The best of EcoWatch, right in your inbox. Sign up for our email newsletter!
Shareholders and Top Doctors Demand McDonald’s Assess Its Health Impacts
By Sara Deon
Today in Oak Brook, Illinois the world’s most well-recognized purveyor of unhealthy food will hold its annual shareholders’ meeting. Usually a forum to showcase profits made at the expense of the public’s health, food advocates and health professionals will be giving the burger giant’s dog and pony show pause.
For a second straight year, shareholders will vote on a resolution requiring McDonald’s to publicly assess its impacts on the nation’s health. The resulting report would, no doubt, be damning. After all, no fast food corporation sells more high-fat, -salt, -sugar, and -calorie junk food worldwide. No fast food corporation spends more marketing its unhealthy offerings. And perhaps no food corporation has had a greater impact on how we eat or how food is grown.
As Fast Food Nation author Eric Schlosser puts it: even if you don’t eat McDonald’s-style fast food “you’re eating food produced by the same system.” In other words, McDonald’s, as the nation’s leading purchaser of staples like beef, pork and potatoes, isn’t just putting unhealthy food on plastic trays, it’s shaping the unhealthy methods by which its produced. Factory farms, the overuse of pesticides–you name it–McDonald’s is in some way behind it, including the harm to animals, our drinking water, the environment and our health an externality.
That’s why this first-of-its-kind resolution is so groundbreaking. It would give us a sense of what a Big Mac and fries truly costs. Not only that, it would give shareholders a sense of the financial risk the corporation could ultimately face for continuing to saddle the public with its externalized costs.
As recently documented in AdAge, McDonald’s brand image is out of sync with sales, with McDonald’s consistently ranking near the bottom of its industry in quality perception. Analysts warn if this trend continues the pendulum could well swing for the corporation’s profitability.
Dr. Andrew Bremer, a pediatric endocrinologist and professor of pediatrics at Vanderbilt University Medical Center, will speak to these points at the meeting. He is part of a growing network of more than 2,500 health professionals that are partnering with my organization, Corporate Accountability International, to compel industry-leader McDonald’s to change course as the corporation’s leadership changes hands. CEO Jim Skinner will be stepping down this month, with COO Don Thompson stepping in.
Corporate Accountability International and partners like Dr. Bremer see no reason to wait for the results of the resolution-sanctioned report to come in for the new CEO to reduce the corporation’s “health footprint.” For one, there is a growing body of research, including a recent Institute of Medicine study, highlighting the importance of limiting junk food marketing to children and adolescents in reducing disease rates. To this end the network has called for McDonald’s to stop marketing junk food to kids, helping compel the American Academy of Pediatrics to take an even more strident stance–an outright ban on junk food marketing to kids.
And most recently, the network called on hospital administrators to give McDonald’s franchises the boot. Cleveland Clinic led the charge–affirming it would not renew McDonald’s contract. A study in the journal Pediatrics has found that citing fast food in health care settings earns brands like McDonald’s an undeserved association with healthfulness. Needless to say, McDonald’s has long built brand loyalty by nutriwashing its image–a practice that needs to stop.
Grassroots pressure is only building. Since the initial introduction of the resolution at last year’s meeting, McDonald’s has made changes to its Happy Meals and competitors have scaled back their marketing to kids.
As these things go, resolutions are not expected to pass over the opposition of the Board. But bringing it to the floor before shareholders will again put the corporation on notice, compelling CEO Thompson to lend a more sympathetic ear to the concerns of health care providers and Civil Eats readers like you.
- Click here to call on hospital administrators to give McDonald’s the boot.
- Click here to call on McDonald’s CEO to stop marketing junk food to kids.
EcoWatch Daily Newsletter
An area in Louisiana whose predominantly black and brown residents are hard-hit by health problems from industry overdevelopment is experiencing one of the highest death rates from coronavirus of any county in the United States.
A central player in the fight against the novel coronavirus is our immune system. It protects us against the invader and can even be helpful for its therapy. But sometimes it can turn against us.
Calling someone a delicate flower may not sting like it used to, according to new research. Scientists have found that many delicate flowers are actually remarkably hearty and able to bounce back from severe injury.
With global air travel at a near standstill, the airline industry is looking to rewrite the rules it agreed to tackle global emissions. The Guardian reports that the airline is billing it as a matter of survival, while environmental activists are accusing the industry of trying to dodge their obligations.
The outbreak of COVID-19 across the U.S. has touched every facet of our society, and our democracy has been no exception.