bacardi
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bacardi

London-based artist Sarah Tanat Jones created a set of illustrations specifically for the collaboration.

Bacardi, the world's largest privately-owned spirits company, and Lonely Whale, the innovative oceans nonprofit helping Alaska Airlines reduce plastic use, have teamed up with the goal of removing one billion plastic straws from circulation by 2020.

The pair announced their partnership Wednesday under the banner #thefuturedoesntsuck. As part of the initiative, Bacardi will also review its supply chain to see where it can eliminate other single-use plastics.

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Eco Straws

Of all the plastic products we use and take for granted, plastic drinking straws are among the most unnecessary. Designed to be used once and discarded, their only real purpose is to keep your mouth from touching a glass or ice. It made more sense in the days when contaminated vessels were more of an issue.

Now, there's a movement to get people and businesses to ditch the straws. It may not seem like a big deal, but it is. In the U.S. alone, people discard 500 million straws every day, or more than 180 billion a year. That's about 1.4 million kilograms of plastic sent to landfills and into the oceans every day!

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waterlust.com / @tulasendlesssummer_sierra .

Each product featured here has been independently selected by the writer. If you make a purchase using the links included, we may earn commission.

The bright patterns and recognizable designs of Waterlust's activewear aren't just for show. In fact, they're meant to promote the conversation around sustainability and give back to the ocean science and conservation community.

Each design is paired with a research lab, nonprofit, or education organization that has high intellectual merit and the potential to move the needle in its respective field. For each product sold, Waterlust donates 10% of profits to these conservation partners.

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