Eye-Catching Designs Made from Recycled Plastic Bottles
The company sells a range of eco-friendly items like leggings, rash guards, and board shorts that are made using recycled post-consumer plastic bottles. There are currently 16 causes represented by distinct marine-life patterns, from whale shark research and invasive lionfish removal to sockeye salmon monitoring and abalone restoration.
One such organization is Get Inspired, a nonprofit that specializes in ocean restoration and environmental education. Get Inspired founder, marine biologist Nancy Caruso, says supporting on-the-ground efforts is one thing that sets Waterlust apart, like their apparel line that supports Get Inspired abalone restoration programs.
"All of us [conservation partners] are doing something," Caruso said. "We're not putting up exhibits and talking about it — although that is important — we're in the field."
Waterlust not only helps its conservation partners financially so they can continue their important work. It also helps them get the word out about what they're doing, whether that's through social media spotlights, photo and video projects, or the informative note card that comes with each piece of apparel.
"They're doing their part for sure, pushing the information out across all of their channels, and I think that's what makes them so interesting," Caruso said.
And then there are the clothes, which speak for themselves.
Advocate Apparel to Start Conversations About Conservation
Waterlust's concept of "advocate apparel" encourages people to see getting dressed every day as an opportunity to not only express their individuality and style, but also to advance the conversation around marine science. By infusing science into clothing, people can visually represent species and ecosystems in need of advocacy — something that, more often than not, leads to a teaching moment.
"When people wear Waterlust gear, it's just a matter of time before somebody asks them about the bright, funky designs," said Waterlust's CEO, Patrick Rynne. "That moment is incredibly special, because it creates an intimate opportunity for the wearer to share what they've learned with another."
The idea for the company came to Rynne when he was a Ph.D. student in marine science.
"I was surrounded by incredible people that were discovering fascinating things but noticed that often their work wasn't reaching the general public in creative and engaging ways," he said. "That seemed like a missed opportunity with big implications."
Waterlust initially focused on conventional media, like film and photography, to promote ocean science, but the team quickly realized engagement on social media didn't translate to action or even knowledge sharing offscreen.
Rynne also saw the "in one ear, out the other" issue in the classroom — if students didn't repeatedly engage with the topics they learned, they'd quickly forget them.
"We decided that if we truly wanted to achieve our goal of bringing science into people's lives and have it stick, it would need to be through a process that is frequently repeated, fun, and functional," Rynne said. "That's when we thought about clothing."
Support Marine Research and Sustainability in Style
To date, Waterlust has sold tens of thousands of pieces of apparel in over 100 countries, and the interactions its products have sparked have had clear implications for furthering science communication.
For Caruso alone, it's led to opportunities to share her abalone restoration methods with communities far and wide.
"It moves my small little world of what I'm doing here in Orange County, California, across the entire globe," she said. "That's one of the beautiful things about our partnership."
Check out all of the different eco-conscious apparel options available from Waterlust to help promote ocean conservation.
Melissa Smith is an avid writer, scuba diver, backpacker, and all-around outdoor enthusiast. She graduated from the University of Florida with degrees in journalism and sustainable studies. Before joining EcoWatch, Melissa worked as the managing editor of Scuba Diving magazine and the communications manager of The Ocean Agency, a non-profit that's featured in the Emmy award-winning documentary Chasing Coral.
By Nika Knight
Experiments involving genetically engineered animals have nearly tripled in Germany in the past 10 years, driven by a burgeoning global industry that involves inventing and patenting genetically altered species for scientific research, says a new study commissioned by Germany's Green Party and conducted by the research group Testbiotech.
"The massive increase in animal testing in the genetics field is unacceptable," Nicole Maisch, the Green Party's parliamentary spokesperson for the protection of animals and consumer policy, told the newspaper Der Westen.
"Particularly when the experiments' usefulness from a medical standpoint is extremely questionable or when the trials have revealed themselves to be unsuccessful," Maisch said, "we must not allow any more animals to be tortured."
The study, which was released Wednesday and shared with Süddeutsche Zeitung and newspapers owned by Germany's Funke Mediengruppe, found that nearly 950,000 animals were subjected to experiments in Germany in 2013 alone and a full third of those involved genetically modified animals.
The genomes of mice, rats and fish are being tinkered with the most, reports Süddeutsche Zeitung, but rabbits and pigs are popular choices, too.
Moreover, Süddeutsche Zeitung notes:
In contrast to conventional animal testing, the research on genetically manipulated animals is especially deadly, says Silke Strittmatter of the organization Doctors Against Animal Experiments: "We can safely assume that up to 54 animals die for the creation of a single genetically modified animal." To achieve the desired outcome, scientists must experiment with many variations, which in many cases involves breeding multiple generations and then killing them. In this fashion, the number of genetically altered animals is increasing, despite the fact that in the last two years, for the first time the number of animals used for traditional experimental trials has fallen.
A race to patent and profit from genetically modified species is driving the growing global market for such creatures, observes the German newspaper: "Researchers patent altered animals, such as "knockout mice" and sign license deals with corporations, which in turn aggressively market the animals to laboratories—as "custom-manipulated rodents," for example."
The newspaper continues:
In the USA, biotech corporations market patented animals aggressively. [Study author Christoph] Then describes a downright "price war." Patents for new genetic engineering techniques then lead to more animal trials. In recent years, patent applications were even submitted for genetically modified primates and great apes—and some of those were approved. It is for this reason that the speaker for the Green faction on genetic engineering, Harald Ebner, is calling for a Europe-wide ban on patents on living things.
Ebner also told Süddeutsche Zeitung that he fears so-called "free trade" deals such as the Trans-Pacific Partnership (TPP) and the EU-Canada Comprehensive Economic and Trade Agreement (CETA) will lead to the worldwide dispersal of products from genetically modified animals.
The newspaper observes that "meat and other products from genetically modified animals cannot be sold in Germany. [...] In other countries, however, among other things scientists are experimenting with altering the ingredients of milk by changing the genes of cows. For such experiments, embryos must be genetically altered and then implanted in a surrogate. The Testbiotech study notes that these experiments often involve pain and suffering, as such laboratory animals are frequently killed in order to remove cells or the genetically modified embryo."
It seems other countries have reason to worry, as the U.S. government continues to fight for pro-GMO legislation. Indeed, when President Obama last week signed into law a corporate-friendly GMO labeling bill, he "scratched out the laws of Vermont, Connecticut and Maine that required the labeling of genetically engineered foods," reports AlterNet.
"He also nullified the [GMO] seed labeling laws in Vermont and Virginia that allowed farmers to choose what seeds they wanted to buy and plant," the progressive outlet observes, adding that "for good measure he preempted Alaska's law requiring the labeling of any [GMO] fish or fish product, passed to protect the state's vital fisheries from contamination by recently approved genetically engineered salmon."