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Bacardi, the world's largest privately-owned spirits company, and Lonely Whale, the innovative oceans nonprofit helping Alaska Airlines reduce plastic use, have teamed up with the goal of removing one billion plastic straws from circulation by 2020.
The pair announced their partnership Wednesday under the banner #thefuturedoesntsuck. As part of the initiative, Bacardi will also review its supply chain to see where it can eliminate other single-use plastics.
Of all the plastic products we use and take for granted, plastic drinking straws are among the most unnecessary. Designed to be used once and discarded, their only real purpose is to keep your mouth from touching a glass or ice. It made more sense in the days when contaminated vessels were more of an issue.
Now, there's a movement to get people and businesses to ditch the straws. It may not seem like a big deal, but it is. In the U.S. alone, people discard 500 million straws every day, or more than 180 billion a year. That's about 1.4 million kilograms of plastic sent to landfills and into the oceans every day!