Kids and Sugary Drinks: How Clever Packaging Can Deceive Parents
By Kristen Fischer
Though the science has shown sugary drinks are not healthy for children, fruit drinks and similar beverages accounted for more than half of all children's drink sales in 2018, according to a new report.
The Rudd Center for Food Policy & Obesity at the University of Connecticut released a report Wednesday that found that fruit drinks, as well as flavored waters with added sugars and/or low-calorie sweeteners, made up 62 percent of the year's $2.2 billion drink sales.
Healthier drinks, such as water or juices made from 100 percent juice, made up 38 percent of sales during the same year.
And plenty of money was spent on advertising these beverages. Companies spent $20.7 million to advertise children's drinks that contained added sugars. Children ages 2 to 11 saw more than twice as many TV ads for children's sweetened drinks than for children's drinks without added sweeteners.
"Beverage companies have said they want to be part of the solution to childhood obesity, but they continue to market sugar-sweetened children's drinks directly to young children on TV and through packages designed to get their attention in the store," said Jennifer L. Harris, Ph.D., MBA, lead study author and the Rudd Center's director of marketing initiatives. "Parents may be surprised to know that pediatricians, dentists and other nutrition experts recommend against serving any of these drinks to children.
Dr. Harris' team evaluated 67 drinks to see the differences between sweetened drinks and beverages without added sweeteners.
Experts say that juice and water blends without added sweeteners have started to hit the market, but the nutrition claims and images can make it difficult for parents to pinpoint which drinks are healthier.
Sugar-sweetened fruit drinks marketed to children typically included 5 percent juice or less, but 80 percent of those packages portrayed images of fruit and 60 percent claimed to have "less" or "low" sugar or "no high fructose corn syrup," the report said. Children's drinks with and without added sweeteners also had similar package sizes and types, flavor names, use of fruit imagery and front-of-package claims for products.
Low-calorie sweeteners, such as sucralose and stevia, were in 74 percent of children's sweetened drinks. They were also in drinks that contained added sugars, but there was no mention of low-calorie sweeteners on the front of packages.
Why Sugar Stays
One-third of all children's fruit drinks included 16 grams or more of sugar per serving — the same as 4 teaspoons, which is about half of the maximum amount of added sugars experts recommend for children a day.
Allison Sylvetsky Meni, Ph.D., an assistant professor of exercise and nutrition sciences at Milken Institute School of Public Health at The George Washington University, said a number of factors continue to make sales strong for sugary drinks. Many children like the taste, some people think as long as kids aren't drinking soda that it's healthy, and sugary options can be more affordable than healthier ones.
"The juicing trend has given new life to juice sales," added Sharon Palmer, a registered dietitian nutritionist from California. Many new items have come on the market, such as fresh or cold-pressed juices. Green juice blends and at-home juicing has become popular. Trendy juice blends, such as those with ginger or turmeric, are also creating a buzz in general.
Palmer believes many parents are trying to reduce sugary beverage consumption in their households, but may not realize that soda is not the only sugar-laden drink. Some fruit drinks may appear to be healthier, but many can have high levels of added sugars, she said.
What to Drink
A report released last month recommends that children under age 5 should not consume any drinks with added sugars or low-calorie sweeteners, and that they should consume limited amounts of 100 percent juice. The Academy of Nutrition and Dietetics, American Academy of Pediatric Dentistry, American Academy of Pediatrics and the American Heart Association created the recommendations.
Fruit juices that are 100 percent juice can be a part of a healthy diet for a child, so long as it is limited to 4 ounces per day for toddlers and up to 8 ounces per day for older kids, Palmer said.
"It's more healthful to make most of the fruit servings from whole fruits, like oranges, peaches, grapes, apples — they come with fiber and all of the nutrients in the whole plant," Palmer added. Also, diluting juice or making a flavored water can be helpful to get kids drinking healthier.
Parents should stick to giving children water, flavored unsweetened sparkling water or diluted juice, Dr. Sylvetsky Meni said.
"They need to repeatedly expose their kids to unsweetened drinks and over time, they will get used to it," Sylvetsky Meni said.
Reposted with permission from our media associate Healthline.
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By Melissa Hawkins
After sustained declines in the number of COVID-19 cases over recent months, restrictions are starting to ease across the United States. Numbers of new cases are falling or stable at low numbers in some states, but they are surging in many others. Overall, the U.S. is experiencing a sharp increase in the number of new cases a day, and by late June, had surpassed the peak rate of spread in early April.
Seven day rolling average of number of people confirmed to have COVID-19, per day (not including today). This chart gets updated once per day with data by Johns Hopkins. Johns Hopkins university doesn't provide reliable data for March 12 and March 13. Johns Hopkins CSSE Get the data
To Have a Second Wave, the First Wave Needs to End.<p>A wave of an infection describes a large rise and fall in the number of cases. There isn't a precise epidemiological definition of when a wave begins or ends.</p><p>But with talk of a <a href="https://www.theguardian.com/world/2020/jun/27/new-covid-19-clusters-across-world-spark-fear-of-second-wave" target="_blank">second wave in the news</a>, as an <a href="https://www.american.edu/cas/faculty/mhawkins.cfm" target="_blank">epidemiologist and public health researcher</a>, I think there are two necessary factors that must be met before we can colloquially declare a second wave.</p><p>First, the virus would have to be controlled and transmission brought down to a very low level. That would be the end of the first wave. Then, the virus would need to reappear and result in a large increase in cases and hospitalizations.</p><p>Many countries in <a href="https://doi.org/10.1038/s41562-020-0908-8" target="_blank">Europe and Asia have successfully ended the first wave</a>. <a href="https://www.theguardian.com/world/2020/jun/08/new-zealand-abandons-covid-19-restrictions-after-nation-declared-no-cases" target="_blank">New Zealand</a> and <a href="https://www.newyorker.com/magazine/2020/06/08/how-iceland-beat-the-coronavirus" target="_blank">Iceland</a> have also made it through their first waves and are now essentially coronavirus-free, with very low levels of community transmission and only a handful of active cases currently.</p>
Different States, Different Trends<p>Looking at U.S. numbers as a whole hides what is really going on. Different states are in <a href="https://www.nytimes.com/interactive/2020/us/coronavirus-us-cases.html" target="_blank">vastly different situations right now</a> and when you look at states individually, four major categories emerge.</p><ol><li>Places where the first wave is ending: States in the Northeast and a few scattered elsewhere experienced large initial spikes but were able to mostly contain the virus and substantially brought down new infections. <a href="https://www.nytimes.com/interactive/2020/us/new-york-coronavirus-cases.html" target="_blank">New York</a> is a good example of this.</li><li>Places still in the first wave: Several states in the South and West – see <a href="https://www.nytimes.com/interactive/2020/us/texas-coronavirus-cases.html" target="_blank">Texas</a> and <a href="https://www.nytimes.com/interactive/2020/us/california-coronavirus-cases.html" target="_blank">California</a> – had some cases early on, but are now seeing massive surges with no sign of slowing down.</li><li>Places in between: Many states were hit early in the first wave, managed to slow it down, but are either at a plateau – like <a href="https://www.nytimes.com/interactive/2020/us/north-dakota-coronavirus-cases.html" target="_blank">North Dakota</a> – or are now seeing steep increases – like <a href="https://www.nytimes.com/interactive/2020/us/oklahoma-coronavirus-cases.html" target="_blank">Oklahoma</a>.</li><li>Places experiencing local second waves: Looking only at a state level, <a href="https://www.nytimes.com/interactive/2020/us/hawaii-coronavirus-cases.html" target="_blank">Hawaii</a>, <a href="https://www.nytimes.com/interactive/2020/us/montana-coronavirus-cases.html" target="_blank">Montana</a> and <a href="https://www.nytimes.com/interactive/2020/us/alaska-coronavirus-cases.html" target="_blank">Alaska</a> could be said to be experiencing second waves. Each state experienced relatively small initial outbreaks and was able to reduce spread to single digits of daily new confirmed cases, but are now all seeing spikes again.</li></ol><p>The trends aren't surprising based on how states have been dealing with reopening. The virus will go wherever there are susceptible people and until the U.S. stops community spread across the entire country, the first wave isn't over.</p>
What Could a Second Wave Look Like?<p>It is possible – though at this point it seems unlikely – that the U.S. could control the virus before a vaccine is developed. If that happens, it would be time to start thinking about a second wave. The question of what it might look like depends in large part on everyone's actions.</p><p>The <a href="https://dx.doi.org/10.1086%2F592454" target="_blank">1918 flu pandemic</a> was characterized by a mild first wave in the winter of 1917-1918 that went away in summer. After restrictions were lifted, people very quickly went back to pre-pandemic life. But a second, deadlier strain came back in fall of 1918 and third in spring of 1919. In total, <a href="https://www.cdc.gov/flu/pandemic-resources/1918-commemoration/1918-pandemic-history.htm" target="_blank">more than 500 million people were infected</a> worldwide and upwards of <a href="https://theconversation.com/compare-the-flu-pandemic-of-1918-and-covid-19-with-caution-the-past-is-not-a-prediction-138895" target="_blank">50 million died</a> over the course of three waves.</p><p>It was the combination of a quick return to normal life and a mutation in the flu's genome that made it more deadly that led to the horrific second and third waves.</p><p>Thankfully, the coronavirus appears to be much more <a href="https://doi.org/10.1016/j.meegid.2020.104351" target="_blank">genetically stable</a> than the influenza virus, and thus less likely to mutate into a more deadly variant. That leaves human behavior as the main risk factor.</p><p>Until a <a href="https://theconversation.com/what-needs-to-go-right-to-get-a-coronavirus-vaccine-in-12-18-months-136816" target="_blank">vaccine or effective treatment is developed</a>, the tried-and-true public health measures of the last months – <a href="https://theconversation.com/this-simple-model-shows-the-importance-of-wearing-masks-and-social-distancing-140423" target="_blank">social distancing,</a> <a href="https://theconversation.com/masks-help-stop-the-spread-of-coronavirus-the-science-is-simple-and-im-one-of-100-experts-urging-governors-to-require-public-mask-wearing-138507" target="_blank">universal mask wearing</a>, frequent hand-washing and avoiding crowded indoor spaces – are the ways to stop the first wave and thwart a second one. And when there are surges like what is happening now in the U.S., further reopening plans need to be put on hold.</p>
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Gluts of food left to rot as a consequence of coronavirus aren't just wasteful – they're also likely to damage the environment.
Methane on the Rise<p>Not only is this a tragic waste of food at a time when many are going hungry, it is also an <a href="https://donatedontdump.net/2014/07/07/the-effects-of-food-waste-on-the-environment-by-junemy-pantig/" target="_blank">environmental hazard</a> and could contribute to global warming. Landfill gas – <a href="https://www.epa.gov/lmop/basic-information-about-landfill-gas" target="_blank">roughly half methane and half carbon dioxide (CO2)</a> – is a natural byproduct of the decomposition of organic material.</p>
Food decay leads to production of greenhouse gases, methane and carbon dioxide. EPA<p>Methane is a potent greenhouse gas, 28 to <a href="https://www.ipcc.ch/site/assets/uploads/2018/02/SYR_AR5_FINAL_full.pdf" target="_blank">36 times more effective than CO2 at trapping heat</a> in the atmosphere over a 100-year period, according to the Intergovernmental Panel on Climate Change.</p><p>"Many export-oriented producers produce volumes far too large for output to be absorbed in local markets, and thus <a href="https://unctad.org/en/pages/newsdetails.aspx?OriginalVersionID=2333" target="_blank">organic waste levels have mounted substantially</a>," says Robert Hamwey, Economic Affairs Officer at UN agency UNCTAD. "Because this waste is left to decay, levels of methane emissions, a greenhouse gas, from decaying produce are expected to rise sharply in the crisis and immediate post-crisis months."</p>
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