Quantcast

Bud Powers Atlanta's Super Bowl Week With Renewables

Renewable Energy
Cision PR Newswire

When we think of Budweiser's Super Bowl commercials, images of croaking frogs or horses playing football usually come to mind. But for this year's big game in Atlanta, the beer giant is going green.

Budweiser, which switched all its U.S. beer brewing to renewable energy last year, debuted a dreamy spot called, "Wind Never Felt Better," featuring its iconic Clydesdales, a Dalmatian and wind turbines.


The 1-minute ad is set to Bob Dylan's "Blowin' in the Wind" and has already been watched more than 65,000 times on YouTube.

So far, it's been pretty well-received by viewers. "It is beautiful to see companies taking a stand, understanding corporate responsibility," one YouTube commenter wrote.

Budweiser | Wind Never Felt Better | 2019 Super Bowl Commercial www.youtube.com

Bud's eco-friendly makeover is a definite shift from a bunch of men saying "Wassup" to each other.

"Those who wait for the best commercials all year expect Budweiser to show up big, and we felt there was no better way to show up this year than to talk about our commitment to renewable electricity," said Ricardo Marques of Anheuser-Busch, the brewer that makes Budweiser, Bud Light and many other beers, in a press release.

"We are proud to be the first Anheuser-Busch brand and the first major beer brand to be brewed with 100 percent renewable electricity from wind power and hopefully we can use this moment to inspire others in our pursuit for a more sustainable future," Marques added.

What's more, Anheuser-Busch agreed to offset the electricity used during Super Bowl week in the host city of Atlanta.

The company "will supply Atlanta's Super Bowl Host Committee with renewable energy attributes to power the equivalent of the city's energy consumption for six days, including during the largest sporting event of the year," according to a press release sent to EcoWatch.

The electricity will come from Enel Green Power's wind farm in Oklahoma. In 2017, Anheuser-Busch signed a long-term power purchase agreement for 152.5 megawatts of output from the 298-megawatt Thunder Ranch facility.

"The renewable electricity purchased is the equivalent energy used to brew more than 20 billion 12 oz. servings of beer each year and is capable of meeting up to 50 percent of Anheuser-Busch's total annual purchased electricity," the press release noted.

Last year, Atlanta became the the biggest city in the U.S. South to adopt a 100 percent renewable electricity goal.

"It's exciting to see Budweiser partner with Atlanta to power the city with renewables, too. By working together to drive down emissions, businesses and local governments can accelerate the clean energy transition around the world," Amy Davidsen, the North America Executive Director at The Climate Group, said in the press release.

Show Comments ()

EcoWatch Daily Newsletter

Mark Wilson / Getty Images News

Ethics investigations have been opened into the conduct of senior Trump appointees at the nation's top environmental agencies.

The two investigations focus on Environmental Protection Agency (EPA) Administrator Andrew Wheeler and six high-ranking officials in the Department of Interior (DOI), The Hill reported Tuesday. Both of them involve the officials' former clients or employers.

"This is demonstrative of the failures at the very top of this administration to set an ethical tone," Campaign Legal Center Ethics Counsel Delaney Marsco told The Washington Post of the DOI investigation. "When people come to work for government, they're supposed to work on behalf of the public. It's a betrayal of the public trust when senior political appointees seem to give privileged access to their former employers or former clients."

Read More Show Less
Cigarette butt litter. Tavallai / CC BY-ND 2.0

By Dipika Kadaba

We've known for more than 50 years that smoking cigarettes comes with health hazards, but it turns out those discarded butts are harmful for the environment, too. Filtered cigarette butts, although small, contain dozens of chemicals, including arsenic and benzene. These toxins can leach into the ground or water, creating a potentially deadly situation for nearby birds, fish and other wildlife.

Read More Show Less
Sponsored
Thanasis Zovoilis / DigitalVision / Getty Images

Infants less than a year old should not be exposed to electronic screens, the World Health Organization (WHO) said on Wednesday.

Read More Show Less
Bill Pugliano / Getty Images

By Wenonah Hauter

Five years ago this week, an emergency manager appointed by then-Michigan Gov. Rick Snyder made the devastating decision to save money by switching Flint's water supply over from Detroit's water system to the Flint River. Seen as a temporary fix, the new water supply was not properly treated. High levels of lead leached from the old pipes, poisoning a generation of Flint's children, and bacteria responsible for an outbreak of Legionnaires' Disease killed more than a dozen residents.

Read More Show Less
Los Angeles-Long Beach, California is listed as the nation's smoggiest city. Pixabay

Seven million more Americans lived in areas with unhealthy levels of air pollution between 2015 and 2017 than between 2014 and 2016, and climate change is partly to blame, Time reported Wednesday.

Read More Show Less
Sponsored
Kissing bug. Pavel Kirillov / Flickr / CC BY-SA 2.0

The Centers for Disease Control and Prevention (CDC) confirmed that the kissing bug, which can transmit a potentially deadly parasite, has spread to Delaware, ABC News reported Wednesday.

Read More Show Less
"Take the pledge today." Screenshot / StopFoodWasteDay.com

Did you know that more than a third of food is wasted or thrown away every year? And that only 25 percent of it would be enough to feed the 795 million undernourished people in the world? That's why today is Stop Food Waste Day, a chance to reflect on what you can do to waste less of the food you buy.

Stop Food Waste Day is an initiative of food service company Compass Group. It was launched first in the U.S, in 2017 and went global the year after, making today it's second worldwide celebration.

Read More Show Less
Pexels

By Franziska Spritzler, RD, CDE

Berries are among the healthiest foods you can eat.

Read More Show Less