal meat. The burger has gained significant media attention, along with other new entrants like the high-profile Impossible Burger, which is made from plant-based protein designed to bleed like meat.
One of the largest meat companies in the U.S. is ramping up its investment in lab-grown animal protein in response to growing demand for meat worldwide.
Tyson Foods, which supplies about one in five pounds of chicken, beef and pork produced in the U.S., announced Monday that their venture capital arm had purchased a minority stake in Memphis Meats, a San Francisco-based "clean" meat startup.
Ethan Brown—the founder and CEO of vegan company Beyond Meat—has big dreams for his products, and they appear to be coming true in rapid succession.
His first goal was to have his revolutionary vegan Beyond Burger available in stores' refrigerated meat sections (in order to appeal to meat-eaters, too). The first Whole Foods to carry it sold out of the product within an hour. Now, Beyond Meat has unveiled its new vegan Beyond Sausage.
Animal agriculture is
responsible for more greenhouse gas emissions than the entire transportation sector, but eating a burger doesn't have to come with a side of guilt.
Actor and environmentalist Leonardo DiCaprio has invested in Beyond Meat, the makers of the world's first vegan burger that's famously known to look, smell and even taste a lot like the real deal.
