Eye-Catching Designs Made from Recycled Plastic Bottles
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.
Organic Consumers Association
Since 2006, Martek Biosciences, owned by multinational biotech giant DSM, has been selling its DHA (docosahexaenoic acid) and ARA (arachidonic acid), synthesized versions of the essential fatty acids that are naturally found in breast milk, to companies manufacturing organic infant formula, baby food and other food products.
Now the National Organic Program says the 2006 approval was illegal, and they're conducting a formal review of the Martek products for the first time.
The Cornucopia Institute has been warning since 2008 that the DHA and ARA might be made using genetic engineering, an excluded method under national organic regulations.
The Organic Consumers Association has confirmed the Cornucopia Institute's concerns with our own research and we've learned:
The DHA and ARA used in organic infant formulas and baby cereals is manipulated using microencapsulation to transform it from an oil to a powder. Microencapsulation is specifically listed as an excluded method in the organic regulations, one of a "variety of methods used to genetically modify organisms or influence their growth and development by means that are not possible under natural conditions or processes and are not considered compatible with organic production."
In addition, DHA and ARA are produced from mutant strains of algae and fungi with unnaturally high DHA and ARA levels. Mutagenesis is not specifically mentioned in the organic regulations' definition of excluded methods, but it certainly fits the category definition listed above.
Mutagenesis involves exposing cells to radiation or mutagenic chemicals to create a variety of mutant cells from which desired characteristics can be selected. DSM, Martek's new owner and the long-time producer of its ARA, boasts the invention of modern extensions of this process, including "site-directed mutagenesis technology." DSM screens the vast numbers of microbial strains produced by random mutagenesis and selects for improved properties using a robotic High-Throughput Screening facility which automates analytical tasks, including complex enzymatic analyses and high-tech flow-injection nuclear magnetic resonance. Then, they use recombinant-DNA technology to combine multiple mutations in a single organism.
Products of microencapsulation and mutagenesis don't belong in organic. To help get these GMOs out of organic baby food, click here.
For more information, click here.