Bacardi, the world's largest privately-owned spirits company, and Lonely Whale, the innovative oceans nonprofit helping Alaska Airlines reduce plastic use, have teamed up with the goal of removing one billion plastic straws from circulation by 2020.
The pair announced their partnership Wednesday under the banner #thefuturedoesntsuck. As part of the initiative, Bacardi will also review its supply chain to see where it can eliminate other single-use plastics.
"Engaging our accounts and our consumers in the reduction of single-use plastic is a critical next step in helping to put an end to plastic pollution," Senior Vice President of Corporate Responsibility for Bacardi Rick Wilson said in the announcement. "Single-use plastic items are among the most collected pieces of trash in our oceans, and we are urging our consumers to add 'No plastic straw, please' to every drink order so together we can make impactful change."
The initiative will kick off in London this summer, with a goal of eliminating 50 million plastic straws from the UK capital, Bar Magazine reported.
Bacardi will commit to removing plastic straws from all of its branded events, music performances and the Bacardi Rum Truck and to using biodegradable cups at all UK events. It will also donate the ticket sales from its Casa Bacardi music events in London, Manchester and Birmingham to Lonely Whale's Strawless Ocean initiative.
To promote the campaign launch, the team has commissioned a series of illustrations showcasing the impact of plastic straws on marine life by London artist Sarah Tanat Jones, according to Bar Magazine.
In the fall, the campaign will cross the ocean to North America, where Bacardi will promote it at all of its music events.
Both Bacardi and Lonely Whale have a history of leading in the movement to clean the world's oceans.
"In 2016, Bacardi led the drinks industry with the first #NoStraws campaign focusing on eliminating single-use plastic straws from its cocktails. In 2017, Lonely Whale amplified this early leadership, creating one of the most celebrated global movements around the single-use plastic straw with our Strawless Ocean initiative to remove 500 million plastic straws from the U.S. waste stream," Lonely Whale Executive Director Dune Ives said in the announcement. "Now in 2018, we celebrate the combined power of Bacardi and Lonely Whale to reduce the single-use plastic straw population by one billion by 2020 in what we believe will become one of the most impactful environmental campaigns of this decade."
The campaign will spread to locations around the world. In Bermuda, where Bacardi is headquartered, the brand is offering trainings to distributors and on-site locations in alternatives to plastic straws. Bacardi will promote alternatives to cocktail straws at partner chains and locations across the U.S. The pair will also focus on promoting strawless options with 10 hospitality industry leaders in China.Any bar fly or bar owner who wants to join the push to make sure #thefuturedoesn'tsuck can pledge support as either an individual or a venue at https://www.thefuturedoesntsuck.org.
David Suzuki: Straws Suck https://t.co/N4uNMjzeDE @savingoceans @PlasticPollutes— EcoWatch (@EcoWatch)1500498913.0
Of all the plastic products we use and take for granted, plastic drinking straws are among the most unnecessary. Designed to be used once and discarded, their only real purpose is to keep your mouth from touching a glass or ice. It made more sense in the days when contaminated vessels were more of an issue.
Now, there's a movement to get people and businesses to ditch the straws. It may not seem like a big deal, but it is. In the U.S. alone, people discard 500 million straws every day, or more than 180 billion a year. That's about 1.4 million kilograms of plastic sent to landfills and into the oceans every day!
Drinking straws have a long history and weren't always a big problem. The first ones were made from straw, or any strawlike grass or plant. That changed in the 1880s when Washington, DC, resident Marvin Stone was drinking a mint julep through a rye grass stalk. He didn't like the residue it left in his drink, and so he wrapped paper around a pencil, removed the pencil, glued the paper together and a straw was born! In 1888, Stone patented a version made from manila paper coated with paraffin.
Forty years later, Joseph B. Friedman saw that his daughter was having difficulty drinking though a straight straw. He inserted a screw into a straw, wrapped dental floss around the ridges, removed the screw and invented the flexible or "bendy" straw, which he patented in 1937.
The explosion of plastic's popularity in the 1960s and into the '70s spelled the demise of the paper straw. After that, most drinking straw innovations were as much about marketing as function—including the twisty Krazy Straw and the wide straw-and-spoon combo used to drink slushy drinks.
Plastic straws are now ubiquitous. Whether you're ordering a takeout drink, cold coffee beverage, bar cocktail or glass of water in a restaurant, you'll likely get a plastic straw unless you request your drink without it. And you should. As a Treehugger article noted, they don't biodegrade, they're difficult to recycle, they leach toxic chemicals into the ground and they can end up in oceans. Often, they're incinerated, which puts toxins into the air.
Numerous campaigns have sprung up to get people to forgo drinking straws—or at least to use less environmentally damaging alternatives. Some restaurants have stopped automatically putting them in drinks, and others are using compostable straws, but most still offer plastic. International spirits company Bacardi has joined with the Surfrider Foundation for a "no-straw movement" as part of its Good Spirited: Building a Sustainable Future program. Surfrider, which has led campaigns against plastic bags, discarded cigarette butts and other ocean threats, has a "Straws Suck" campaign that encourages businesses to get rid of straws. In doing so, bars, restaurants and stores can save money as well as reduce environmental impacts.
As for alternatives, several companies sell re-usable and biodegradable straws made from metal, glass, bamboo, straw or paper. Some come with cleaning brushes. One company is even making straws from pasta, which can be cooked later!
According to the anti-straw group the Last Plastic Straw, 80 to 90 percent of marine debris is plastic, and as much as 80 percent of that came from plastics discarded on land. Researchers estimate eight million tonnes of plastic garbage enter the oceans from land every year. Plastic straws are among the top 10 litter items picked up during beach cleanups, with thousands picked up every year. Cigarette butts are the most numerous items picked up, with plastic bottles and caps, food wrappers and bags also in the top 10.
Avoiding plastic straws won't save the oceans or the world on its own, but as we've seen with plastic bags and public smoking, when people start thinking about their habits and making small changes, they can bring about shifts in consciousness that lead to wider societal changes. Ordering your drinks without straws is a small sacrifice but a big step to reducing the amount of plastic we produce and waste. Giving up disposable drink bottles, plastic grocery bags and other unnecessary plastic items, and encouraging businesses to offer alternatives, will also help.
*Note: The 500 million straws a day statistic stated in this article comes from the nonprofit Eco-Cycle. The statistic has been widely used in other media outlets including The New York Times, Reuters, CNN, as well as by the National Park Service. The statistic has received criticism, and in July 2018, the New York Times published a story about the debate, stating that "market research firms put the figure between 170 million and 390 million per day."
Each product featured here has been independently selected by the writer. If you make a purchase using the links included, we may earn commission.
The bright patterns and recognizable designs of Waterlust's activewear aren't just for show. In fact, they're meant to promote the conversation around sustainability and give back to the ocean science and conservation community.
Each design is paired with a research lab, nonprofit, or education organization that has high intellectual merit and the potential to move the needle in its respective field. For each product sold, Waterlust donates 10% of profits to these conservation partners.
Eye-Catching Designs Made from Recycled Plastic Bottles
waterlust.com / @abamabam
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
waterlust.com / @oceanraysphotography
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.