Quantcast

Bud Powers Atlanta's Super Bowl Week With Renewables

Renewable Energy
Cision PR Newswire

When we think of Budweiser's Super Bowl commercials, images of croaking frogs or horses playing football usually come to mind. But for this year's big game in Atlanta, the beer giant is going green.

Budweiser, which switched all its U.S. beer brewing to renewable energy last year, debuted a dreamy spot called, "Wind Never Felt Better," featuring its iconic Clydesdales, a Dalmatian and wind turbines.


The 1-minute ad is set to Bob Dylan's "Blowin' in the Wind" and has already been watched more than 65,000 times on YouTube.

So far, it's been pretty well-received by viewers. "It is beautiful to see companies taking a stand, understanding corporate responsibility," one YouTube commenter wrote.

Budweiser | Wind Never Felt Better | 2019 Super Bowl Commercial www.youtube.com

Bud's eco-friendly makeover is a definite shift from a bunch of men saying "Wassup" to each other.

"Those who wait for the best commercials all year expect Budweiser to show up big, and we felt there was no better way to show up this year than to talk about our commitment to renewable electricity," said Ricardo Marques of Anheuser-Busch, the brewer that makes Budweiser, Bud Light and many other beers, in a press release.

"We are proud to be the first Anheuser-Busch brand and the first major beer brand to be brewed with 100 percent renewable electricity from wind power and hopefully we can use this moment to inspire others in our pursuit for a more sustainable future," Marques added.

What's more, Anheuser-Busch agreed to offset the electricity used during Super Bowl week in the host city of Atlanta.

The company "will supply Atlanta's Super Bowl Host Committee with renewable energy attributes to power the equivalent of the city's energy consumption for six days, including during the largest sporting event of the year," according to a press release sent to EcoWatch.

The electricity will come from Enel Green Power's wind farm in Oklahoma. In 2017, Anheuser-Busch signed a long-term power purchase agreement for 152.5 megawatts of output from the 298-megawatt Thunder Ranch facility.

"The renewable electricity purchased is the equivalent energy used to brew more than 20 billion 12 oz. servings of beer each year and is capable of meeting up to 50 percent of Anheuser-Busch's total annual purchased electricity," the press release noted.

Last year, Atlanta became the the biggest city in the U.S. South to adopt a 100 percent renewable electricity goal.

"It's exciting to see Budweiser partner with Atlanta to power the city with renewables, too. By working together to drive down emissions, businesses and local governments can accelerate the clean energy transition around the world," Amy Davidsen, the North America Executive Director at The Climate Group, said in the press release.

EcoWatch Daily Newsletter

The Dakota Access pipeline being built in Iowa. Carl Wycoff / CC BY 2.0

The fight between the Standing Rock Sioux and the owners of the Dakota Access Pipeline is back on, as the tribe opposes a pipeline expansion that it argues would increase the risk of an oil spill.

Read More Show Less
Scanning electron micrograph of Yersinia pestis, which causes bubonic plague, on proventricular spines of a Xenopsylla cheopis flea. NIAID / Flickr / CC BY 2.0

A middle-aged married couple in China was diagnosed with pneumonic plague, a highly infectious disease similar to bubonic plague, which ravaged Europe in the middle ages, as CNN reported.

Read More Show Less
Sponsored
Milk made from almonds, oats and coconut are among the healthiest alternatives to cow's milk. triocean / iStock / Getty Images Plus

Dairy aisles have exploded with milk and milk alternative options over the past few years, and choosing the healthiest milk isn't just about the fat content.

Whether you're looking beyond cow's milk for health reasons or dietary preferences or simply want to experiment with different options, you may wonder which type of milk is healthiest for you.

Read More Show Less
Greta Thunberg stands aboard the catamaran La Vagabonde as she sets sail to Europe in Hampton, Virginia, on Nov. 13. NICHOLAS KAMM / AFP via Getty Images

Greta Thunberg, the teenage climate activist whose weekly school strikes have spurred global demonstrations, has cut short her tour of the Americas and set sail for Europe to attend COP25 in Madrid next month, as The New York Times reported.

Read More Show Less
The Lake Delhi Dam in Iowa failed in 2010. VCU Capital News Service / Josh deBerge / FEMA

At least 1,688 dams across the U.S. are in such a hazardous condition that, if they fail, could force life-threatening floods on nearby homes, businesses, infrastructure or entire communities, according to an in-depth analysis of public records conducted by the the Associated Press.

Read More Show Less
Sponsored

By Sabrina Kessler

Far-reaching allegations about how a climate-sinning American multinational could shamelessly lie to the public about its wrongdoing mobilized a small group of New York students on a cold November morning. They stood in front of New York's Supreme Court last week to follow the unprecedented lawsuit against ExxonMobil.

Read More Show Less

By Alex Robinson

Leah Garcés used to hate poultry farmers.

The animal rights activist, who opposes factory farming, had an adversarial relationship with chicken farmers until around five years ago, when she sat down to listen to one. She met a poultry farmer called Craig Watts in rural North Carolina and learned that the problems stemming from factory farming extended beyond animal cruelty.

Read More Show Less
People navigate snow-covered sidewalks in the Humboldt Park neighborhood on Nov. 11 in Chicago. Scott Olson / Getty Images

Temperatures plunged rapidly across the U.S. this week and around 70 percent of the population is expected to experience temperatures around freezing Wednesday.

Read More Show Less